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In this scenario, your role would be described as the


A) Product champion.
B) Executive champion.
C) Advising inventor.
D) Technical innovator.
E) Technical adviser.

F) C) and D)
G) D) and E)

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Development projects are focused on creating a new product or process via technological advances.

A) True
B) False

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Burrell Partners is a consulting group, specializing in helping its clients develop efficient procedures in manufacturing and logistics based on technological advances. Burrell helps its clients achieve competitive advantage by developing _________ strategies for them.


A) innovation
B) differentiation
C) low-cost
D) adoption
E) diverse

F) D) and E)
G) C) and D)

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Max worked at the Purvis Mining Company as a technician. Max developed a device that improved the separation process. The section supervisor, Dean, thought that Max's device was so clever that the company should make it widely available for all technicians. Dean convinced a number of other managers to have their employees try Max's innovation. Dean's role in developing the new device is that of


A) An entrepreneur.
B) A technical innovator.
C) An executive champion.
D) A product champion.
E) A technology officer.

F) C) and D)
G) A) and C)

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Early adopters of a new technology are often considered impulsive and extreme by others.

A) True
B) False

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Joy's argument that Revved Up does not have adequate financial resources to purchase the technology suggests that she favors which method of acquiring technology?


A) Internal development.
B) Licensing.
C) Contracted development.
D) Purchase.
E) A research partnership.

F) B) and C)
G) A) and B)

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______ have proved effective, but they also provide a strategic advantage because not everyone uses them.


A) Base technologies
B) Emerging technologies
C) Key technologies
D) Elevated technologies
E) Pacing technologies

F) A) and E)
G) None of the above

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Identify and explain the three key roles that people may play within an organization to acquire or develop technology. Give an example of each of the three roles.

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In the scenario described here, assignment 2 is an example of


A) Benchmarking.
B) Organizational culture audit.
C) Product championing.
D) Technology audit.
E) Scanning.

F) A) and E)
G) C) and E)

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While competitors understandably are reluctant to share their secrets, information trading for ________ is not uncommon and can prove highly valuable.


A) product championing
B) competitive monitoring
C) corporate espionage
D) benchmarking
E) gradual diffusion

F) B) and D)
G) B) and E)

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Bureaucracy, by its very nature, helps innovation to thrive.

A) True
B) False

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When a company establishes technology leadership by pioneering unique products or services that command premium prices, it has benefited from a


A) High-cost strategy.
B) Concentric strategy.
C) Low-cost strategy.
D) Diversification strategy.
E) Differentiation strategy.

F) B) and D)
G) A) and E)

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The learning advantage of being a technology leader refers to


A) The ability to produce less expensive products due to familiarity and experience with the processes involved.
B) The ability to produce products more quickly through specialization of labor.
C) Keeping the company ahead of the competition by generating minor product improvements that are difficult to imitate.
D) Enhancing and improving upon the innovations of other companies.
E) Occupying the best market niches.

F) C) and D)
G) C) and E)

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In this scenario, Lindee and Manuel are examples of


A) Laggards.
B) The late majority.
C) The early majority.
D) Early adopters.
E) Innovators.

F) A) and E)
G) C) and D)

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Members of the late majority are late in adopting technology because they


A) Are skeptical of technological change.
B) Are not subject to social pressures.
C) Do not have access to innovations.
D) Have low self-esteem.
E) Are the most isolated and conservative in their views.

F) A) and E)
G) B) and C)

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Emerging technologies are those that have proven effective, but still provide a strategic advantage because not everyone uses them.

A) True
B) False

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A person that is ________ is most likely to pay a premium for the latest and newest technology or product to come along.


A) an innovator
B) part of the early majority
C) part of the late majority
D) an early adopter
E) a laggard

F) A) and D)
G) A) and E)

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Which of the following is a disadvantage of technology leadership?


A) Lower profit margins.
B) Intense competition.
C) Loss of brand image.
D) Higher costs.
E) Establishment of entry barriers.

F) B) and D)
G) None of the above

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Compared to benchmarking, scanning focuses on newer technologies like pacing or emerging ones.

A) True
B) False

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Innovation is described as a change in method or technology, a positive and useful departure from previous ways of doing things.

A) True
B) False

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