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Exam 5: Consumer Behaviour

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Question 1

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Which of the following statements about the family life cycle is true?

A) The family life cycle concept describes a continuum along which developing families can be arbitrarily placed.
B) Young singles represent a target market for recreational travel, automobiles, and consumer electronics.
C) The majority of households today are composed of traditional families.
D) Young singles are more likely to buy life insurance than any other group.

E) B) and C)
F) A) and B)

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Question 2

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The PRIZM Program:

A) was developed by the U.S.Marketing Association.
B) identifies six interconnected adult lifestyle categories.
C) identifies four interconnected children lifestyle categories.
D) is used in lifestyle analysis.

E) B) and C)
F) None of the above

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Question 3

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TB Figure: 1 -According to the information in TB Figure 1,which smart phone offers the best voice quality?

Research has suggested that those who apply more cologne or after-shave lotions are more likely to have which personality trait?

If a fraternity wanted to attract new members,it should focus on people who viewed the current members as a(n) _____ group.

Why is learning important to marketing?

A stimulus or symbol perceived by consumers is known as a(n)

The ads for Visa debit cards show people who need to make a purchase quickly,but are unable to do so because the retailer won't accept a check without several forms of identification.Which situational influence is Visa using to show the benefits offered by its debit cards?

Name the five situational influences that affect our purchase decision processes.

Which of the following statements about brand loyalty is NOT true?

Ruth,who has no children,wants to buy a special baby gift for her best friend's baby shower,which is this evening.Since she won't have any time between work and the shower,she must go today during her lunch break.She is planning on taking her sister with her to help make the selection.Ruth knows she will be ready to buy everything baby thing she sees because she wishes so much that she were pregnant too.Identify each of the situational influences that are described in this question.Which situational influence was not described?

When you set out to buy a Blu-ray player for yourself,factors you might consider before purchase,which represent both the objective attributes of a brand and the subjective ones you use to compare different products and brands,are called

Frank Wright is a stereo buff who will go to great lengths when making stereo equipment purchases.He believes having the right equipment is important because many people will see the stereo when they visit his home.If you were the marketing VP for Quality Electronics Inc.,and your market was primarily made up of people just like Wright,which influence source would you most likely build into your promotional messages?

Smartphones have been available for quite a while and Samsung is a recognized brand name of cell phones.Smartphones that can use touchscreens are commonplace.Samsung newest phone (the S4) uses eye-tracking,so users do not have to use the touchscreen.Promoting a new benefit of eye-tracking should lead to a favourable attitude toward the smartphone by:

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

TB Figure: 1 -In TB Figure 1,a number of factors are listed such as display,navigation,voice quality,and battery life.These are typical __________ for smart phones.

Figure: 5-3 -In Figure 5-3,letter "B" represents the __________ influences that can affect the consumer purchase decision process.

When Marty attended his first new product development class,he realized that he ought to have an AutoCAD type software program to enable him to do proper designs or else he would be unable to do his assignments.In which stage of the consumer purchase decision process was Marty when he made this realization?

Because Marla is so strongly committed to a fat-free diet,she did not see a recent report by the New England Journal of Medicine that suggested that some fat in our diet is healthy.The report was contained in the newspaper that Marla reads daily,but the reason Marla did not see it is probably the result of:

Consumers spend little time and effort evaluating alternatives in the purchase of soap and milk.The purchase process for such items that is virtually a habit,and typifies low-involvement decision-making is called: