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A system is a collection of parts that link to achieve a common purpose.Systems thinking is a way of monitoring _______________.


A) The entire system
B) A division within the sales role
C) The executive team
D) The company's competitors

E) A) and B)
F) B) and C)

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For an organisation to succeed,every department or functional area must work independently to be most effective.

A) True
B) False

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How can a company reduce the threat of substitute products or services?


A) Market the product to less than ten customers.
B) Ignore competitive forces.
C) Offer additional value through wider product distribution.
D) Offer less value making the product far more generic and similar to the competition.

E) None of the above
F) A) and D)

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Business intelligence is information collected from multiple sources.Which of the following provides an example of a source that would be included in business intelligence?


A) Suppliers.
B) Customers.
C) Competitors.
D) All the answers are correct.

E) B) and C)
F) A) and D)

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A leadership plan that achieves a specific set of goals or objectives is a business strategy.

A) True
B) False

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Amazon.com uses a customer profiling system whenever a customer visits its website.Using this system,Amazon can offer products tailored to that particular customer's profile and buying pattern.What is Amazon using to achieve this competitive advantage?


A) Rivalry.
B) Buyer power.
C) Product differentiation.
D) Substitute product.

E) B) and C)
F) A) and C)

Correct Answer

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Value chain analysis views a firm as a series of business processes that each adds value to the product or service.

A) True
B) False

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True

Compare Porter's three generic strategies.

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Paula Logston is the owner and operator of a high-end online custom clothing company.Paula has never heard of Porter's Five Forces Model and she wants to understand why she would perform an analysis using it.If you were tasked with explaining Porter's Five Forces Model to Paula,what would be the primary reason she would want to use this type of analysis?


A) To help Paula choose a clothing business focus.
B) To help Paula evaluate the attractiveness of the clothing industry.
C) To help Paula evaluate and execute business goals.
D) All the answers are correct.

E) B) and D)
F) All of the above

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B

Identify the different departments in a company and why they must work together to achieve success.

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Michael Porter defined the Five Forces Model and the potential pressures that can hurt sales.Which of the following is not one of the potential pressures that can hurt sales?


A) Suppliers can drive down profits by charging more for supplies.
B) New market entrants can steal potential investment capital.
C) Substitute products can steal customers.
D) Competition can steal customers.

E) A) and C)
F) B) and D)

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What is a way of monitoring the entire system in a company by viewing the multiple inputs being processed or transformed to produce outputs?


A) Feedback thinking.
B) Systems thinking.
C) Output management.
D) Operational thinking.

E) A) and B)
F) A) and C)

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The information age is the present time,during which infinite quantities of facts are widely available to anyone who can use a computer.

A) True
B) False

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What is a competitive advantage?


A) A product that an organisation's customers place a lesser value on than similar offerings from a competitor.
B) A feature of a product or service on which customers place a lesser value than they do on similar offerings from a supplier.
C) A service that an organisation's customers place a lesser value on than similar offerings from a supplier.
D) A feature of a product or service on which customers place a greater value than they do on similar offerings from competitors.

E) A) and D)
F) None of the above

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D

Jeremy Bridges is an executive for Green Web Designs,where his primary role is to ensure the security of business systems and develop strategies and safeguards to protect the company from online viruses and hackers.What is Jeremy's role within the company?


A) Chief Executive Officer (CEO) .
B) Chief Security Officer (CSO) .
C) Chief Procurement Officer (CPO) .
D) Chief Technology Officer (CTO) .

E) A) and D)
F) B) and C)

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Competitive intelligence is the process of gathering information about the competitive environment,including ________.


A) Competitors' employees
B) Competitors' differentiated processes
C) Competitors' plans
D) All the answers are correct

E) C) and D)
F) A) and C)

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Cheryl Steffan is the operations manager for Nature's Bread Company,which specialises in providing natural products for health conscious individuals.Cheryl is responsible for compiling,analysing and evaluating daily sales numbers to determine the company's profitability and forecast production for the next day.Which of the following is an example of the type of information Cheryl would be using to successfully perform her job?


A) Craig Newmark is customer number 15467.
B) Compare the costs of supplies,including energy,over the last five years to determine the best-selling product by month.
C) Best-selling product by day.
D) Best-selling product changes when Tony the best baker is working.

E) A) and B)
F) A) and C)

Correct Answer

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Which of the following provides an example of taking data and turning it into information?


A) Who is customer number 12345XX?
B) What is product number 12345XX?
C) What customer number is Bob Smith?
D) What is my worst-selling product?

E) A) and C)
F) A) and B)

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Information technology can enable departments to more efficiently and effectively perform their core ____________.


A) Facts
B) Feedback mechanisms
C) Business operations
D) Media issues

E) None of the above
F) A) and B)

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Which of the following represents a reason why competitive advantages are typically temporary?


A) The competitor will hire away your key employees.
B) The competitor quickly seeks ways to duplicate your business operations.
C) The competitor will purchase new technology.
D) All the answers are correct.

E) C) and D)
F) None of the above

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