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Metro Inc.,First Choice Haircutters,and Guardian Drugs are retail outlets that can be best classified by:


A) level of service.
B) form of ownership.
C) merchandise line.
D) method of operation.

E) All of the above
F) None of the above

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One of the emerging trends for retailers is to embrace technology.Not only must retailers embrace technology they must ______________________.


A) use it wisely
B) use it cheaply
C) use it globally
D) use it locally

E) A) and D)
F) A) and C)

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The concept that describes how new forms of retail outlets enter the market and change over time is referred to as the:


A) retail life cycle
B) product life cycle
C) wheel of retailing
D) service continuum

E) B) and C)
F) A) and D)

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Using the foundation described in the text about vending machines and mobile technology,describe the 'vending machine of the future'

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A supercentre:


A) is an auto service center that sells and leases cars as well as repairs them.
B) is a type of specialty outlet.
C) combines a typical merchandise store with a full-size grocery.
D) is a mall with more than 100 stores and several important anchor stores.

E) C) and D)
F) A) and B)

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When compared to discount stores,off-price retailers:


A) have a larger target market.
B) have a larger per capita volume.
C) sell off-price merchandise, which is bought by the retailer at wholesale prices.
D) sell off-price merchandise, which is bought by the retailer at below wholesale prices.

E) None of the above
F) C) and D)

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How does environmentally friendly retailing operate and why?

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Rona stores carry over 1000 types of products,ranging from drills to faucets,and garden hoses to houseplants.Rona has a wide:


A) level of service.
B) method of operation.
C) product variety.
D) merchandise line.

E) A) and B)
F) A) and D)

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In response to the changes in Canada,many direct sellers are implementing a _____ strategy,expanding into other countries with their current product lines.


A) market development
B) market penetration
C) harvesting
D) product development

E) A) and C)
F) A) and B)

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Amazon.ca would be classified as what form of non-store retailing?


A) automatic vending
B) direct mail
C) television home shopping
D) online retailing

E) All of the above
F) A) and D)

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The largest inventory of wedding dresses in Maritimes can be found at Low's Bridal and Formal in Halifax,Nova Scotia.Low's Bridal and Formals is an example of a(n) :


A) specialty outlet.
B) general merchandise store.
C) scrambled merchandise store.
D) intertype outlet.

E) None of the above
F) A) and D)

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Impressions of the corporation that operates the store,the category or type of store,the product categories in the store,the brands in each category,and the marketing activities of the store,are all elements of a store's retail:


A) atmosphere.
B) image.
C) psychological attributes.
D) antecedent states.

E) None of the above
F) All of the above

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As part of their community leadership strategy,Tim Hortons is involved in all of the following areas,except:


A) Timbits Minor Sports Program
B) Coffee sustainability partnership program
C) Animal welfare initiative
D) Micro-enterprise program

E) A) and D)
F) A) and C)

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A retailer buys a painting for $200.She sets the price at $450.When the painting doesn't sell after two months,she raises the price to $800 to appeal to a different market.The painting sells for $800 the next day.What is the maintained markup?


A) $250
B) $350
C) $450
D) $600

E) All of the above
F) A) and D)

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Figure: 15-7 Figure: 15-7   -According to Figure 15-7,segment  D  represents which stage in the retail life cycle? A) Decline B) Early growth C) Accelerated development D) Maturity -According to Figure 15-7,segment "D" represents which stage in the retail life cycle?


A) Decline
B) Early growth
C) Accelerated development
D) Maturity

E) A) and C)
F) A) and B)

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Independently owned stores that band together to act like a chain are referred to as:


A) An administered system
B) A contractual system
C) A vertical integration
D) A franchise

E) C) and D)
F) None of the above

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Accelerated development in the retail life cycle is similar to which stage in the product life cycle?


A) introduction phase
B) growth
C) maturity
D) decline

E) C) and D)
F) All of the above

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Specialty discount outlets focus on one type of product,such as electronics,or books,at very competitive prices.These outlets are referred to in the trade as:


A) merchandise stores
B) supercentres
C) hypermarkets
D) category killers

E) A) and B)
F) A) and C)

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Retailing that occurs outside a retail outlet,such as through direct marketing,direct selling,and automatic vending is classified as:


A) Limited-line
B) Non-store
C) Scrambled merchandise
D) Hypermarket

E) A) and B)
F) A) and C)

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Jim is waiting in line at the bank for 20 minutes.When he gets in front of the teller,he asks to deposit the business cheques.The bank teller tells him that he will have to wait in another line instead of trying to assist him right away.This example illustrates which important challenge for retailers in the future?


A) knowledgeable salespeople
B) better signage or communications
C) more use of technology to reduce customer dissatisfaction
D) better understanding of the complex Canadian shopper.

E) C) and D)
F) B) and C)

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