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A) unattractive; persuading
B) unattractive; confusing
C) attractive; confusing
D) attractive; persuading
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A) had a moderate, rather than a high or low, level of self-esteem.
B) were of lower intelligence.
C) were male.
D) had been forewarned that the talk was coming.
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A) primary
B) recency
C) primacy
D) delayed
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A) confidence and attractiveness.
B) confidence and trustworthiness.
C) expertise and trustworthiness.
D) expertise and similarity.
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A) Attention
B) Peripheral processing
C) Central processing
D) All of these choices
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A) central route persuasion; peripheral route persuasion
B) the primacy effect; the recency effect
C) life-cycle explanation; generational explanation
D) personal influence; media influence
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A) tragedies like war and assassinations.
B) achievements like peace accords and moon landings.
C) recent rather than long-ago news events.
D) events from their teens and early adulthood.
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A) mildly attack their position.
B) strongly attack their position.
C) mildly support their position.
D) strongly support their position.
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A) the two-step flow of communication.
B) forewarning followers that outsiders will question their beliefs.
C) using charismatic leaders to attract new converts.
D) creating a "germ-free ideological environment."
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A) offer a two-sided appeal
B) offer a one-sided appeal
C) offer yet one more view that has not been considered yet
D) none of the above
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A) the message contains short, cogent arguments.
B) the message contains information about the benefits of marijuana use that he can think about and evaluate.
C) the message is delivered by a fast talker.
D) none of these choices.
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A) someone who minds his/her self-interest.
B) a male persuader.
C) a female persuader.
D) a similar communicator.
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A) the recency effect.
B) the primacy effect.
C) a two-step flow of communication.
D) the credibility-discrepancy effect.
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Essay
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A) The "Wash Your Hands!" poster.
B) The "Coughs and Sneezes Spread Diseases" poster.
C) Both posters will be equally ineffective.
D) Both posters will be equally effective.
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A) depends on the strength or cogency of the arguments.
B) depends on their own cognitive responses to the persuasive appeal.
C) does not depend much on the expertise of the source of the persuasive appeal.
D) all of these choices.
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A) some chose not to write it.
B) most students chose to write it.
C) all chose not to write the essay.
D) all chose to write the essay.
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A) increases the likelihood of persuasion.
B) decreases the likelihood of persuasion.
C) does not have any effect on the likelihood of persuasion.
D) sometimes increase and sometimes decrease the likelihood of persuasion.
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A) credibility.
B) status.
C) attractiveness.
D) trustworthiness.
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