Question 1

In experimental design nomenclature,an O represents the measurement of the dependent variable.

Accepted Answer

A) True 
 B)False

Question 2

Researchers should inform clients as to how the proposed sample plan will result in a representative sample in order to avoid:

Accepted Answer

A)  recommending a more costly design than is needed.
B)  designing a study in which data are collected for multiple clients.
C)  misrepresenting sampling methods.
D)  A and C only.
E)  All of the above will be prevented by sharing this information with the client.F) All of the above
G) A) and E)

Question 3

What is the purpose of a market-tracking study?

Accepted Answer

A)  to determine if consumers switched brands from one time period to the next
B)  to measure some variable of interest,such as market share or unit sales over time
C)  to determine the relationship among several variables
D)  to search for and interpret existing information relevant to the research problem
E)  to keep up with changes competitors are making in their marketing mixesF) A) and B)
G) None of the above

Question 4

Which of the following is a type of exploratory research that refers to a review of available information about a former situation that has some similarities to the present research problem?

Accepted Answer

A)  secondary data analysis
B)  experience surveys
C)  projective techniques
D)  case analysis
E)  ex post facto studiesF) All of the above
G) D) and E)

Question 5

Small groups of people brought together and guided by a moderator through an unstructured,spontaneous discussion for the purpose of gaining information relevant to the research problem can be categorized under which type of research design?

Accepted Answer

A)  exploratory research
B)  causal research
C)  deductive research
D)  exploitive research
E)  exhaustive researchF) A) and E)
G) A) and B)

Question 6

Focus groups are small groups of people brought together and guided by a moderator through an unstructured,spontaneous discussion for the purpose of gaining information relevant to the research problem.

Accepted Answer

A) True 
 B)False

Question 7

A researcher presenting secondary data as if it were primary data collected by the researcher is an egregious example of an ethical lapse in what area of sensitivity in planning research design?

Accepted Answer

A)  recommending a more costly design than is needed
B)  designing a study in which data are collected for multiple clients
C)  misrepresenting sampling methods
D)  wrongfully gaining respondent cooperation to reduce costs
E)  using information obtained for a client in another research projectF) C) and E)
G) None of the above

Question 8

Test marketing is the phrase commonly used to indicate an experiment,study,or test that is conducted in a field setting.

Accepted Answer

A) True 
 B)False

Question 9

If an experiment did not have a representative sample,this would be considered a threat to the experiment's external validity.

Accepted Answer

A) True 
 B)False

Question 10

Experience surveys are used in which of the following ways?

Accepted Answer

A)  to search for and interpret existing information relevant to the research problem
B)  to gather information from persons thought to be knowledgeable on the issues relevant to the research problem
C)  to review the available information about a former situation(s) that has some similarities to the present research problem
D)  to explore hidden consumer motives for buying goods and services by asking participants to project themselves into a situation and then respond to specific questions regarding the situation
E)  to use surveys that the researchers have conducted in the past and,therefore,they have experience in how to conduct and interpret the surveysF) C) and E)
G) D) and E)

Question 11

How can it be determined if an experiment is valid?

Accepted Answer

A)  The observed change in the dependent variable is in fact due to the independent variable.
B)  The results of the experiment apply to the real world outside the experimental setting.
C)  The results do not account for the effects of extraneous variables.
D)  The results are reported in well-known news media.
E)  A and B are correct.F) A) and D)
G) A) and B)

Question 12

The primary advantage of laboratory experiments is that they allow the researcher to control the effects of extraneous variables.

Accepted Answer

A) True 
 B)False

Question 13

What type of panel should be used in brand-switching studies?

Accepted Answer

A)  repeatability panel
B)  continuous panel
C)  inquisitional panel
D)  discontinuous panel
E)  exploratory panelF) D) and E)
G) B) and D)

Question 14

Which of the following research designs would be considered a quasi-experimental design as discussed in the textbook?

Accepted Answer

A)  Latin square design
B)  one-group,before-after design
C)  before-after with control group design
D)  prettiest design
E)  after-only designF) A) and D)
G) A) and C)

Question 15

What type of research design does the text state should almost always be used in research studies?

Accepted Answer

A)  causal research
B)  exploratory research
C)  explicit research
D)  exhaustive research
E)  descriptive researchF) All of the above
G) C) and D)

Question 16

It is an acceptable practice in research design to save on data collection costs by collecting data for multiple clients at the same time.

Accepted Answer

A) True 
 B)False

Question 17

Electronic test markets require consumers,who are members of a panel,to carry identification cards.

Accepted Answer

A) True 
 B)False

Question 18

Exploratory research is best utilized when little is known about the problem.

Accepted Answer

A) True 
 B)False

Question 19

Independent variables are those which the experimenter has some control;in other words,independent variables may be manipulated by the experimenter.

Accepted Answer

A) True 
 B)False

Question 20

The advantage of discontinuous panels is that they represent a large group - people,stores,or other entity making up the panel - that is agreeable to providing information.

Accepted Answer

A) True 
 B)False

Exam 4: Research Design

The primary advantage of laboratory experiments is that they allow the researcher to control the effects of extraneous variables.

Correct AnswerverifiedShow Answer

Which of the following is a type of exploratory research that refers to a review of available information about a former situation that has some similarities to the present research problem?

Correct AnswerverifiedShow Answer

What is the purpose of a market-tracking study?

Correct AnswerverifiedShow Answer

Exploratory research is best utilized when little is known about the problem.

Correct AnswerverifiedShow Answer

In experimental design nomenclature,an O represents the measurement of the dependent variable.

Correct AnswerverifiedShow Answer

Which of the following research designs would be considered a quasi-experimental design as discussed in the textbook?

Correct AnswerverifiedShow Answer

Electronic test markets require consumers,who are members of a panel,to carry identification cards.

Correct AnswerverifiedShow Answer

Test marketing is the phrase commonly used to indicate an experiment,study,or test that is conducted in a field setting.

Correct AnswerverifiedShow Answer

It is an acceptable practice in research design to save on data collection costs by collecting data for multiple clients at the same time.

Correct AnswerverifiedShow Answer

Independent variables are those which the experimenter has some control;in other words,independent variables may be manipulated by the experimenter.

Correct AnswerverifiedShow Answer

Researchers should inform clients as to how the proposed sample plan will result in a representative sample in order to avoid:

Correct AnswerverifiedShow Answer

Experience surveys are used in which of the following ways?

Correct AnswerverifiedShow Answer

If an experiment did not have a representative sample,this would be considered a threat to the experiment's external validity.

Correct AnswerverifiedShow Answer

Focus groups are small groups of people brought together and guided by a moderator through an unstructured,spontaneous discussion for the purpose of gaining information relevant to the research problem.

Correct AnswerverifiedShow Answer

A researcher presenting secondary data as if it were primary data collected by the researcher is an egregious example of an ethical lapse in what area of sensitivity in planning research design?

Correct AnswerverifiedShow Answer

Small groups of people brought together and guided by a moderator through an unstructured,spontaneous discussion for the purpose of gaining information relevant to the research problem can be categorized under which type of research design?

Correct AnswerverifiedShow Answer

What type of panel should be used in brand-switching studies?

Correct AnswerverifiedShow Answer

The advantage of discontinuous panels is that they represent a large group - people,stores,or other entity making up the panel - that is agreeable to providing information.

Correct AnswerverifiedShow Answer

How can it be determined if an experiment is valid?

Correct AnswerverifiedShow Answer

What type of research design does the text state should almost always be used in research studies?

Correct AnswerverifiedShow Answer

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