Question 1

Shopping centers include

Accepted Answer

A)  neighborhood, regional, superregional, power, and strip malls.
B)  community, rural, urban, and traditional business districts.
C)  outlet, power, lifestyle, superregional, regional, neighborhood, and community.
D)  outlet malls, lifestyle, strip malls, and shopping malls.
E)  free-standing, convenience, traditional, and regional.F) C) and D)
G) A) and D)

Question 2

What role does wholesaling play in the marketing channel? Is this role necessary?

Accepted Answer

Wholesaling refers to all transactions i...

Question 3

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n)

Accepted Answer

A)  regional shopping center.
B)  neighborhood shopping center.
C)  community shopping center.
D)  lifestyle shopping center.
E)  outlet shopping center.F) C) and E)
G) B) and E)

Question 4

Your friend Matt comes to you for advice because of your amazing business prowess. He would like to start his own business, but he is concerned about the high failure rate. If possible, he would like to mitigate his risk somewhat. He also has limited capital and not much business experience. You recommend that Matt consider opening a _______________, but you warn him that one disadvantage to doing so is that he would have _____________.

Accepted Answer

A)  wholesaler; more debt
B)  retailer; less control
C)  wholesaler; less time
D)  franchise; less control
E)  direct sales organization; limited promotional opportunitiesF) A) and E)
G) C) and D)

Question 5

Ned runs a 7-Eleven store. A gas station is located next door, and there is a McDonald's and an Albertson's on the other side. Ned is likely operating in which type of shopping center?

Accepted Answer

A)  Power
B)  Regional
C)  Lifestyle
D)  Community
E)  NeighborhoodF) B) and C)
G) D) and E)

Question 6

Full-service merchant wholesalers are either general merchandise wholesalers or specialty-line wholesalers.

Accepted Answer

A) True 
 B)False

Question 7

Fatima owns and operates a gift and interior store called The Gingerbread House. She works hard to put together beautiful arrangements and displays throughout the store and always features a burning scented candle and light music. She hopes these efforts will encourage her customers to buy more. Fatima is focusing on

Accepted Answer

A)  atmospherics.
B)  retail positioning.
C)  location.
D)  scrambled merchandising.
E)  value-pricing.F) B) and C)
G) A) and E)

Question 8

Your firm is a full-service, specialty-line wholesaler, and you own display shelves and space in discount stores. Your firm is a

Accepted Answer

A)  specialty-line wholesaler.
B)  full-service wholesaler.
C)  general-line wholesaler.
D)  merchant wholesaler.
E)  rack jobber.F) A) and D)
G) A) and B)

Question 9

Which of the following is a full-service merchant wholesaler?

Accepted Answer

A)  Cash-and-carry wholesaler
B)  General merchandise wholesaler
C)  Drop shipper
D)  Mail-order wholesaler
E)  Truck wholesalerF) D) and E)
G) C) and E)

Question 10

When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using

Accepted Answer

A)  direct selling.
B)  television home shopping.
C)  telemarketing.
D)  automatic vending.
E)  direct-response marketing.F) A) and E)
G) B) and E)

Question 11

General-line wholesalers are a type of full-service merchant wholesaler.

Accepted Answer

A) True 
 B)False

Question 12

Hickory Village Shopping Center has two department stores and some specialty and convenience stores. It serves a large geographic area and holds special events to stimulate consumer traffic. Hickory is a ____ shopping center.

Accepted Answer

A)  community
B)  regional
C)  nontraditional
D)  neighborhood
E)  powerF) A) and D)
G) A) and B)

Question 13

Retailers play a major role in creating all of the following except

Accepted Answer

A)  possession utility.
B)  place utility.
C)  form utility.
D)  spatial utility.
E)  time utility.F) A) and B)
G) A) and C)

Question 14

What are the two categories of retail stores based on breadth of products offered, and what types of stores are in each category?

Accepted Answer

Many types of retail stores exist.ne way...

Question 15

Shelly McRae wants to establish a fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high-fashion items, Shelly does not want to establish an organization in which she has title to the garments. Which of the following types of wholesale establishments has she ruled out?

Accepted Answer

A)  Merchant wholesaler
B)  Agent
C)  Broker
D)  Functional middleman
E)  Commission merchantF) None of the above
G) B) and E)

Question 16

Some purchasing by consumers is an end in itself-for example, when it is done to escape boredom.

Accepted Answer

A) True 
 B)False

Question 17

A manufacturer-owned operation that provides services usually associated with agents is a

Accepted Answer

A)  facilitating agency.
B)  wholesaler.
C)  sales office.
D)  sales branch.
E)  public warehouse.F) D) and E)
G) B) and E)

Question 18

With respect to retailing, what is the "party plan"?

Accepted Answer

A)  A sales representative has a party at her home to demonstrate products to a group of friends and associates.
B)  A party is set up that demonstrates a product and provides free samples of the product to all in attendance.
C)  An individual is asked to tell two friends about a product, who are in turn each asked to tell two friends, etc., until a sufficient number of people are reached.
D)  A store has a special sale that resembles a party, and those who come are asked to buy the featured products.
E)  A consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products.F) A) and B)
G) A) and C)

Question 19

The classification of wholesalers in the text is based solely on the performance of marketing activities.

Accepted Answer

A) True 
 B)False

Question 20

Intermediaries owned by manufacturers that sell products and provide support services to the manufacturers' sales forces are known as

Accepted Answer

A)  manufacturers' agents.
B)  sales branches.
C)  selling agents.
D)  sales offices.
E)  commission merchants.F) A) and B)
G) None of the above

Exam 14: Retailing, Direct Marketing, and Wholesaling

Your firm is a full-service, specialty-line wholesaler, and you own display shelves and space in discount stores. Your firm is a

Correct Answer
verified

Correct Answer
verified

What role does wholesaling play in the marketing channel? Is this role necessary?

Correct Answer
verified
Wholesaling refers to all transactions i...
View Answer

Intermediaries owned by manufacturers that sell products and provide support services to the manufacturers' sales forces are known as

Correct Answer
verified

A manufacturer-owned operation that provides services usually associated with agents is a

Correct Answer
verified

Ned runs a 7-Eleven store. A gas station is located next door, and there is a McDonald's and an Albertson's on the other side. Ned is likely operating in which type of shopping center?

Correct Answer
verified

What are the two categories of retail stores based on breadth of products offered, and what types of stores are in each category?

Correct Answer
verified
Many types of retail stores exist.ne way...
View Answer

The classification of wholesalers in the text is based solely on the performance of marketing activities.

Correct Answer
verified

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n)

Correct Answer
verified

General-line wholesalers are a type of full-service merchant wholesaler.

Correct Answer
verified

Full-service merchant wholesalers are either general merchandise wholesalers or specialty-line wholesalers.

Correct Answer
verified

When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using

Correct Answer
verified

Retailers play a major role in creating all of the following except

Correct Answer
verified

Shopping centers include

Correct Answer
verified

Some purchasing by consumers is an end in itself-for example, when it is done to escape boredom.

Correct Answer
verified

Hickory Village Shopping Center has two department stores and some specialty and convenience stores. It serves a large geographic area and holds special events to stimulate consumer traffic. Hickory is a ____ shopping center.

Correct Answer
verified

With respect to retailing, what is the "party plan"?

Correct Answer
verified

Correct Answer
verified

Which of the following is a full-service merchant wholesaler?

Correct Answer
verified

Correct Answer
verified

Exam 14: Retailing, Direct Marketing, and Wholesaling

Your firm is a full-service, specialty-line wholesaler, and you own display shelves and space in discount stores. Your firm is a

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What role does wholesaling play in the marketing channel? Is this role necessary?

Correct AnswerverifiedWholesaling refers to all transactions i...View AnswerShow Answer

Intermediaries owned by manufacturers that sell products and provide support services to the manufacturers' sales forces are known as

Correct AnswerverifiedShow Answer

A manufacturer-owned operation that provides services usually associated with agents is a

Correct AnswerverifiedShow Answer

Ned runs a 7-Eleven store. A gas station is located next door, and there is a McDonald's and an Albertson's on the other side. Ned is likely operating in which type of shopping center?

Correct AnswerverifiedShow Answer

What are the two categories of retail stores based on breadth of products offered, and what types of stores are in each category?

Correct AnswerverifiedMany types of retail stores exist.ne way...View AnswerShow Answer

The classification of wholesalers in the text is based solely on the performance of marketing activities.

Correct AnswerverifiedShow Answer

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n)

Correct AnswerverifiedShow Answer

General-line wholesalers are a type of full-service merchant wholesaler.

Correct AnswerverifiedShow Answer

Full-service merchant wholesalers are either general merchandise wholesalers or specialty-line wholesalers.

Correct AnswerverifiedShow Answer

When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using

Correct AnswerverifiedShow Answer

Retailers play a major role in creating all of the following except

Correct AnswerverifiedShow Answer

Shopping centers include

Correct AnswerverifiedShow Answer

Some purchasing by consumers is an end in itself-for example, when it is done to escape boredom.

Correct AnswerverifiedShow Answer

Hickory Village Shopping Center has two department stores and some specialty and convenience stores. It serves a large geographic area and holds special events to stimulate consumer traffic. Hickory is a ____ shopping center.

Correct AnswerverifiedShow Answer

With respect to retailing, what is the "party plan"?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a full-service merchant wholesaler?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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Correct Answer
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verified
Wholesaling refers to all transactions i...
View Answer

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verified

Correct Answer
verified

Correct Answer
verified
Many types of retail stores exist.ne way...
View Answer

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verified

Correct Answer
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Correct Answer
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