Question 1

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

Accepted Answer

A)  philanthropic marketing.
B)  cause marketing.
C)  societal marketing.
D)  public relations marketing.
E)  transactional marketing.F) A) and B)
G) All of the above

Question 2

Electronic commerce refers to

Accepted Answer

A)  an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings.
B)  any activity that uses some form of electronic communication in the inventory,exchange,advertisement,distribution,and payment of goods and services.
C)  two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
D)  electronic storefronts that focus on converting an online browser into an online,catalog,or in-store buyer.
E)  electronic storefronts that advertise and promote a company's products and services and provide information on how items can be used and where they can be purchased.F) A) and B)
G) A) and E)

Question 3

The purpose of the Robinson-Patman Act is to

Accepted Answer

A)  outlaw price discrimination for purchasers of the same product.
B)  encourage pure competition.
C)  protect inventors from having their intellectual property stolen.
D)  repeal the Sherman Antitrust Act.
E)  provide incentives for interstate commerce.F) None of the above
G) C) and D)

Question 4

The duty of a firm to maximize profits for its owners or stockholders is referred to as _________.

Accepted Answer

A)  social responsibility
B)  value consciousness
C)  benefit marketing
D)  profit responsibility
E)  stakeholder responsibilityF) A) and E)
G) B) and C)

Question 5

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that _________ should.

Accepted Answer

A)  the federal government
B)  businesses
C)  individuals
D)  environmental groups
E)  state governmentsF) C) and D)
G) A) and B)

Question 6

Which of the following trends identified in an environmental scan is a competitive trend?

Accepted Answer

A)  Online data collection leading to behavioral targeting will grow dramatically.
B)  Microbusiness impact will increase through peer-to-peer websites.
C)  International activity from Asia to Africa will grow as countries from these areas become sources of economic growth.
D)  There will be increasing regulatory guidance regarding green and environmental marketing claims.
E)  Consumer purchase decisions are becoming more values-based and focused on improving the world.F) C) and E)
G) A) and E)

Question 7

The 15 percent of the population born between 1965 and 1976,also called the __________,refers to Generation X.

Accepted Answer

A)  Generation Y
B)  baby bust
C)  millennials
D)  baby boomers
E)  Generation ZF) C) and E)
G) A) and E)

Question 8

Competition refers to

Accepted Answer

A)  identical products that perform identical functions.
B)  any for profit organization that targets the customers of other organizations.
C)  alternative firms that could provide a product to satisfy a specific market's needs.
D)  any product or service that vies for a portion of a customer's discretionary income.
E)  the set of firms that operate in a given geographic region,regardless of product or service.F) A) and E)
G) A) and D)

Question 9

Cause marketing refers to

Accepted Answer

A)  when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B)  the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth.
C)  marketing services provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D)  marketing efforts to produce,promote,and reclaim environmentally sensitive products.
E)  when marketing actions that took place actually caused more harm than good.F) A) and C)
G) C) and E)

Question 10

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Accepted Answer

A)  protecting the environment.
B)  enhancing corporate sales and profits.
C)  following industry-specific codes of ethics.
D)  fulfilling societal objectives.
E)  demonstrating ethical behavior.F) A) and E)
G) B) and D)

Question 11

Olay's promotions for its Total Effects cleansing cloths,which fight signs of aging,are targeted toward

Accepted Answer

A)  echo-boomers.
B)  Generation Z.
C)  Generation Y.
D)  baby boomers.
E)  baby busters.F) None of the above
G) A) and D)

Question 12

Sustainable development refers to

Accepted Answer

A)  placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success.
B)  global economies that are slowly moving from an agrarian-base to an industrial base.
C)  adhering to worldwide standards for environmental quality and green marketing practices.
D)  marketing efforts to produce,promote,and reclaim environmentally sensitive products.
E)  conducting business in a way that protects the natural environment while making economic progress.F) A) and E)
G) D) and E)

Question 13

The most recent estimate indicates that the population of the world today is about __________.

Accepted Answer

A)  5.0 billion
B)  5.7 billion
C)  6.9 billion
D)  7.9 billion
E)  9.5 billionF) A) and D)
G) A) and E)

Question 14

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of a(n) __________ force impacting the marketing environment.

Accepted Answer

A)  economic
B)  competitive
C)  social
D)  technological
E)  regulatoryF) A) and C)
G) B) and E)

Question 15

In 2012,the four major retailers of online music include the iTunes,Amazon,Napster,and Rhapsody.In terms of the form of competition,this industry is an example of a(n) __________.

Accepted Answer

A)  monopoly
B)  mega monopoly
C)  pure competition
D)  oligopoly
E)  monopolistic competitionF) A) and D)
G) C) and D)

Question 16

Bribery is most likely to occur when

Accepted Answer

A)  a monopoly exists in the industry.
B)  industries experience intense competition.
C)  the country has reached a high level of economic development.
D)  industries are high-tech in nature.
E)  industries operate in an oligarchic competitive environment.F) B) and C)
G) B) and E)

Question 17

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as __________.

Accepted Answer

A)  utilitarianism
B)  hedonism
C)  existentialism
D)  moral idealism
E)  socialismF) A) and B)
G) D) and E)

Question 18

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Accepted Answer

A)  ethical mission.
B)  moral code.
C)  core value pronouncement.
D)  code of conduct.
E)  code of ethics.F) C) and E)
G) C) and D)

Question 19

Which of the following trends identified in an environmental scan is a technological trend?

Accepted Answer

A)  New smartphone apps,such as mobile location promotion,quick response (QR) codes,and mobile payments will become increasingly more available.
B)  Customer-generated content is growing as a competitive advantage.
C)  The slow recovery of the current recession is leading to sustained,high levels of unemployment and underemployment,especially among college graduates.
D)  Online privacy protection advocacy and regulation will continue to grow.
E)  Social networks are becoming the dominant form of communication for consumers.F) B) and D)
G) C) and E)

Question 20

The form of competition in which many sellers compete with their products on a substitutable basis within a price range is called

Accepted Answer

A)  pure competition.
B)  cross-market competition.
C)  an oligopoly.
D)  monopolistic competition.
E)  a monopoly.F) None of the above
G) A) and D)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

The purpose of the Robinson-Patman Act is to

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Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

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Competition refers to

Correct AnswerverifiedShow Answer

The duty of a firm to maximize profits for its owners or stockholders is referred to as _________.

Correct AnswerverifiedShow Answer

Which of the following trends identified in an environmental scan is a technological trend?

Correct AnswerverifiedShow Answer

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of a(n) __________ force impacting the marketing environment.

Correct AnswerverifiedShow Answer

Electronic commerce refers to

Correct AnswerverifiedShow Answer

The 15 percent of the population born between 1965 and 1976,also called the __________,refers to Generation X.

Correct AnswerverifiedShow Answer

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

Correct AnswerverifiedShow Answer

Sustainable development refers to

Correct AnswerverifiedShow Answer

Olay's promotions for its Total Effects cleansing cloths,which fight signs of aging,are targeted toward

Correct AnswerverifiedShow Answer

Which of the following trends identified in an environmental scan is a competitive trend?

Correct AnswerverifiedShow Answer

In 2012,the four major retailers of online music include the iTunes,Amazon,Napster,and Rhapsody.In terms of the form of competition,this industry is an example of a(n) __________.

Correct AnswerverifiedShow Answer

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Correct AnswerverifiedShow Answer

Bribery is most likely to occur when

Correct AnswerverifiedShow Answer

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that _________ should.

Correct AnswerverifiedShow Answer

The most recent estimate indicates that the population of the world today is about __________.

Correct AnswerverifiedShow Answer

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as __________.

Correct AnswerverifiedShow Answer

Cause marketing refers to

Correct AnswerverifiedShow Answer

The form of competition in which many sellers compete with their products on a substitutable basis within a price range is called

Correct AnswerverifiedShow Answer

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