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Exam 11: Marketing Processes and Consumer Behavior

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Question 1

Multiple Choice

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In the marketing mix,________ refers to distribution.

A) product
B) price
C) promotion
D) place

E) All of the above
F) A) and C)

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Question 2

Multiple Choice

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Which of the following types of competition has products that are dissimilar from those of competitors but can fulfill the same need?

A) brand competition
B) international competition
C) the marketing mix
D) substitute products

E) C) and D)
F) A) and B)

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Question 3

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The consumer buying process begins with information seeking,searching for stores,styles,prices,and the opinions of others.

Describe the two major classes of industrial products.

"Speed to market" is ________.

How large is LinkedIn today?

________ are moderately expensive and infrequently purchased.

Businesses that buy goods to be converted into other products and goods that are used up during production are categorized as ________.

What does marketing internationally mean and why is it so important?

Products can never be sold abroad without some change to the marketing mix.

A promotional tactic for brand exposure in which characters in television,film,music,magazines,or video games use a real product with a brand visible to viewers is called:

Short Case Scenario 11-1 Martin Winner, a Denver businessman, has had a successful career in marketing, starting out in retail sales and moving up through positions in industrial sales and public relations. Seeking a new challenge and hoping to move south, Martin decides to look for a new job in Texas, New Mexico, or Arizona. Martin is delighted to be hired as the Director for Marketing at Panther Shoes, a manufacturer of athletic apparel. -Panther Shoes manufacturers multiple product lines in the athletic apparel industry.How can Panther benefit from multiple product lines?

Lifestyles,opinions,interests,and attitudes are referred to as ________.

A custom-made wedding gown is most likely to be classified as a ________.

Why do companies devote so many resources to exploring product possibilities,rejecting many seemingly good ideas along the way?

Discuss the three categories of B2B markets.

________ are brands produced by,widely distributed by,and carrying the name of a known manufacturer.

Which of the following environmental factors include spending patterns by consumers,businesses,and governments?

Explain the elements that comprise the marketing environment.

When consumers regularly purchase products because they are satisfied with their performance,they exhibit high ________.