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Focused strategies concentrate on either cost leadership or __________.

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When a company is the first to market with a competitive advantage,this is called a first-mover advantage.All of the following companies were first-movers except ___________.


A) FedEx - the online self-service software
B) Apple - iPad
C) Apple - iPod
D) Microsoft - Bing Search Engine

E) C) and D)
F) A) and B)

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What is business intelligence?


A) Raw facts that describe the characteristics of an event or object.
B) Data converted into a meaningful and useful context.
C) Information collected from multiple sources that analyzes patterns,trends,and relationships for strategic decision making.
D) Skills,experience,and expertise,coupled with information and intelligence,that creates a person's intellectual resources.

E) None of the above
F) All of the above

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Susan Stewart is an executive at Equity Title where she is responsible for collecting,maintaining and distributing knowledge for the company.What is Susan's role at Equity Title?


A) Chief Knowledge Officer (CKO) .
B) Chief Technology Officer (CTO) .
C) Chief Information Officer (CIO) .
D) Chief Security Officer (CSO) .

E) B) and C)
F) None of the above

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The operations management department manages the process of converting or transforming resources into goods or services.

A) True
B) False

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When a company is the first to market with a competitive advantage,it gains a particular benefit known as competitive intelligence.

A) True
B) False

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Which of the following represents the types of data commonly found in the marketing department?


A) Monetary data.
B) Transactional data.
C) Production data.
D) Employee data.

E) A) and B)
F) A) and C)

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What is the process where a business takes raw materials and processes them or converts them into a finished product for its goods or services.


A) Goods
B) Services
C) Production
D) Productivity

E) A) and D)
F) C) and D)

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Kevin Campbell is an incoming freshman at your college.Kevin is frustrated by the cost of books,tuition,and expenses and he also needs to purchase a rather expensive laptop.In an effort to save money,Kevin beings a Facebook group finding other college students who need to purchase laptops.Soon,Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?


A) Collecting business intelligence.
B) Decreasing entry barriers.
C) Purchasing a substitute product.
D) Increasing buyer power.

E) B) and D)
F) A) and D)

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What is the rate at which goods and services are produced based upon total output given total inputs.


A) Goods
B) Services
C) Production
D) Productivity

E) A) and B)
F) B) and C)

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When buyer power is low,supplier power is typically _____.


A) Identical
B) High
C) Low
D) Unstable

E) All of the above
F) B) and D)

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Which of the following is not considered a category within the primary value activities in a value chain analysis?


A) Inbound logistics.
B) Firm infrastructure.
C) Operations.
D) Service.

E) All of the above
F) C) and D)

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Describe Porter's Five Forces Model and explain each of the five forces.

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Porter's Five Forces Model analyzes the ...

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The Chief ___________ Officer is responsible for ensuring the speed,accuracy,availability,and reliability of the MIS.

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Which of the following is considered a good?


A) Cars
B) Teaching
C) Waiting tables
D) All of the above

E) A) and D)
F) A) and B)

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John Cleaver is the CEO of Tech World,which is a retail store that sells computers,monitors,cameras,televisions and many other electronic products.John and his executive team are meeting to brainstorm new ideas on how to grow the business.One idea is to mimic a competitor's product that is attempting to sell a new product in a different industry.After performing a Porter's Five Forces analysis John determines that all of the forces are high in this new industry.What should John do?


A) Explode into the market with an overflow of the product.
B) Contemplate other products to introduce at the same time in this new market.
C) Compare the competitor's prices and offer his product lower in this new market.
D) Not introduce the product because all five forces are strong and this would be a highly risky business strategy.

E) C) and D)
F) A) and C)

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Which of the following represents the department that maintains policies,plans,and procedures for the effective management of employees?


A) Human Resources.
B) Sales.
C) Employee Resources.
D) Employee Relations.

E) B) and C)
F) None of the above

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Business strategies that match _______ company competencies to opportunities result in a competitive advantage.

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If you were thinking about a washing machine as a system which of the following represents the inputs?


A) The dirty clothes,water,and detergent.
B) The clean clothes.
C) The wash and rinse cycle.
D) The light indicating that the washer is off balance and has stopped.

E) A) and D)
F) A) and C)

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Which of the following is considered a service?


A) Teaching
B) Waiting tables
C) Cutting hair
D) All of the above

E) B) and C)
F) All of the above

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