Question 1

Scanning universal product codes (UPCs) slows down the process of recording consumer purchases at high-volume outlets.

Accepted Answer

A) True 
 B)False

Question 2

Consumers have trouble comparing homogenous shopping products because the prices, quality, and features of such products are similar.

Accepted Answer

A) True 
 B)False

Question 3

Dunchen Moo, a manufacturer of dairy products, sells milk powders, flavored whipped cream, and yogurts. It markets a number of yogurts, including Dunchen All Natural, Dunchen Fruit on the Bottom, Dunchen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts sold by the Dunchen brand is collectively an example of a _____.

Accepted Answer

A)  market segment
B)  target market
C)  product mix
D)  product lineE) All of the above
F) A) and B)

Question 4

Salespeople actively seek leads to potential buyers to sell unsought products.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

Accepted Answer

A)  Captive brands carry evidence of a store's affiliation and are available everywhere.
B)  Captive brands are displayed separate from mainstream products in a store.
C)  This strategy allows retailers to ask a price similar or equal to manufacturers' brands.
D)  This strategy allows retailers to market private brands as inferior to manufacturers' brands.E) None of the above
F) All of the above

Question 6

Trademark rights come from registration rather than use.

Accepted Answer

A) True 
 B)False

Question 7

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Accepted Answer

A) True 
 B)False

Question 8

Elsem Foods Inc. is a company that manufactures packaged food. It sells several varieties of packaged food such as savories, cupcakes, candies, crackers, fruit juices, and carbonated drinks. It receives its largest profit from its newly introduced line of tropical fruit juices that are available in different flavors, such as orange, apple, litchi, and cranberry. Given this information, which of the following is a product item of Elsem Foods?

Accepted Answer

A)  Savories
B)  Candies
C)  Orange juice
D)  Carbonated drinksE) None of the above
F) C) and D)

Question 9

Nestor's Nesties, a confectionery company, sells a variety of dark chocolates, milk chocolates, gummies, fruit juices, biscuits, cereals, and even cheese. These products together constitute the company's _____.

Accepted Answer

A)  brand symbol
B)  product line
C)  brand mark
D)  product mixE) None of the above
F) B) and D)

Question 10

Which of the following statements is true of an organization's product mix?

Accepted Answer

A)  Firms widen their product mix to capitalize on established reputations.
B)  A wide product mix decreases sales and profit-making potential.
C)  A wide product mix means that the product line is deep.
D)  All product items in a product mix follow a standard marketing strategy.E) A) and B)
F) C) and D)

Question 11

Compared with convenience products, shopping products are:

Accepted Answer

A)  less expensive.
B)  found in fewer stores.
C)  purchased without significant planning.
D)  new products unknown to a potential buyer.E) A) and C)
F) B) and C)

Question 12

A service mark is the exclusive right to use a brand or part of a brand.

Accepted Answer

A) True 
 B)False

Question 13

Gypsy Foods Inc. is a multinational food and beverage company. Its product labels are colorful and project the words "new" and "improved" along with the product's name. The packages do not provide details about the product's ingredients. In this case, Gypsy Foods is using _____.

Accepted Answer

A)  persuasive labeling
B)  informational labeling
C)  descriptive labeling
D)  grade labelingE) None of the above
F) A) and D)

Question 14

An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.

Accepted Answer

A) True 
 B)False

Question 15

Remnants Perfumes is a premium, exotic women's fragrance. The manufacturers of Remnants Perfumes want to establish their products as specialty products. In this case, which of the following will be an objective of the manufacturers of Remnants Perfumes?

Accepted Answer

A)  To employ mass advertising strategies
B)  To increase the distribution network
C)  To focus on establishing a brand name
D)  To decrease the prices of the productsE) B) and C)
F) A) and D)

Question 16

A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.

Accepted Answer

A)  product line reeling
B)  product line extension
C)  product line classification
D)  product line contractionE) B) and D)
F) B) and C)

Question 17

Which of the following is a difference between individual branding and family branding?

Accepted Answer

A)  In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name.
B)  Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance.
C)  Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product.
D)  Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other's brand equity.E) C) and D)
F) A) and B)

Question 18

Eve Aura, a manufacturer of bath and beauty products, predominantly sells convenience products. Given this information, which of the following is a characteristic of Eve Aura's products?

Accepted Answer

A)  They are bought very rarely by consumers.
B)  They require wide distribution in order to sell sufficient quantities.
C)  They are purchased after more planning effort than specialty products.
D)  They will be more expensive than shopping products.E) All of the above
F) None of the above

Question 19

Consumers usually buy a(n)  _____ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

Accepted Answer

A)  unsought product
B)  specialty product
C)  convenience product
D)  shopping productE) B) and D)
F) B) and C)

Question 20

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.

Accepted Answer

A)  adaptations and modifications strategy
B)  one-brand-name strategy
C)  different brand names in different market strategy
D)  product line contraction strategyE) None of the above
F) C) and D)

Exam 10: Product Concepts

Correct Answer
verified

Salespeople actively seek leads to potential buyers to sell unsought products.

Correct Answer
verified

Trademark rights come from registration rather than use.

Correct Answer
verified

A service mark is the exclusive right to use a brand or part of a brand.

Correct Answer
verified

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Correct Answer
verified

Correct Answer
verified

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

Correct Answer
verified

Consumers have trouble comparing homogenous shopping products because the prices, quality, and features of such products are similar.

Correct Answer
verified

Nestor's Nesties, a confectionery company, sells a variety of dark chocolates, milk chocolates, gummies, fruit juices, biscuits, cereals, and even cheese. These products together constitute the company's _____.

Correct Answer
verified

Gypsy Foods Inc. is a multinational food and beverage company. Its product labels are colorful and project the words "new" and "improved" along with the product's name. The packages do not provide details about the product's ingredients. In this case, Gypsy Foods is using _____.

Correct Answer
verified

Which of the following is a difference between individual branding and family branding?

Correct Answer
verified

An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.

Correct Answer
verified

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.

Correct Answer
verified

Consumers usually buy a(n) _____ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

Correct Answer
verified

Remnants Perfumes is a premium, exotic women's fragrance. The manufacturers of Remnants Perfumes want to establish their products as specialty products. In this case, which of the following will be an objective of the manufacturers of Remnants Perfumes?

Correct Answer
verified

Scanning universal product codes (UPCs) slows down the process of recording consumer purchases at high-volume outlets.

Correct Answer
verified

Eve Aura, a manufacturer of bath and beauty products, predominantly sells convenience products. Given this information, which of the following is a characteristic of Eve Aura's products?

Correct Answer
verified

A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.

Correct Answer
verified

Which of the following statements is true of an organization's product mix?

Correct Answer
verified

Compared with convenience products, shopping products are:

Correct Answer
verified

Exam 10: Product Concepts

Correct AnswerverifiedShow Answer

Salespeople actively seek leads to potential buyers to sell unsought products.

Correct AnswerverifiedShow Answer

Trademark rights come from registration rather than use.

Correct AnswerverifiedShow Answer

A service mark is the exclusive right to use a brand or part of a brand.

Correct AnswerverifiedShow Answer

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

Correct AnswerverifiedShow Answer

Consumers have trouble comparing homogenous shopping products because the prices, quality, and features of such products are similar.

Correct AnswerverifiedShow Answer

Nestor's Nesties, a confectionery company, sells a variety of dark chocolates, milk chocolates, gummies, fruit juices, biscuits, cereals, and even cheese. These products together constitute the company's _____.

Correct AnswerverifiedShow Answer

Gypsy Foods Inc. is a multinational food and beverage company. Its product labels are colorful and project the words "new" and "improved" along with the product's name. The packages do not provide details about the product's ingredients. In this case, Gypsy Foods is using _____.

Correct AnswerverifiedShow Answer

Which of the following is a difference between individual branding and family branding?

Correct AnswerverifiedShow Answer

An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.

Correct AnswerverifiedShow Answer

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.

Correct AnswerverifiedShow Answer

Consumers usually buy a(n) _____ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

Correct AnswerverifiedShow Answer

Remnants Perfumes is a premium, exotic women's fragrance. The manufacturers of Remnants Perfumes want to establish their products as specialty products. In this case, which of the following will be an objective of the manufacturers of Remnants Perfumes?

Correct AnswerverifiedShow Answer

Scanning universal product codes (UPCs) slows down the process of recording consumer purchases at high-volume outlets.

Correct AnswerverifiedShow Answer

Eve Aura, a manufacturer of bath and beauty products, predominantly sells convenience products. Given this information, which of the following is a characteristic of Eve Aura's products?

Correct AnswerverifiedShow Answer

A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.

Correct AnswerverifiedShow Answer

Which of the following statements is true of an organization's product mix?

Correct AnswerverifiedShow Answer

Compared with convenience products, shopping products are:

Correct AnswerverifiedShow Answer

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