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Perceptual acuity, according to Ram Charan, is the ability to know for certain what will happen in the future.

A) True
B) False

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Which of the following would be considered part of the general environment of a firm?


A) decreased entry barriers
B) higher unemployment rates
C) increased bargaining power of the firm's suppliers
D) increased competitive intensity

E) A) and C)
F) None of the above

Correct Answer

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Supplier power tends to be highest in industries where products are vital to buyers, where switching from one supplier to another is very costly, and where there are many suppliers.

A) True
B) False

Correct Answer

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Scenario planning is usually concerned with short-term forecasts.

A) True
B) False

Correct Answer

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The strategic groups concept is valuable for assessing the implications of industry ________ for the strategic group as a whole.


A) trends
B) positions
C) experience
D) wealth

E) A) and B)
F) B) and C)

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In general, the threat of substitutes is heightened because the Internet


A) lowers switching costs.
B) lowers barriers to entry.
C) introduces new ways to accomplish the same task.
D) increases output per unit of cost.

E) B) and C)
F) B) and D)

Correct Answer

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Because the Internet lowers barriers to entry in most industries, it


A) decreases the threat of new entrants.
B) increases supplier power.
C) makes it easier to build customer loyalty.
D) increases the threat of new entrants.

E) B) and D)
F) A) and B)

Correct Answer

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PPG Industries has developed four alternative futures based on differing assumptions about two key variables: the cost of energy and the extent of opportunity for growth in emerging markets. This is called demand monitoring.

A) True
B) False

Correct Answer

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A demographic trend in the United States, the aging of the population, has important implications for the economic segment (in terms of tax policies to provide benefits to increasing numbers of older citizens).

A) True
B) False

Correct Answer

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The bargaining power of suppliers is enhanced under the following market condition:


A) no threat of forward integration.
B) low differentiation of the supplier products.
C) greater availability of substitute products.
D) dominance by a few suppliers.

E) B) and D)
F) B) and C)

Correct Answer

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All of the following are important elements of the political and legal segment of the general environment except


A) the deregulation of utilities.
B) the Americans with Disabilities Act (ADA) .
C) the increased use of Internet technology.
D) increases in the federally mandated minimum wage.

E) A) and D)
F) A) and C)

Correct Answer

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One CEO gets together with his critical people for half a day every eight weeks to discuss what's new and what's going on in the world. The setting is informal, and outsiders often attend. This is an example of how not to improve perceptual acuity.

A) True
B) False

Correct Answer

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Emerging sociocultural changes in the environment include


A) changes in the ethnic composition.
B) the increasing educational attainment of women in the past decade.
C) progressively less disposable income by consumers.
D) changes in the geographic distribution of the population.

E) All of the above
F) A) and B)

Correct Answer

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Two companies ask outsiders to critique strategy during their board's strategy sessions. Such input typically leads to spirited discussions that provide valued input on the hinge assumptions and options that are under consideration. This is an example of how to improve perceptual acuity.

A) True
B) False

Correct Answer

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The strategic groups concept is valuable for charting the ______ directions of firm strategies.


A) historical
B) past
C) present
D) future

E) B) and C)
F) B) and D)

Correct Answer

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PPG Industries, the Pittsburgh-based manufacturer of paints, coatings, optical products, specialty materials, chemicals, glass, and fiber glass suffered serious failures in 1986 and 1987 when it attempted to diversify its offers. It used a technique to help it identify possible future strategies. What was it?


A) crowdsourcing
B) scenario analysis
C) competitive intelligence
D) monitoring

E) None of the above
F) B) and D)

Correct Answer

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A major sociocultural trend in the United States is the increased educational attainment by women.

A) True
B) False

Correct Answer

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The concept of strategic groups is also important to the external environment of a firm.

A) True
B) False

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The power of suppliers will be enhanced if they are able to maintain a credible threat of forward integration.

A) True
B) False

Correct Answer

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The strategic groups concept is valuable for identifying groups with _______ competitive positions.


A) marginal
B) exceptional
C) healthy
D) poor

E) B) and C)
F) A) and C)

Correct Answer

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