Question 1

Another term for a cult is a(n)

Accepted Answer

A)  spinoff from a major religion.
B)  sect.
C)  new religious movement.
D)  evil culture.E) B) and C)
F) All of the above

Question 2

We are more likely to be persuaded by the _______ route to persuasion when we are distracted or busy.

Accepted Answer

A)  peripheral
B)  central
C)  logical
D)  imageE) B) and D)
F) A) and B)

Question 3

The _______ effect refers to how information that is presented first usually has the most influence.

Accepted Answer

A)  recency
B)  primacy
C)  channel
D)  initialE) A) and C)
F) C) and D)

Question 4

Kiesler (1971) recommended that one way to stimulate people's thinking so that they become more committed to their positions is to

Accepted Answer

A)  mildly attack their position.
B)  strongly attack their position.
C)  mildly support their position.
D)  strongly support their position.E) None of the above
F) B) and D)

Question 5

Company A describes its cars' reliability,mileage,and durability.Company B's ads show people having a good time driving around in their cars.A's ads focus on ____-route processing;B's ads use ____-route processing.

Accepted Answer

A)  cognitive;emotional
B)  internal;external
C)  stable;unstable
D)  central;peripheralE) A) and C)
F) B) and C)

Question 6

Bailenson and Yee's research with virtual social reality found a "person" whose expressions and movements echoed the participant was

Accepted Answer

A)  not liked but was persuasive.
B)  liked and was persuasive.
C)  not liked and was not persuasive.
D)  liked and was not persuasive.E) None of the above
F) A) and C)

Question 7

The Eldersveld and Dodge (1954) study identified which group casting the most votes in an election?

Accepted Answer

A)  The one that was exposed to mass media and mailings.
B)  The one that was exposed to mass media.
C)  The one that was exposed to mass media and visited personally.
D)  There were no differences in the voting groups.E) A) and B)
F) B) and D)

Question 8

Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should

Accepted Answer

A)  arouse a small amount of fear.
B)  put him in a good mood.
C)  convince him that her arguments are strong.
D)  argue her own self-interests.E) A) and B)
F) A) and C)

Question 9

As a general rule of thumb,persuasion _______ as the significance and familiarity of the issue ______.

Accepted Answer

A)  increases;decreases
B)  decreases;increases
C)  increases;increases
D)  decreases;decreasesE) A) and D)
F) A) and B)

Question 10

Describe how age plays a role in persuasion.Be sure to compare and contrast the life cycle explanation and the generational explanation.

Accepted Answer

Age plays a significant role in persuasi...

Question 11

Abelson and his colleagues (1982) found that voting preferences in the United States could be reasonably predicted from voters'

Accepted Answer

A)  political party of choice.
B)  geographical residence.
C)  beliefs about the candidates' traits and likely behaviors.
D)  emotional reactions to the candidates.E) None of the above
F) All of the above

Question 12

Leaders of cults who get individuals to engage in unusual types of behavior

Accepted Answer

A)  possess a powerful,mysterious control over followers.
B)  prey upon weak-willed individuals who are easy victims.
C)  use common,but multiple,methods of persuasion.
D)  rely heavily on fear appeals.E) A) and C)
F) A) and D)

Question 13

In terms of persuasion,attractive people are

Accepted Answer

A)  beautiful.
B)  likable.
C)  expert.
D)  credible.E) A) and C)
F) A) and D)

Question 14

Lately you have noticed that your favorite athlete is on your cereal box,highway billboards for sports beverages,and television commercials for running shoes.What type of marketing strategy is being used to persuade you to purchase these products?

Accepted Answer

A)  intelligent
B)  savvy
C)  central route
D)  peripheral routeE) A) and B)
F) A) and C)

Question 15

Miller and his colleagues (1976) reported a _______ relationship between trustworthiness and the rate at which people speak.

Accepted Answer

A)  positive
B)  negative
C)  neutral
D)  curvilinearE) A) and D)
F) B) and C)

Question 16

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

Accepted Answer

A)  the speaker is young and vibrant.
B)  the speaker seems to have ulterior motives.
C)  the speaker has apparently good motives.
D)  they are paid to do so.E) C) and D)
F) A) and C)

Question 17

Explain the principles and techniques you would use to become a cult leader.

Accepted Answer

I cannot f...

Question 18

Speaking to a labor union,a pro-union professor's expertise seems to

Accepted Answer

A)  increase.
B)  decrease.
C)  stay the same.
D)  lose credibility.E) B) and D)
F) B) and C)

Question 19

Credible communicators have the best success in persuading.These are people that do all of the following EXCEPT

Accepted Answer

A)  speak unhesitatingly.
B)  look listeners in the eye.
C)  use appropriate taste and personal values.
D)  argue with their own self-interest.E) C) and D)
F) None of the above

Question 20

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged.This refers to the _______ explanation for how age plays a role in persuasion.

Accepted Answer

A)  generational
B)  life cycle
C)  age
D)  timeE) A) and B)
F) None of the above

Exam 7: Persuasion

Company A describes its cars' reliability,mileage,and durability.Company B's ads show people having a good time driving around in their cars.A's ads focus on ____-route processing;B's ads use ____-route processing.

Correct AnswerverifiedShow Answer

Kiesler (1971) recommended that one way to stimulate people's thinking so that they become more committed to their positions is to

Correct AnswerverifiedShow Answer

Explain the principles and techniques you would use to become a cult leader.

Correct AnswerAnswered by ExamLex AII cannot f...View AnswerShow Answer

Lately you have noticed that your favorite athlete is on your cereal box,highway billboards for sports beverages,and television commercials for running shoes.What type of marketing strategy is being used to persuade you to purchase these products?

Correct AnswerverifiedShow Answer

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

Correct AnswerverifiedShow Answer

Leaders of cults who get individuals to engage in unusual types of behavior

Correct AnswerverifiedShow Answer

The _______ effect refers to how information that is presented first usually has the most influence.

Correct AnswerverifiedShow Answer

Alicia has a fairly weak case to present to her supervisor.In order to be more persuasive,she should

Correct AnswerverifiedShow Answer

Bailenson and Yee's research with virtual social reality found a "person" whose expressions and movements echoed the participant was

Correct AnswerverifiedShow Answer

Credible communicators have the best success in persuading.These are people that do all of the following EXCEPT

Correct AnswerverifiedShow Answer

Describe how age plays a role in persuasion.Be sure to compare and contrast the life cycle explanation and the generational explanation.

Correct AnswerAnswered by ExamLex AIAge plays a significant role in persuasi...View AnswerShow Answer

Miller and his colleagues (1976) reported a _______ relationship between trustworthiness and the rate at which people speak.

Correct AnswerverifiedShow Answer

Another term for a cult is a(n)

Correct AnswerverifiedShow Answer

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged.This refers to the _______ explanation for how age plays a role in persuasion.

Correct AnswerverifiedShow Answer

In terms of persuasion,attractive people are

Correct AnswerverifiedShow Answer

Speaking to a labor union,a pro-union professor's expertise seems to

Correct AnswerverifiedShow Answer

The Eldersveld and Dodge (1954) study identified which group casting the most votes in an election?

Correct AnswerverifiedShow Answer

We are more likely to be persuaded by the _______ route to persuasion when we are distracted or busy.

Correct AnswerverifiedShow Answer

Abelson and his colleagues (1982) found that voting preferences in the United States could be reasonably predicted from voters'

Correct AnswerverifiedShow Answer

As a general rule of thumb,persuasion _______ as the significance and familiarity of the issue ______.

Correct AnswerverifiedShow Answer

Company A describes its cars' reliability,mileage,and durability.Company B's ads show people having a good time driving around in their cars.A's ads focus on -route processing;B's ads use -route processing.

Correct Answer
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Answered by ExamLex AI
Age plays a significant role in persuasi...
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As a general rule of thumb,persuasion _ as the significance and familiarity of the issue .

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