Question 1

_____ involves offering several unrelated product lines in a single store.

Accepted Answer

A)  Intertype competition
B)  Dual channel marketing
C)  Scrambled merchandising
D)  DisintermediationE) B) and D)
F) None of the above C

Question 2

National franchisers assist their franchisees in selecting the store location, setting up the store, advertising, and:

Accepted Answer

A)  paying their bills promptly.
B)  securing loans from banks for setting up the business.
C)  keeping premises clean.
D)  training personnel.E) A) and D)
F) None of the above

Question 3

Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as _____.

Accepted Answer

A)  breadth of line
B)  intertype competition
C)  scrambled merchandising
D)  multi-service merchandisingE) All of the above
F) B) and C)

Question 4

A retailer that moves to 24/7 hours of operation is offering consumers place utility.

Accepted Answer

A) True 
 B)False

Question 5

Graham's Spice LLC makes use of _____, which includes use of traditional media, new media, direct marketing, loyalty, and trade promotion to understand when and where its customers first think about purchasing its spices.

Accepted Answer

A)  understanding consumers
B)  retail positioning
C)  shopper marketing
D)  purchase matrixE) C) and D)
F) None of the above

Question 6

Retailing includes all activities involved with providing goods to consumers and business buyers.

Accepted Answer

A) True 
 B)False

Question 7

The elements of the retailing mix, product and service considerations, retail pricing, physical location factors, and communications, focus on the consumer.

Accepted Answer

A) True 
 B)False

Question 8

A drug store that sells pharmaceuticals, beauty aids, camera equipment, non-perishable grocery items, and automobile motor oil is an example of a retailer using _____.

Accepted Answer

A)  cross-docking
B)  full service
C)  scrambled merchandising
D)  disintermediationE) B) and D)
F) A) and B)

Question 9

What is the value of retailing for consumers and the economy? Identify the 5 utilities to consumers and explain each with examples.

Accepted Answer

Retailing is an important marketing activity.Producers and consumers are brought together through retailing actions, and retailing also creates customer value and has a significant impact on the economy.To consumers, these values are in the form of utilities provided (time, place, form, information, and possession).Retailing's economic value is represented by the people employed in retailing, as well as by the total amount of money exchanged in retail sales.

Question 10

Regional shopping centres are:

Accepted Answer

A)  50 to 150 stores that typically attract customers who live or work within a 5- to 15-kilometre range.
B)  retail clusters in downtown areas.
C)  retail site locations that typically have one primary store and often about 20 to 40 smaller outlets and that serve a population base of about 100,000.
D)  clusters of stores that serve people who are within a 5- to 10-minute drive and live in a population base under 30,000.E) None of the above
F) A) and B)

Question 11

Play Along Inc., a new toy company, has launched Music Blocks at an initial price of $70.It is a set of electronic blocks that young children arrange in different combinations to create music and experiment with sound.To get the toy into the hands of the retailers, Play Along Inc.must choose to use a _____ to be principally responsible for the transactional channel functions.

Accepted Answer

A)  cash and carry wholesaler
B)  drop shipper
C)  truck jobber
D)  manufacturers' agentE) B) and C)
F) All of the above

Question 12

Franchising is a type of:

Accepted Answer

A)  limited service wholesaler.
B)  contractual system.
C)  vertically integrated network.
D)  greenfield venture.E) All of the above
F) B) and C)

Question 13

Prices in vending machines tend to be higher because:

Accepted Answer

A)  machines are placed in high demand areas.
B)  maintenance and operating costs are high.
C)  machines typically sell very unique items.
D)  customary pricing requires certain coin amounts regardless of markup.E) A) and C)
F) B) and C)

Question 14

Kyra aims to expand Posture's reach across Canada and make it a high-end store.She will have well-trained and informed salespeople in each store who will assist customers with a personalized shopping experience.The salespeople will have a database of its regular customers with details such as the colour, texture, and size of clothing they prefer, so that the customers do not waste time providing such details every time they visit the store.Customers' needs will be addressed in-store.Kyra is aiming to make Posture:

Accepted Answer

A)  move from limited service to full service.
B)  move from self-service to full service.
C)  become a more self-service store.
D)  offer full-service at self-service prices.E) A) and C)
F) A) and B)

Question 15

What level of retail service do home building-supply outlets, discount stores, and catalogue showrooms typically provide?

Accepted Answer

A)  full service
B)  limited service
C)  self-service
D)  customized serviceE) B) and C)
F) None of the above

Question 16

The variety of different items a store carries is referred to as the _____.

Accepted Answer

A)  retailing mix
B)  depth of product line
C)  breadth of product line
D)  level of serviceE) All of the above
F) A) and B)

Question 17

Describe the functions of agents and brokers.

Accepted Answer

Manufacturers' agents, also known as manufacturers' representatives, work for several producers and carry non-competitive merchandise in an exclusive territory.Thus, they act as the producer's sales force.
Selling agents represent a single producer and are responsible for the entire marketing function, including the development of the marketing program.
Brokers are individuals or firms whose function is to bring buyers and sellers together to make sales, after which the relationship dissolves.

Question 18

Posture has an informed staff and will even gift wrap purchases free of charge.It does not, however, provide alterations on items purchased at the store.This store offers _____.

Accepted Answer

A)  exclusive service
B)  economies-of-scale service
C)  self-service
D)  limited serviceE) All of the above
F) A) and D)

Question 19

Which level of service frequently characterizes specialty stores and department stores?

Accepted Answer

A)  exclusive service
B)  minimal service
C)  full service
D)  limited serviceE) None of the above
F) A) and D)

Question 20

Shopper marketing helps a retailer understand how consumers behave as shoppers in different channels and formats.

Accepted Answer

A) True 
 B)False

Exam 11: Retailing and Wholesaling

_____ involves offering several unrelated product lines in a single store.

Correct Answer
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C

National franchisers assist their franchisees in selecting the store location, setting up the store, advertising, and:

Correct Answer
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Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as _____.

Correct Answer
verified

A retailer that moves to 24/7 hours of operation is offering consumers place utility.

Correct Answer
verified

Graham's Spice LLC makes use of _____, which includes use of traditional media, new media, direct marketing, loyalty, and trade promotion to understand when and where its customers first think about purchasing its spices.

Correct Answer
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Retailing includes all activities involved with providing goods to consumers and business buyers.

Correct Answer
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The elements of the retailing mix, product and service considerations, retail pricing, physical location factors, and communications, focus on the consumer.

Correct Answer
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A drug store that sells pharmaceuticals, beauty aids, camera equipment, non-perishable grocery items, and automobile motor oil is an example of a retailer using _____.

Correct Answer
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What is the value of retailing for consumers and the economy? Identify the 5 utilities to consumers and explain each with examples.

Regional shopping centres are:

Correct Answer
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Correct Answer
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Franchising is a type of:

Correct Answer
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Prices in vending machines tend to be higher because:

Correct Answer
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Correct Answer
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What level of retail service do home building-supply outlets, discount stores, and catalogue showrooms typically provide?

Correct Answer
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The variety of different items a store carries is referred to as the _____.

Correct Answer
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Describe the functions of agents and brokers.

Posture has an informed staff and will even gift wrap purchases free of charge.It does not, however, provide alterations on items purchased at the store.This store offers _____.

Correct Answer
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Which level of service frequently characterizes specialty stores and department stores?

Correct Answer
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Shopper marketing helps a retailer understand how consumers behave as shoppers in different channels and formats.

Correct Answer
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Exam 11: Retailing and Wholesaling

_____ involves offering several unrelated product lines in a single store.

Correct AnswerverifiedC

National franchisers assist their franchisees in selecting the store location, setting up the store, advertising, and:

Correct AnswerverifiedShow Answer

Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as _____.

Correct AnswerverifiedShow Answer

A retailer that moves to 24/7 hours of operation is offering consumers place utility.

Correct AnswerverifiedShow Answer

Graham's Spice LLC makes use of _____, which includes use of traditional media, new media, direct marketing, loyalty, and trade promotion to understand when and where its customers first think about purchasing its spices.

Correct AnswerverifiedShow Answer

Retailing includes all activities involved with providing goods to consumers and business buyers.

Correct AnswerverifiedShow Answer

The elements of the retailing mix, product and service considerations, retail pricing, physical location factors, and communications, focus on the consumer.

Correct AnswerverifiedShow Answer

A drug store that sells pharmaceuticals, beauty aids, camera equipment, non-perishable grocery items, and automobile motor oil is an example of a retailer using _____.

Correct AnswerverifiedShow Answer

What is the value of retailing for consumers and the economy? Identify the 5 utilities to consumers and explain each with examples.

Regional shopping centres are:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Franchising is a type of:

Correct AnswerverifiedShow Answer

Prices in vending machines tend to be higher because:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What level of retail service do home building-supply outlets, discount stores, and catalogue showrooms typically provide?

Correct AnswerverifiedShow Answer

The variety of different items a store carries is referred to as the _____.

Correct AnswerverifiedShow Answer

Describe the functions of agents and brokers.

Posture has an informed staff and will even gift wrap purchases free of charge.It does not, however, provide alterations on items purchased at the store.This store offers _____.

Correct AnswerverifiedShow Answer

Which level of service frequently characterizes specialty stores and department stores?

Correct AnswerverifiedShow Answer

Shopper marketing helps a retailer understand how consumers behave as shoppers in different channels and formats.

Correct AnswerverifiedShow Answer

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