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Warehouse clubs are usually smaller than supermarkets.

A) True
B) False

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Pipelines are used primarily to transport water,petroleum,and petroleum products.

A) True
B) False

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Retailers agree to cooperate with producers in administered distribution systems because the producers provide extensive marketing services to the retailer for free.

A) True
B) False

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In the Spotlight on Small Business box in the chapter,Copart's process of salvaging cars doesn't end until:


A) government inspectors finalize the transfer of ownership.
B) insurance companies make an estimate of scrap value.
C) an auction is held to offer scrap products to all interested customers.
D) the materials used in the process are recycled into other goods.

E) None of the above
F) All of the above

Correct Answer

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Logistics involves planning,implementing,and controlling the physical flow of materials,final goods,and related information from points of origin to points of consumption.

A) True
B) False

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In the Reaching Beyond Our Borders box in the chapter,soft drink producers like Coca-Cola have found that:


A) their strength in global markets clearly relates to the distribution structure established in the United States.
B) distributing goods in global markets the same way as in the U.S.is foolish and unproductive.
C) payoffs to global intermediaries is critical to succeed in most developing markets.
D) small retailers have little chance to succeed in global markets due to the strength of large retail firms.

E) B) and C)
F) None of the above

Correct Answer

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Which of the following assessments of electronic retailing is most accurate?


A) Electronic retailing has two major advantages over traditional businesses: simplicity and very low startup costs.
B) One of the reasons electronic retailing firms have been so successful has been their ability to deal with customer complaints and provide personalized services more efficiently than traditional firms.
C) Traditional retailers seldom find much success when they attempt to incorporate online selling into their businesses.
D) The line between electronic retailing and traditional retailing is blurring as traditional retailers go online.

E) A) and B)
F) B) and C)

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D

___________ means selling goods and services to ultimate consumers over the Internet.


A) Electronic retailing
B) B2B distribution
C) E-selling
D) Intercommerce

E) A) and C)
F) A) and B)

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Zintelle,Inc.is a large manufacturing firm.It has recently reached an agreement with an intermodal marketing company to significantly reduce the cost of shipping its finished goods to some major business customers.This agreement will help Zintelle reduce the costs associated with outbound logistics.

A) True
B) False

Correct Answer

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A retail sale is a sale to a consumer of products for his or her own use.

A) True
B) False

Correct Answer

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Even though all of the hardware stores that operate under the name of Hardie's Hardware are independently owned and managed,they have signed an agreement to participate in chain promotions,and cooperate as a unified system of stores.The Hardie's Hardware stores are using a distribution system known as a wholesaler-sponsored chain.

A) True
B) False

Correct Answer

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The main difference between storage warehouses and distribution warehouses is that storage warehouses are relatively small,specialized facilities used to store one particular type of good for short periods while distribution warehouses are large facilities used to store a wide variety of goods for longer periods of time.

A) True
B) False

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False

The two basic types of merchant wholesalers are:


A) full-service wholesalers and limited-function wholesalers.
B) functional wholesalers and distributive wholesalers.
C) independent wholesalers and subsidiary wholesalers.
D) capital wholesalers and full-value wholesalers.

E) B) and D)
F) C) and D)

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A key way for traditional retailers to compete with direct marketing is by providing outstanding service utility.

A) True
B) False

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A(n) ____________ consists of the marketing intermediaries that transport and store goods as they move through their path from producer to final user.


A) channel of distribution
B) marketing network
C) input-output matrix
D) mode of distribution

E) B) and D)
F) A) and B)

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A

Because some of its key suppliers have been late with their shipments of materials and parts,Marnex Enterprises has had to shut down its manufacturing plant for several hours twice in the past week.These difficulties indicate that Marnex has done a poor job in managing its inbound logistics.

A) True
B) False

Correct Answer

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Traditional retailers that have begun using the Internet to supplement their physical stores are finding that the Internet not only provides a new way to sell goods,it also requires a new system to distribute goods.

A) True
B) False

Correct Answer

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Candy,gum,cigarettes,and popular magazines are usually distributed using a selective distribution strategy.

A) True
B) False

Correct Answer

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Hartselle Home Products,Inc. ,manufactures a variety of inexpensive household gadgets.The company has decided to cut costs by eliminating all of the marketing intermediaries who help distribute its products.Hartselle will be able to reduce its total marketing costs by eliminating the marketing functions these intermediaries perform.

A) True
B) False

Correct Answer

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A sales agent is an agent who represents the interests of the consumer in a particular territory when negotiating terms of purchases made directly from a producer.

A) True
B) False

Correct Answer

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