Question 1

The best-known self-regulatory group is the __________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Accepted Answer

A)  U.S.Department of Justice
B)  National Chamber of Commerce
C)  Better Business Bureau
D)  Federal Trade Commission
E)  National Federation of Independent BusinessF) A) and B)
G) B) and C)

Question 2

At 3M,the "Pollution Prevention Pays" program has generated over 8,000 ideas that eliminated more than 3 billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

Accepted Answer

A)  proactive marketing.
B)  green marketing.
C)  consumerism.
D)  an ecological code of ethics.
E)  cause marketing.F) All of the above
G) B) and C)

Question 3

Profit responsibility refers to

Accepted Answer

A)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
B)  the view that an organization has an obligation to those who can affect the achievement of its objectives.
C)  the concept that no expansion or additional research and development will occur until a company is making a profit.
D)  the idea that organizations are part of a larger society and are accountable to that society for their actions.
E)  the duty of a firm to maximize profits for its owners or stockholders.F) D) and E)
G) A) and D)

Question 4

An employee who contacts the SEC to report her companies use of illegal accounting procedures is an example of a(n)

Accepted Answer

A)  crony.
B)  scab.
C)  whistle-blower.
D)  corporate snitch.
E)  ombudsman.F) B) and E)
G) A) and C)

Question 5

Procter & Gamble raises funds for the Special Olympics when its customers purchase selected company products.This is an example of

Accepted Answer

A)  cause marketing.
B)  philanthropic marketing.
C)  green marketing.
D)  public relations.
E)  societal promotions.F) A) and E)
G) A) and D)

Question 6

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Accepted Answer

A)  deflation.
B)  inflation.
C)  prosperity.
D)  a recession.
E)  a depression.F) A) and B)
G) A) and E)

Question 7

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

A)  organizational structures
B)  societal culture and norms
C)  national and local legislation
D)  the U.S.Supreme Court
E)  a nation's moral philosophyF) B) and E)
G) A) and B)

Question 8

Because there are few sellers,price competition among firms is not desirable for them in which form of competition?

Accepted Answer

A)  pure competition
B)  cross-market competition
C)  a monopoly
D)  monopolistic competition
E)  an oligopolyF) A) and C)
G) A) and E)

Question 9

One of the problems associated with self-regulation is

Accepted Answer

A)  the lack of a written code of ethics by firms in the industry.
B)  the intrusive enforcement by the FTC.
C)  the opportunity corporate for espionage by competitors.
D)  the absence of an industry association with persuasive power.
E)  noncompliance by members.F) A) and E)
G) B) and E)

Question 10

One of the world's largest publishers was totally unprepared for recent increases in the demand for digital books.During 2011,the sale of e-books exceeded the sales of traditional printed paperback books for the first time.If the publisher had __________,it would have been more prepared for this shift in demand.

Accepted Answer

A)  optimized its distribution by eliminating local and chain store bookstores (like Borders) that failed to meet their sales quotas
B)  noticed the change in the demographics of book readers in general
C)  noticed the behavioral changes in movie goers,who now prefer to view 3D movies in IMAX theaters
D)  shifted funds from product development to advertising
E)  tracked,as part of its ongoing environmental scanning activities,the sales of e-books sold by other publishers as well as e-book readers sold by Amazon.com (Kindle) and Barnes and Noble (Nook) F) A) and E)
G) B) and C)

Question 11

All of the following statements about a person's moral philosophy are true EXCEPT:

Accepted Answer

A)  Moral philosophy cannot be learned through formal education.
B)  Moral philosophy is learned through the process of socialization with family.
C)  Moral philosophy is influenced by the corporate culture he/she is in.
D)  Moral philosophy is learned through the process of socialization with friends.
E)  Moral philosophy is influenced by the societal culture he/she is in.F) A) and D)
G) C) and D)

Question 12

Income used to buy luxury items such as a Cunard cruise is referred to as __________.

Accepted Answer

A)  gross income
B)  disposable income
C)  surplus income
D)  wealth income
E)  discretionary incomeF) A) and B)
G) B) and E)

Question 13

-Consider the Coke-Pepsi photo above.Suppose you are a senior executive at Pepsi-Cola and a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price.When asked this question in an online survey,__________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.

Accepted Answer

A)  15
B)  36
C)  52
D)  67
E)  89F) A) and C)
G) D) and E)

Question 14

Which of the following statements concerning cause marketing is most accurate?

Accepted Answer

A)  The vast majority of consumers say they will switch to a brand that supports a good cause,provided the price and quality of the brands are equal.
B)  The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
C)  The positive effects of cause marketing are significant during the promotion,but they lose their benefit almost immediately after the promotion runs its course.
D)  Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
E)  Women are much more suspicious about the sincerity of cause marketing programs than men; therefore,their contributions are significantly less.F) A) and E)
G) B) and D)

Question 15

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Accepted Answer

A)  economic espionage and bribery.
B)  price fixing and copyright infringement.
C)  bribery and extortion.
D)  price fixing and economic espionage.
E)  economic espionage and antitrust infractions.F) C) and D)
G) A) and D)

Question 16

Which of the following statements regarding environmental scanning is the most accurate?

Accepted Answer

A)  Environmental scanning changes the marketing environment.
B)  Environmental scanning identifies and interprets potential trends.
C)  Environmental scanning should be done at least every five years.
D)  Environmental scanning focuses primarily on ecological factors.
E)  There is too much information generated from environmental scanning to make it viable for small firms.F) A) and B)
G) A) and C)

Question 17

When shopping on the Internet,most consumers assume the personal information they give out is confidential.Subscribers to America Online (AOL) were upset when AOL proposed giving member information to partners without telling them.This is related most directly to consumers' right to

Accepted Answer

A)  be heard.
B)  be treated courteously.
C)  safety.
D)  happiness.
E)  be informed.F) A) and E)
G) C) and E)

Question 18

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Accepted Answer

A)  religious beliefs and practices
B)  societal culture and norms
C)  national and regional legislation
D)  universal core values
E)  the universal concept of good vs.evilF) C) and E)
G) B) and E)

Question 19

The purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Accepted Answer

A)  Federal Trade Commission Act
B)  Lanham Act
C)  Clayton Act
D)  Sherman Antitrust Act
E)  Robinson-Patman ActF) A) and E)
G) A) and D)

Question 20

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Accepted Answer

A)  a decrease in gross income.
B)  an increase in taxes.
C)  a decrease in disposable income.
D)  a decrease in savings.
E)  an increase in inflation.F) B) and D)
G) B) and C)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

One of the problems associated with self-regulation is

Correct Answer
verified

When shopping on the Internet,most consumers assume the personal information they give out is confidential.Subscribers to America Online (AOL) were upset when AOL proposed giving member information to partners without telling them.This is related most directly to consumers' right to

Correct Answer
verified

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct Answer
verified

The purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Correct Answer
verified

Profit responsibility refers to

Correct Answer
verified

Procter & Gamble raises funds for the Special Olympics when its customers purchase selected company products.This is an example of

Correct Answer
verified

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Correct Answer
verified

The best-known self-regulatory group is the __________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Correct Answer
verified

Correct Answer
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Which of the following statements regarding environmental scanning is the most accurate?

Correct Answer
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Which of the following statements concerning cause marketing is most accurate?

Correct Answer
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Income used to buy luxury items such as a Cunard cruise is referred to as __________.

Correct Answer
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Because there are few sellers,price competition among firms is not desirable for them in which form of competition?

Correct Answer
verified

At 3M,the "Pollution Prevention Pays" program has generated over 8,000 ideas that eliminated more than 3 billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

Correct Answer
verified

All of the following statements about a person's moral philosophy are true EXCEPT:

Correct Answer
verified

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Correct Answer
verified

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Correct Answer
verified

Correct Answer
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Increases in discretionary income can occur as a result of all of the following EXCEPT:

Correct Answer
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An employee who contacts the SEC to report her companies use of illegal accounting procedures is an example of a(n)

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

One of the problems associated with self-regulation is

Correct AnswerverifiedShow Answer

When shopping on the Internet,most consumers assume the personal information they give out is confidential.Subscribers to America Online (AOL) were upset when AOL proposed giving member information to partners without telling them.This is related most directly to consumers' right to

Correct AnswerverifiedShow Answer

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct AnswerverifiedShow Answer

The purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Correct AnswerverifiedShow Answer

Profit responsibility refers to

Correct AnswerverifiedShow Answer

Procter & Gamble raises funds for the Special Olympics when its customers purchase selected company products.This is an example of

Correct AnswerverifiedShow Answer

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Correct AnswerverifiedShow Answer

The best-known self-regulatory group is the __________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements regarding environmental scanning is the most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements concerning cause marketing is most accurate?

Correct AnswerverifiedShow Answer

Income used to buy luxury items such as a Cunard cruise is referred to as __________.

Correct AnswerverifiedShow Answer

Because there are few sellers,price competition among firms is not desirable for them in which form of competition?

Correct AnswerverifiedShow Answer

At 3M,the "Pollution Prevention Pays" program has generated over 8,000 ideas that eliminated more than 3 billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

Correct AnswerverifiedShow Answer

All of the following statements about a person's moral philosophy are true EXCEPT:

Correct AnswerverifiedShow Answer

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Correct AnswerverifiedShow Answer

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Correct AnswerverifiedShow Answer

An employee who contacts the SEC to report her companies use of illegal accounting procedures is an example of a(n)

Correct AnswerverifiedShow Answer

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