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First movers in an industry often capture above-average profits but usually find it difficult to maintain early market share gains.

A) True
B) False

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Real options analysis (ROA) is an investment analysis tool from the field of finance.When applied to entrepreneurship,it suggests a path that companies can use to manage the ________ associated with launching ________ ventures.


A) certainty;large
B) risk;stable
C) uncertainty;new
D) interests;new

E) C) and D)
F) A) and B)

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________ produce fundamental changes that can transform a company or even revolutionize an industry,while ________ enhance existing practices and often represent evolutionary applications of fundamental breakthroughs.


A) Technological breakthroughs;product-market breakthroughs
B) New technologies;new paradigms
C) Incremental innovations;radical innovations
D) Radical innovations;incremental innovations

E) None of the above
F) A) and D)

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One of the following is not a question that should be answered when evaluating the performance of corporate venturing efforts.Which is it?


A) Is the venture attracting external venture funding?
B) Is the venture considered to be a market success?
C) Does the venture add to the worth of the firm internally?
D) Does the value proposition offered by the venture insulate it from competitive attack?

E) All of the above
F) C) and D)

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According to researchers from Drexel University and Rutgers University as presented in the Journal of Management,in industries that rely heavily on intellectual capital,such as technology,life sciences,or the arts,the loss of talented employees may have an unexpected benefit for the organization.While turnover of star scientists did disrupt innovation related to existing lines of research in the companies,it also increased the rate of innovation in previously unexplored areas.Companies adapt to the loss of talent by exploring products,brands,and methods they may not have otherwise considered.Which of the following statements is not a key takeaway from this research?


A) The loss of talented employees disrupts innovation related to established products.
B) The loss of talented employees allows fresh perspectives and ideas to emerge.
C) Companies adapt to star turnover by innovating in formerly unexplored areas.
D) Employee turnover broadly hurts an organization.

E) A) and D)
F) A) and C)

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From watching his wife struggle to keep track of the family finances,Intuit founder Scott Cook identified the need for easy-to-use financial software that provided a single place for managing bills,bank accounts,and investments.This is an example of which innovator DNA trait?


A) experimenting
B) associating
C) observing
D) networking

E) B) and D)
F) A) and D)

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Which of the following do corporate business incubators typically not provide?


A) physical space
B) mentoring
C) funding
D) student interns

E) B) and C)
F) A) and D)

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Which of the following is not part of a culture of entrepreneurship?


A) The search for venture opportunities permeates every part of the organization.
B) Every value chain activity is viewed as a source of entrepreneurial value creation.
C) Employees at every level are attuned to opportunities to help create new businesses.
D) A select staff are assigned to be attuned to new opportunities to create business.

E) B) and C)
F) C) and D)

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After witnessing the emergence of eBay and Amazon,Marc Benioff questioned why computer software was still sold in boxes rather than leased with a subscription and downloaded through the Internet.This was the genesis of Salesforce.com,a firm with over 6.7 billion USD in sales in 2016.This is an example of which innovator DNA trait?


A) experimenting
B) associating
C) questioning
D) networking

E) A) and C)
F) All of the above

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The Kraft Heinz Company makes MiO Drops.This is an example of a high-tech source of innovation.

A) True
B) False

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Two common forms of a focused approach to corporate entrepreneurship include ________ and ________.


A) internal collaboration;internal venturing
B) social capital;collaboration capital
C) business incubators;new venture groups
D) focus groups;business incubators

E) A) and D)
F) A) and C)

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Whereas ________ are willing to violate procedures and operate outside normal channels,________ gather hard data and develop a strong case for why a project should be killed.


A) senior managers;entrepreneurial leaders
B) strategic managers;financial managers
C) exit champions;product champions
D) product champions;exit champions

E) B) and C)
F) A) and D)

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What is real options analysis (ROA)as it applies to entrepreneurship and when is it appropriate to be used in this context?

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Real options analysis (ROA)is an investm...

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In a typical corporation,which of the following factors does not determine how entrepreneurial projects will be pursued?


A) structural features that guide and constrain action
B) corporate culture
C) organizational systems that foster learning and manage rewards
D) number of innovation projects in the pipeline

E) A) and B)
F) A) and C)

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Exit champions are often reluctant to gather hard data about a venture because it might kill the project.

A) True
B) False

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Walmart has an aggressive pricing structure that has forced smaller,local retailers out of business in many markets.Local cities responded with regulations that make it difficult for Walmart to move into or expand operations in these areas.This is an example of


A) competitive aggressiveness not always leading to competitive advantages.
B) community regulations not leading to competitive advantages.
C) competitive aggressiveness always leading to competitive advantages.
D) community regulations diminishing small business choices.

E) A) and C)
F) A) and D)

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What is the difference between product innovation and process innovation? How is each used?

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Product innovation refers to efforts to ...

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Which habit is most directly related to the innovative process that managers should acquire as they start to build the innovative DNA needed to be more successful innovators in the future?


A) writing down product goals regularly
B) never sleeping over five hours at a time
C) networking across functions and organizations
D) motivating the team to work longer hours

E) A) and D)
F) B) and C)

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The innovation dilemma known as "seeds versus weeds" refers to


A) choosing to pursue radical rather than incremental innovations.
B) choosing to pursue product rather than process innovations.
C) promoting organizational stars onto innovation teams rather than involving all employees in innovation efforts.
D) choosing to pursue investment in one innovative idea over another.

E) None of the above
F) A) and B)

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What do Taco Bell,Mondelez,General Electric,Tyco,and MasterCard have in common as they work to be innovative?


A) They outsource the innovation process.
B) They tend to be very conservative in their innovative efforts.
C) They do not worry about being on the cutting edge of the market.
D) They use NVGs and business incubators to focus innovation activities.

E) All of the above
F) A) and D)

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