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Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, Washjington, area.Bonnie is highly technical and uses many types of online marketing techniques to increase business.One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites.What type of marketing technique is Bonnie using?


A) A cookie
B) A banner ad
C) A pop-up ad
D) A click-through ad

E) All of the above
F) A) and B)

Correct Answer

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What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?


A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

E) A) and B)
F) A) and C)

Correct Answer

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Twitter is an example of a __________.


A) Social bookmarking website
B) Social tagging website
C) Microblogging website
D) Blogging website

E) A) and B)
F) None of the above

Correct Answer

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What is a pure-play business?


A) A business that operates only on the Internet without a physical store
B) A business that sells products only in a physical store
C) A business that sells services only in a physical store
D) All of these

E) B) and C)
F) A) and B)

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Which of the following is not an example of explicit knowledge?


A) Patent
B) Trademark
C) Employee opinion
D) Marketing research

E) A) and B)
F) A) and C)

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Explain Web 2.0, and identify its four characteristics.

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Web 2.0, or Business 2.0, is the next ge...

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What is a locally stored URL, or the address of a file or Internet page saved as a shortcut?


A) Website bookmark
B) Social tag
C) Folksonomy
D) Taxonomy

E) All of the above
F) C) and D)

Correct Answer

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Managing consumer trust is not a challenge for ebusiness participants because the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

A) True
B) False

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Which type of ebusiness model is Barnes & Noble using?


A) Pure play
B) Brick-and-mortar
C) Click-and-mortar
D) Virtual

E) A) and B)
F) A) and C)

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_____ and-mortar business operates in a physical store without an Internet presence.

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Which of the following is an example of a clickstream data metric?


A) Dates and times of visits
B) Number of customers with shopping carts
C) The number of page views
D) All of these

E) B) and C)
F) A) and D)

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What are some of the immediate results businesses found from using instant messaging?


A) Quickly identify which employees are at their computers
B) Easily hold simultaneous IM sessions with multiple people
C) Resolve questions or problems immediately
D) All of these

E) C) and D)
F) B) and C)

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A webinar is a form of web conferencing that blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

A) True
B) False

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What is an SNA?


A) Strong network applications
B) Social needs analysis
C) Social networking analysis
D) Steady network areas

E) B) and C)
F) All of the above

Correct Answer

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What allows user to access the WWW?


A) Web conferencing
B) Web browser
C) Web 2.0
D) Web business

E) B) and D)
F) A) and B)

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Which of the following best describes Web 3.0?


A) User-generated online business
B) Based on the "intelligent" web, where applications use natural language processing
C) Collaboration and social media
D) All of these

E) All of the above
F) B) and D)

Correct Answer

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Which of the following is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information?


A) Collaboration system
B) Collective system
C) Competitive system
D) Real simple syndication system

E) All of the above
F) C) and D)

Correct Answer

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What is the best way to measure a company's ebusiness success?


A) Effective MIS metrics
B) Interactivity
C) Clickstream data
D) All of these

E) B) and C)
F) A) and D)

Correct Answer

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Many industries have been forced to change due to technology advances.Which of the following industries has felt the lowest amount of economic impact from ebusiness?


A) Auto industry
B) Retail industry
C) Travel industry
D) Waste or recycling industry

E) A) and D)
F) All of the above

Correct Answer

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What is the ebusiness model that applies to customers offering goods and services to each other over the Internet?


A) C2C
B) C2B
C) B2B
D) B2C

E) B) and C)
F) A) and D)

Correct Answer

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