Question 1

The _____ reflects the degree to which a good,service,or idea meets the demands and requirements of customers.

Accepted Answer

A)  brand name
B)  product packaging
C)  product labeling
D)  product quality
E)  brand markF) B) and E)
G) None of the above

Question 2

A _____ is all the products offered by an organization.

Accepted Answer

A)  product line
B)  product group
C)  product mix
D)  product width
E)  product listF) B) and D)
G) All of the above

Question 3

If a nationwide sandwich shop chain introduces a new sandwich in the Midwest to try out its marketing strategy before offering the product across the country,it is in the _____ stage of the product development process.

Accepted Answer

A)  idea screening
B)  commercialization
C)  concept testing
D)  business analysis
E)  test marketingF) B) and C)
G) A) and E)

Question 4

Profits are negative in the growth stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 5

If a company is eliminating certain models of a product and cutting back on expenditures,the product is most likely in the _____ stage of the product life cycle.

Accepted Answer

A)  growth
B)  intermediate
C)  introductory
D)  decline
E)  maturityF) A) and E)
G) None of the above

Question 6

When a _____ is used,a company attempts to motivate wholesalers and retailers to make the product available to their customers.

Accepted Answer

A)  test-marketing strategy
B)  push strategy
C)  pull strategy
D)  skimming strategy
E)  pricing strategyF) C) and D)
G) D) and E)

Question 7

Tires are an example of:

Accepted Answer

A)  major equipment.
B)  component parts.
C)  accessory equipment.
D)  processed materials.
E)  raw materials.F) A) and D)
G) B) and D)

Question 8

Which of the following is an element of the promotion mix?

Accepted Answer

A)  Product
B)  Distribution
C)  Place
D)  Publicity
E)  PriceF) A) and E)
G) A) and C)

Question 9

During the _____ stage of the product life cycle,a product's profits peak and then start to decline.

Accepted Answer

A)  death
B)  decline
C)  maturity
D)  growth
E)  introductoryF) C) and D)
G) A) and E)

Question 10

Which stage of the product cycle is characterized by severe competition and heavy expenditures?

Accepted Answer

A)  Growth
B)  Intermediate
C)  Introductory
D)  Decline
E)  MaturityF) A) and B)
G) A) and C)

Question 11

_____ is a trial mini-launch of a product in limited areas that represent the potential market.

Accepted Answer

A)  Idea screening
B)  Test marketing
C)  Concept testing
D)  Business analysis
E)  CommercializationF) A) and B)
G) A) and C)

Question 12

Which of the following is an appropriate strategy for products at the decline stage of the product cycle?

Accepted Answer

A)  Phasing out products
B)  Manufacturing more products
C)  Increasing marketing budget
D)  Spending money on research
E)  Emphasizing products' benefitsF) All of the above
G) None of the above

Question 13

Dynamix Computers initially charged a low price for its new computer and then raised the price after gaining a large market share.Which of the following pricing strategies did Dynamix Computers use in this scenario?

Accepted Answer

A)  Prestige pricing
B)  Symbolic pricing
C)  Psychological pricing
D)  Price skimming
E)  Penetration pricingF) A) and B)
G) C) and E)

Question 14

A _____ uses promotion to create consumer demand for a product.

Accepted Answer

A)  test-marketing strategy
B)  push strategy
C)  pull strategy
D)  positioning strategy
E)  pricing strategyF) A) and E)
G) A) and C)

Question 15

When Viera,an automobile company,pays a television network to air its commercial,it is using:

Accepted Answer

A)  publicity.
B)  advertising.
C)  personal selling.
D)  sales promotion.
E)  packaging.F) A) and B)
G) A) and C)

Question 16

A _____ is a brand that is legally protected from use by any other firm.

Accepted Answer

A)  brand mark
B)  trademark
C)  manufacturer's brand
D)  generic brand
E)  private-label brandF) A) and D)
G) All of the above

Question 17

Which of the following steps of personal selling is associated with asking a prospect to buy a product?

Accepted Answer

A)  Approaching
B)  Prospecting
C)  Presenting
D)  Closing
E)  Following upF) A) and B)
G) All of the above

Question 18

Earth-moving equipment,stamping machines,and robotic equipment used on auto assembly lines are examples of:

Accepted Answer

A)  major equipment.
B)  supplies.
C)  accessory equipment.
D)  industrial services.
E)  component parts.F) A) and B)
G) B) and E)

Question 19

Venn Networks recently unveiled its new smartphone at a press conference.There was a news release about the new smartphone and all the members of the company's top management interacted with the media during this conference.Venn Networks is using the promotional strategy of _____ in this scenario.

Accepted Answer

A)  test marketing
B)  publicity
C)  personal selling
D)  advertising
E)  distributionF) A) and D)
G) A) and C)

Question 20

Which of the following activities is associated with identifying products?

Accepted Answer

A)  Marketing
B)  Producing
C)  Branding
D)  Distributing
E)  PricingF) A) and D)
G) A) and C)

Exam 12: Dimensions of Marketing Strategy

A _____ uses promotion to create consumer demand for a product.

Correct AnswerverifiedShow Answer

Which of the following activities is associated with identifying products?

Correct AnswerverifiedShow Answer

Dynamix Computers initially charged a low price for its new computer and then raised the price after gaining a large market share.Which of the following pricing strategies did Dynamix Computers use in this scenario?

Correct AnswerverifiedShow Answer

If a company is eliminating certain models of a product and cutting back on expenditures,the product is most likely in the _____ stage of the product life cycle.

Correct AnswerverifiedShow Answer

Profits are negative in the growth stage of the product life cycle.

Correct AnswerverifiedShow Answer

Which of the following is an appropriate strategy for products at the decline stage of the product cycle?

Correct AnswerverifiedShow Answer

Which of the following steps of personal selling is associated with asking a prospect to buy a product?

Correct AnswerverifiedShow Answer

A _____ is all the products offered by an organization.

Correct AnswerverifiedShow Answer

Tires are an example of:

Correct AnswerverifiedShow Answer

Which stage of the product cycle is characterized by severe competition and heavy expenditures?

Correct AnswerverifiedShow Answer

When a _____ is used,a company attempts to motivate wholesalers and retailers to make the product available to their customers.

Correct AnswerverifiedShow Answer

The _____ reflects the degree to which a good,service,or idea meets the demands and requirements of customers.

Correct AnswerverifiedShow Answer

If a nationwide sandwich shop chain introduces a new sandwich in the Midwest to try out its marketing strategy before offering the product across the country,it is in the _____ stage of the product development process.

Correct AnswerverifiedShow Answer

Venn Networks recently unveiled its new smartphone at a press conference.There was a news release about the new smartphone and all the members of the company's top management interacted with the media during this conference.Venn Networks is using the promotional strategy of _____ in this scenario.

Correct AnswerverifiedShow Answer

Earth-moving equipment,stamping machines,and robotic equipment used on auto assembly lines are examples of:

Correct AnswerverifiedShow Answer

During the _____ stage of the product life cycle,a product's profits peak and then start to decline.

Correct AnswerverifiedShow Answer

When Viera,an automobile company,pays a television network to air its commercial,it is using:

Correct AnswerverifiedShow Answer

_____ is a trial mini-launch of a product in limited areas that represent the potential market.

Correct AnswerverifiedShow Answer

A _____ is a brand that is legally protected from use by any other firm.

Correct AnswerverifiedShow Answer

Which of the following is an element of the promotion mix?

Correct AnswerverifiedShow Answer

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