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Exam 6: Understanding and Reaching Global Consumers and Markets

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Question 51

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Thirteen- to nineteen-year-olds in Europe,North America,South America,and the industrialized nations of Asia

A) are more similar than different regarding their purchase behaviors.
B) are becoming more similar,but still differ significantly in terms of fashion and design.
C) are rebelling against the Americanization of fashion and culture.
D) have some very different appreciation of fashions and music.
E) are more and more influenced by Asian culture than European culture.

F) A) and E)
G) B) and C)

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Question 52

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Global marketing is also affected by economic considerations.Identify the three steps that should be performed when scanning the global marketplace.

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A scan of the global marketplace should ...

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Question 53

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A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Generally speaking,a(n) __________ firm markets its existing products and services in other countries the same way it does in its home country.

Both Honda and Toyota have plants in the United States that use American labor.This example is an illustration of Honda and Toyota practicing

A country's communication,transportation,financial,and distribution systems are considered to be its

Lever Europe,a division of Unilever,markets its Snuggle fabric softener in the United States.But in 10 European countries,it uses seven brand names,including Kuschelweich in German,Coccolino in Italy,and Mimosin in France.These products also have different packages,different advertising programs,and occasionally different formulas.From this information,we can assume that Lever Europe uses a(n) __________ marketing strategy.

Disney employed a(n) __________ marketing strategy for its Disneyland Paris,particularly when it came to the eateries in the park.These restaurants featured recipes that were revised for local tastes,alcoholic beverages (not permitted in previous parks) ,and increased outdoor seating.

Protectionism refers to

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Generally,as the proportion of middle-income households in a country __________,the nation's purchasing power increases.

Even though Exxon adapts its gasoline blends for different countries based on climate,the promotion message is unchanged.The wording of that slogan is "__________."

The Japanese manufacture tractors for rice paddies.They are smaller than most U.S.tractors and perfect for a weekend farmer who wants to tend to a small garden.The tractors are not sold in the United States through any authorized channels,yet they are available in the U.S.at prices below the manufacturer's suggested retail price.What is the term for how these tractors are being sold?

Once a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) licensing; (3) __________; and (4) direct investment.

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of which type of global marketing product/promotion strategy?

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product/promotion strategy?

In what way is Dell's expansion into the global arena a departure from its prior marketing practices?

Generally,as the proportion of middle-income households in a country __________,the __________ a nation's purchasing power.

Around the world,middle-class,youth,and elite markets consume similar assortments of products and services,regardless of geographic location,are referred to as

Once a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1) exporting; (2) licensing; (3) joint venture; and (4) __________.