Filters
Question type
Study Flashcards

Websites that offer personalized content,such as My eBay and My Yahoo!,have __________ as a prominent design element.


A) context
B) customization
C) content
D) communication
E) connection

F) None of the above
G) A) and C)

Correct Answer

verifed

verified

________ is the practice of examining products in a store and then buying them online for a cheaper price.


A) Multichannel retailing
B) Multichannel searching
C) Intertype retailing
D) Showrooming
E) Intratype retailing

F) C) and E)
G) D) and E)

Correct Answer

verifed

verified

Interactive marketing is characterized by


A) niche marketspaces.
B) sophisticated choiceboards.
C) the digital divide, which separates online consumers from traditional marketplace consumers.
D) a marketing mix strategy that de-emphasizes the promotion element.
E) human-to-human mediated online "chat room" communication prior to the purchase.

F) B) and E)
G) A) and B)

Correct Answer

verifed

verified

The text,video,audio,and graphics that are found on a website are referred to as


A) content.
B) context.
C) creativity.
D) communication.
E) connection.

F) A) and B)
G) A) and C)

Correct Answer

verifed

verified

Wolfermans.com is a company that sells gourmet English muffins,specialty breads,and exquisite desserts in gift assortments.When you access its website,you discover 14 pictures that make lavish use of color.The Wolferman's website design conveys the core consumer benefits provided by the company's offerings through the use of


A) context.
B) commerce.
C) communication.
D) connection.
E) customization.

F) B) and D)
G) D) and E)

Correct Answer

verifed

verified

Because __________ collect precise information about preferences and behavior of individual buyers,a company becomes more knowledgeable about a customer and better able to anticipate and fulfill that customer's needs.


A) wikis
B) choiceboards
C) social media
D) cookies
E) collaborative filters

F) D) and E)
G) A) and B)

Correct Answer

verifed

verified

Pizza Hut's young adult males seek more of the food they love with __________ in the process.


A) nutritional value
B) a hassle-free eating experience
C) a great social experience
D) less time and cash invested
E) friendly environment

F) B) and D)
G) C) and E)

Correct Answer

verifed

verified

Stickiness Marketing Dashboard Stickiness Marketing Dashboard -Consider the Stickiness Marketing Dashboard for an automobile dealership.To gauge the stickiness of its website,the firm monitors several measures.For 2014,where would Arrow B be shown,as the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website? A) 4.0 minutes B) 6.0 minutes C) 10.0 minutes D) 16.0 minutes E) cannot be determined -Consider the Stickiness Marketing Dashboard for an automobile dealership.To gauge the stickiness of its website,the firm monitors several measures.For 2014,where would Arrow B be shown,as the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?


A) 4.0 minutes
B) 6.0 minutes
C) 10.0 minutes
D) 16.0 minutes
E) cannot be determined

F) A) and E)
G) C) and E)

Correct Answer

verifed

verified

Monster.com is a leading online,job-hunting website.A person looking for a new job can register with the company in order to save searches.After registration,Monster will automatically email job postings that are relevant to job-hunters.They can unsubscribe on the "Manage Saved Searches" page or with the opt-out link in the welcome email.Monster.com uses __________ to send its email updates.


A) opt-out marketing
B) permission marketing
C) personalization
D) cookies
E) wikis

F) A) and D)
G) A) and E)

Correct Answer

verifed

verified

On eBay.com,the Internet auction website,sellers design the web page on which they sell their merchandise.One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky.The page contained six pictures of the tray from different angles and an animated depiction of an American flag.Many potential buyers abandoned the web page before all the pictures downloaded.The seller must have been unaware of the


A) eight-second rule.
B) 80/20 principle.
C) stickiness principle.
D) hierarchy of needs.
E) efficiency rule.

F) B) and E)
G) A) and B)

Correct Answer

verifed

verified

Amazon.com uses __________ to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations.Based on a customer's desire to purchase an author's e-book for her Kindle,Amazon might recommend an e-book by a similar author within the same genre.


A) real-time e-commerce
B) connectivity
C) collaborative filtering
D) interactive marketing
E) personalization

F) B) and C)
G) A) and B)

Correct Answer

verifed

verified

Permission marketing is dependent on the ________ of the customer.


A) acceptance of cookies
B) opt-in
C) sales data
D) consumer segment
E) selling context

F) None of the above
G) A) and B)

Correct Answer

verifed

verified

Which of the following transactions occurred in the marketspace?


A) Connie sold Discovery Toys creative puzzles at an in-home demonstration.
B) Joan bought a brand new pair of TOMS shoes through Zappos.com.
C) Shelby purchased an iPhone case at a kiosk at the airport.
D) Corey bought a double-dipped chocolate ice cream cone from the ice cream person when his mobile ice cream truck came down the street.
E) Josh bought his mother a menorah through the Source for Everything Jewish gift catalog by calling a toll-free telephone number.

F) C) and D)
G) None of the above

Correct Answer

verifed

verified

Six general product and service categories account for about 70 percent of online consumer buying today and for the foreseeable future.One category includes items for which product information is an important part of the purchase decision,but prepurchase trial is not necessarily critical.This category contains items such as


A) music and videos.
B) computers.
C) books.
D) unique items.
E) gifts.

F) B) and E)
G) All of the above

Correct Answer

verifed

verified

Which of the following do cookies provide to improve a consumer's online buying and shopping experience?


A) convenience
B) cost
C) choice
D) communication
E) customization

F) A) and E)
G) B) and D)

Correct Answer

verifed

verified

What is the standard for measuring a meaningful marketspace company presence?


A) the sales compared to the marketplace alternative in a multichannel marketing context
B) the quality of the website design
C) the shopping cart
D) the quality of the customer experience
E) the eight-second rule

F) A) and C)
G) A) and D)

Correct Answer

verifed

verified

A visitor to WWE.com will find frequently updated information on WWE wrestlers,matches,and licensed merchandise on a starry black background,but there are no links to other websites.The WWE.com website is lacking __________,a website design element that influences customer experience.


A) context
B) communication
C) commerce
D) connection
E) content

F) C) and D)
G) A) and D)

Correct Answer

verifed

verified

The principal difference between the two major types of websites is that promotional websites are designed to __________ while transactional websites __________.


A) create portals; act as bots
B) convert online browsers into online buyers; promote a company's products and services
C) provide information about a company; move consumers closer to a purchase
D) move consumers closer to a purchase; provide information about a company
E) advertise and promote; convert online browsers into a buyer

F) A) and C)
G) B) and D)

Correct Answer

verifed

verified

Customers can build their own computers with Dell's online configurator.They simply have to answer a few questions and choose from a menu of product attributes,prices,and delivery options.The design of a Dell customized computer is made possible through the use of a


A) choiceboard.
B) permission-based email.
C) cookie.
D) bot.
E) collaborative filter.

F) A) and B)
G) None of the above

Correct Answer

verifed

verified

Consumers deftly use Internet technology to seek information,evaluate alternatives,and make purchase decisions on their own time,terms,and conditions.This describes which reason consumers buy and shop online?


A) convenience
B) choice
C) customization
D) control
E) communication

F) A) and B)
G) A) and C)

Correct Answer

verifed

verified

Showing 21 - 40 of 248

Related Exams

Exam 1

Creating Customer Relationships and Value Through Marketing

240 Questions

Exam 2

Developing Successful Organizational and Marketing Strategies

363 Questions

Exam 3

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

350 Questions

Exam 4

Understanding Consumer Behavior

364 Questions

Exam 5

Understanding Organizations As Customers

208 Questions

Exam 6

Understanding and Reaching Global Consumers and Markets

234 Questions

Exam 7

Marketing Research: From Customer Insights to Actions

260 Questions

Exam 8

Market Segmentation, targeting, and Positioning

201 Questions

Exam 9

Developing New Products and Services

352 Questions

Exam 10

Managing Successful Products, services, and Brands

375 Questions

Exam 11

Pricing Products and Services

374 Questions

Exam 12

Managing Marketing Channels and Supply Chains

292 Questions

Exam 13

Retailing and Wholesaling

330 Questions

Exam 14

Integrated Marketing Communications and Direct Marketing

289 Questions

Exam 15

Advertising, sales Promotion, and Public Relations

323 Questions

Exam 16

Using Social Media and Mobile Marketing to Connect With Consumers

161 Questions

Exam 17

Personal Selling and Sales Management

304 Questions

Exam 19

Building an Effective Marketing Plan

77 Questions

Show Answer