Question 1

Linear trend extrapolation is a form of trend extrapolation in which

Accepted Answer

A)  pattern changes from year to year.
B)  pattern is always a straight line.
C)  slope of the line is tied directly to profits.
D)  shape of the pattern is a hyperbola.
E)  pattern follows an "S-shaped" curve.F) B) and C)
G) A) and E)

Question 2

The Economic Research Service of the U.S.Department of Agriculture provides information on topics from how many dairies there are in the U.S.to how much broccoli was eaten per person in 2012.This service provides

Accepted Answer

A)  internal primary data.
B)  nonprobability sampling tools.
C)  internal secondary data.
D)  external secondary data.
E)  external primary data.F) D) and E)
G) A) and D)

Question 3

Based on __________,the Campbell's Soup Company changed the labels of most of its soup cans.

Accepted Answer

A)  external secondary data-an article in the Journal of Consumer Behavior on ethnographic research
B)  social media Facebook comments and Twitter "tweets" analysis
C)  internal secondary data-sales reports on soup sales by flavor and package type (can or microwave bowl) 
D)  neuromarketing studies
E)  online/e-mail questionnairesF) B) and E)
G) A) and E)

Question 4

In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics One metric it choose was __________,which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

Accepted Answer

A)  Carmex sentiment.
B)  Carmex Twitter followers.
C)  Carmex conversation velocity.
D)  Carmex Facebook likers (or Fans or likes) .
E)  Carmex share of voice.F) A) and E)
G) A) and B)

Question 5

The practice of identifying "emerging shifts in social behavior," which are driven by changes in pop culture that can lead to new products is called __________ hunting.

Accepted Answer

A)  trend
B)  fad
C)  fashion
D)  craze
E)  tendencyF) B) and D)
G) A) and B)

Question 6

Brand guru Martin Lindstrom believes that traditional marketing research is wasted because

Accepted Answer

A)  consumers usually lie to researchers out of embarrassment.
B)  often competitors provide information that will purposefully throw off results.
C)  marketers almost always fail to follow proper statistics procedures.
D)  different researchers report different conclusions when analyzing the same data.
E)  much of a consumer's feelings toward products and brands resides in the subconscious part of the brain.F) B) and D)
G) A) and B)

Question 7

Martin Lindstrom merged __________ and marketing and presented his controversial findings in his breakthrough book Buy•ology.

Accepted Answer

A)  genealogy
B)  neuroscience
C)  astrology
D)  biochemistry
E)  numerologyF) A) and C)
G) A) and E)

Question 8

When conducting marketing experiments,the independent variable often involves marketing mix elements such as product features or coupons,while dependent variables often include

Accepted Answer

A)  elements of the environmental forces that cannot be controlled.
B)  changes in channels of distribution or pricing.
C)  elements of the marketing mix that cannot be manipulated.
D)  the primary experimental hypothesis.
E)  changes in purchases such as dollar or unit sales of individuals or organizations.F) C) and E)
G) A) and C)

Question 9

All of the following are examples of marketing input data EXCEPT:

Accepted Answer

A)  advertising budgets.
B)  call reports.
C)  billing records.
D)  sales budgets.
E)  advertising expenses.F) A) and D)
G) A) and C)

Question 10

A collection of databases that store,organize,and manage data sources is called a __________.

Accepted Answer

A)  data vault
B)  data warehouse
C)  data depot
D)  data storehouse
E)  data stockroomF) A) and D)
G) B) and E)

Question 11

Once the data has been collected and analyzed,it must be presented in a clear concise form.Explain how marketing dashboards can help in this process.

Accepted Answer

A marketing dashboard is a visual displa...

Question 12

Which of the following statements concerning ethnographic research is most accurate?

Accepted Answer

A)  Ethnographic research was specifically designed to use in global markets to help marketers understand cultural diversity and ethnocentrism.
B)  Ethnographic research employs the use of genealogical data to track purchase behaviors through family lines.
C)  Ethnographic research relies on physiological responses such as heart rate,breathing rate,and stress levels to obtain objective data.
D)  Ethnographic research uses anthropologists and other trained researchers to observe consumers in their "natural use environment."
E)  Ethnographic researchers use videotapes to eliminate miscues of subtle emotional reactions that can skew market research results.F) A) and E)
G) A) and D)

Question 13

Penningtons Superstore specializes in plus-size fashions for women.It recognized a potential marketing opportunity in plus-size junior clothes and was considering adding a line of teen plus-sizes to its 117 stores.Before doing so,it contracted with a marketing research firm to make sure that the teen plus-size market was a viable one.It told the research company it needed the results of its study by September 15 so it could introduce the line the following March,if the market was viable.The major constraint for the marketing research firm in this scenario would be __________.

Accepted Answer

A)  collecting secondary data
B)  finding primary research candidates to interview
C)  meeting the time deadline
D)  establishing measures of success
E)  locating age-appropriate styles in plus sizesF) A) and B)
G) A) and C)

Question 14

What is a panel? How is it used in marketing research? What disadvantage is associated with its use?

Accepted Answer

A panel is a sample of consumers or stor...

Question 15

The __________ method has two advantages over other traditional methods of data collection: the cost is relatively minimal and the turnaround time for data collection to report presentation is much quicker.

Accepted Answer

A)  personal interview
B)  telephone interview
C)  online survey
D)  mail survey
E)  fax surveyF) B) and E)
G) A) and E)

Question 16

All of the following are sources of primary data EXCEPT:

Accepted Answer

A)  government publications.
B)  observational data.
C)  experiments.
D)  social media.
E)  panels.F) A) and B)
G) B) and E)

Question 17

List the elements of an information technology system used to help answer marketing questions.

Accepted Answer

An information technology system used to...

Question 18

Observing people and asking them questions are the two principal ways to obtain

Accepted Answer

A)  external secondary data.
B)  internal secondary data.
C)  primary data.
D)  experimental independent variables.
E)  nonprobability data.F) A) and C)
G) A) and B)

Question 19

Filmmakers want movie titles that use the same factors that make a good brand name.They must be __________.

Accepted Answer

A)  creative
B)  familiar
C)  concise
D)  alliterative
E)  easy to rememberF) C) and E)
G) A) and E)

Question 20

MOST LIKELY being used? A) extrapolation B) hypothesizing C) neuromarketing D) deduction E) conjecture" class="answers-bank-image d-inline" rel="preload" >
-Consider the Marketing Research Method Photo A above.What type of primary research method is MOST LIKELY being used?

Accepted Answer

A)  extrapolation
B)  hypothesizing
C)  neuromarketing
D)  deduction
E)  conjectureF) All of the above
G) C) and E)

Exam 7: Marketing Research: From Customer Insights to Actions

When conducting marketing experiments,the independent variable often involves marketing mix elements such as product features or coupons,while dependent variables often include

Correct Answer
verified

Filmmakers want movie titles that use the same factors that make a good brand name.They must be __________.

Correct Answer
verified

A collection of databases that store,organize,and manage data sources is called a __________.

Correct Answer
verified

All of the following are examples of marketing input data EXCEPT:

Correct Answer
verified

Linear trend extrapolation is a form of trend extrapolation in which

Correct Answer
verified

-Consider the Marketing Research Method Photo A above.What type of primary research method is MOST LIKELY being used?

Correct Answer
verified

Brand guru Martin Lindstrom believes that traditional marketing research is wasted because

Correct Answer
verified

The __________ method has two advantages over other traditional methods of data collection: the cost is relatively minimal and the turnaround time for data collection to report presentation is much quicker.

Correct Answer
verified

Correct Answer
verified

The Economic Research Service of the U.S.Department of Agriculture provides information on topics from how many dairies there are in the U.S.to how much broccoli was eaten per person in 2012.This service provides

Correct Answer
verified

All of the following are sources of primary data EXCEPT:

Correct Answer
verified

Martin Lindstrom merged __________ and marketing and presented his controversial findings in his breakthrough book Buy•ology.

Correct Answer
verified

Once the data has been collected and analyzed,it must be presented in a clear concise form.Explain how marketing dashboards can help in this process.

Correct Answer
verified
A marketing dashboard is a visual displa...
View Answer

In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics One metric it choose was __________,which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

Correct Answer
verified

What is a panel? How is it used in marketing research? What disadvantage is associated with its use?

Correct Answer
verified
A panel is a sample of consumers or stor...
View Answer

Observing people and asking them questions are the two principal ways to obtain

Correct Answer
verified

Which of the following statements concerning ethnographic research is most accurate?

Correct Answer
verified

List the elements of an information technology system used to help answer marketing questions.

Correct Answer
verified
An information technology system used to...
View Answer

The practice of identifying "emerging shifts in social behavior," which are driven by changes in pop culture that can lead to new products is called __________ hunting.

Correct Answer
verified

Based on __________,the Campbell's Soup Company changed the labels of most of its soup cans.

Correct Answer
verified

Exam 7: Marketing Research: From Customer Insights to Actions

When conducting marketing experiments,the independent variable often involves marketing mix elements such as product features or coupons,while dependent variables often include

Correct AnswerverifiedShow Answer

Filmmakers want movie titles that use the same factors that make a good brand name.They must be __________.

Correct AnswerverifiedShow Answer

A collection of databases that store,organize,and manage data sources is called a __________.

Correct AnswerverifiedShow Answer

All of the following are examples of marketing input data EXCEPT:

Correct AnswerverifiedShow Answer

Linear trend extrapolation is a form of trend extrapolation in which

Correct AnswerverifiedShow Answer

-Consider the Marketing Research Method Photo A above.What type of primary research method is MOST LIKELY being used?

Correct AnswerverifiedShow Answer

Brand guru Martin Lindstrom believes that traditional marketing research is wasted because

Correct AnswerverifiedShow Answer

The __________ method has two advantages over other traditional methods of data collection: the cost is relatively minimal and the turnaround time for data collection to report presentation is much quicker.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The Economic Research Service of the U.S.Department of Agriculture provides information on topics from how many dairies there are in the U.S.to how much broccoli was eaten per person in 2012.This service provides

Correct AnswerverifiedShow Answer

All of the following are sources of primary data EXCEPT:

Correct AnswerverifiedShow Answer

Martin Lindstrom merged __________ and marketing and presented his controversial findings in his breakthrough book Buy•ology.

Correct AnswerverifiedShow Answer

Once the data has been collected and analyzed,it must be presented in a clear concise form.Explain how marketing dashboards can help in this process.

Correct AnswerverifiedA marketing dashboard is a visual displa...View AnswerShow Answer

In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics One metric it choose was __________,which quantifies the number of Carmex mentions on the Internet as a percentage of all mentions of major lip balm brands.

Correct AnswerverifiedShow Answer

What is a panel? How is it used in marketing research? What disadvantage is associated with its use?

Correct AnswerverifiedA panel is a sample of consumers or stor...View AnswerShow Answer

Observing people and asking them questions are the two principal ways to obtain

Correct AnswerverifiedShow Answer

Which of the following statements concerning ethnographic research is most accurate?

Correct AnswerverifiedShow Answer

List the elements of an information technology system used to help answer marketing questions.

Correct AnswerverifiedAn information technology system used to...View AnswerShow Answer

The practice of identifying "emerging shifts in social behavior," which are driven by changes in pop culture that can lead to new products is called __________ hunting.

Correct AnswerverifiedShow Answer

Based on __________,the Campbell's Soup Company changed the labels of most of its soup cans.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
A marketing dashboard is a visual displa...
View Answer

Correct Answer
verified

Correct Answer
verified
A panel is a sample of consumers or stor...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
An information technology system used to...
View Answer

Correct Answer
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Correct Answer
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