Question 1

Starbucks' social responsibility report is focused on several topical areas such as their partners, coffee, customers, community and environment, profitability, and __________.

Accepted Answer

A)  diversity
B)  sustainability
C)  religious values
D)  ethical behavior
E)  increase market shareF) A) and B)
G) A) and C)

Question 2

The Consumer Bill of Rights refers to

Accepted Answer

A)  a law that codified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights to safety, to be informed, and to be heard.
B)  a law that codified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights to safe working conditions, fair pay, and, a voice in decision making.
C)  a law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
D)  a law that guarantees consumers the right to be compensated through replacement, repair, or reimbursement for products that fail to perform as promised by the manufacturer.
E)  a law that guarantees consumers the right to be compensated through replacement, repair, or reimbursement for products or services that fail to perform or meet the expectations promised by the manufacturer or service provider.F) C) and D)
G) B) and D)

Question 3

There are three types of social responsibility, each relating to particular constituencies.According to Figure 4-3 above, constituency "C" represents __________ responsibility.

Accepted Answer

A)  societal
B)  stakeholder
C)  profit
D)  customer
E)  sellerF) A) and B)
G) A) and D)

Question 4

Profitability is viewed as essential to the future success of corporations such as Starbucks.According to Starbucks' Mission Statement and Guiding principles, which of the following alternatives correctly identifies the placement of profitability?

Accepted Answer

A)  profitability, partners, diversity, coffee, customers, community and environment
B)  partners, diversity, profitability, coffee, customers, and community and environment
C)  coffee, partners, diversity, customers, profitability, and community and environment
D)  diversity, partners, profitability, coffee, customers, and community and environment
E)  customers, partners, diversity, coffee, community and environment, and profitabilityF) C) and E)
G) B) and D)

Question 5

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Accepted Answer

A)  mission statement.
B)  operational vision.
C)  socialization process.
D)  corporate ideals.
E)  corporate culture.F) B) and E)
G) None of the above

Question 6

Suppose you are a senior executive at Pepsi-Cola and that a Coca-Cola employee offers to sell you the marketing plan and sample for a new Coke product at a modest price.When asked this question __________ percent of marketing and advertising executives said they would buy the plan and product sample if there were no repercussions.

Accepted Answer

A)  15
B)  36
C)  52
D)  67
E)  89F) None of the above
G) B) and C)

Question 7

What are the five steps in a social audit?

Accepted Answer

A social audit consists of the following...

Question 8

The Family Talk About Drinking guidebook developed by Anheuser-Busch serves as a guideline on how to act responsibly when faced with a moral dilemma such as underage drinking and is an example of

Accepted Answer

A)  ethical behavior in marketing.
B)  negative advertising.
C)  the societal marketing concept.
D)  consumerism.
E)  legal responsibility in marketing.F) A) and E)
G) A) and D)

Question 9

Sustainable development refers to

Accepted Answer

A)  placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success.
B)  global economies that are slowly moving from an agrarian-base to an industrial base.
C)  conducting business in a way that protects the natural environment while making economic progress.
D)  global economies that are no longer dependent upon outside support or special tariff-free trade agreements.
E)  the process of manufacturing or producing products made exclusively from recycled materials.F) A) and E)
G) None of the above

Question 10

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Accepted Answer

A)  price fixing and copyright infringement.
B)  economic espionage and bribery.
C)  bribery and extortion.
D)  price fixing and economic espionage.
E)  economic espionage and anti-trust infractions.F) D) and E)
G) C) and D)

Question 11

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well.Personal claims and property damage from consumer product safety incidents cost companies more than __________ annually.

Accepted Answer

A)  $138 million
B)  $900 million
C)  $300 billion
D)  $500 billion
E)  $700 billionF) None of the above
G) All of the above

Question 12

Although research shows consumers are sensitive to ecological issues, they may not be willing to purchase a given product or service solely on the basis of its environmental claims.They may be unwilling to sacrifice convenience and pay higher prices to protect the environment and

Accepted Answer

A)  the opportunity to make an ecologically sound purchase is not usually available to them.
B)  they may be confused about which products are truly "environmentally safe" given that many marketers claim to produce "green products" even if they aren't.
C)  protecting the environment in one area actually can create a disruption of the environment in another area.
D)  ecological issues are still a matter of opinion even within the scientific community itself.
E)  ecological issues are vulnerable to public sentiment and the "cause" changes almost from day to day.F) None of the above
G) A) and B)

Question 13

FIGURE 4-1 
-, an employee of Competitor A (Coca-Cola)  attempted to share its marketing plan with an employee of Competitor B (Pepsi)  for a "fee" of $10,000.What should the Pepsi employee do?

Accepted Answer

A)  buy the marketing plan if assured there would be no repercussions
B)  ignore the offer to buy the marketing plan and hope it would go away
C)  immediately contact Coca-cola to advise them of the plot to sell the marketing plan
D)  immediately report the offer to the Better Business Bureau
E)  advise the Pepsi employee that it would be unfair and unethical to buy the planF) All of the above
G) B) and C)

Question 14

Recently, six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for illegal smuggling of undocumented foreign workers into the U.S.to work at Tyson plants.Tyson's violations are the result of __________, one of the major reasons why some companies fail to establish ethical behavior.

Accepted Answer

A)  too ambiguous a mission statement
B)  the absence of an executive summary
C)  the absence of whistle-blowing protocol
D)  top management's behavior
E)  the absence of an adequate employee compensation programF) B) and C)
G) A) and D)

Question 15

MasterCard International links usage of its card with fund raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy.Master Card gives a modest percentage of charges on their credit cards to the institutions.What is this called, and how does it affect cardholders' behavior?

Accepted Answer

This practice is called cause marketing,...

Question 16

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Accepted Answer

A)  economic espionage
B)  industrial espionage
C)  marketplace espionage
D)  industrial surveillance
E)  marketplace surveillanceF) D) and E)
G) C) and E)

Question 17

A social audit is a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.The five steps of the audit are (1)  recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors, (2)  identification of social responsibility causes or programs consistent with the company's mission, (3)  determination of organizational objectives and priorities for programs and activities it will undertake, (4)  specification of the type and amount of resources necessary to achieve social responsibility objectives and (5)

Accepted Answer

A)  identification of environmental forces that could interfere with the firm's plans.
B)  evaluation of possible benefits both tangible and intangible to the firm's bottom line.
C)  evaluation of social responsibility programs and activities undertaken and assessment of future involvement.
D)  selection of a team leader and assignment of tasks and task deadlines for team members.
E)  creation or selectionF) None of the above
G) A) and B)

Question 18

The FTC established to Do Not Call Registry in 2003 for consumers who do not want to receive unsolicited telemarketing calls.Today, a telemarketer can be fined up to __________ for each call made to a telephone number posted on the registry.

Accepted Answer

A)  $500
B)  $750
C)  $1,250
D)  $8,750
E)  $16,000F) A) and E)
G) A) and D)

Question 19

FIGURE 4-3 
-There are three types of social responsibility, each relating to particular constituencies.According to Figure 4-3 above, constituency "A" represents __________ responsibility.

Accepted Answer

A)  societal
B)  stakeholder
C)  profit
D)  customer
E)  sellerF) C) and D)
G) B) and E)

Question 20

Mattel's Cabbage Patch Snacktime Kids doll was designed to eat plastic toys that were drawn in to the doll's motorized mouth.However, despite extensive testing, the doll was found to "eat" the child's hair and was subsequently recalled and discontinued.Mattel discontinued the item because of the consumer's

Accepted Answer

A)  right to choose.
B)  right to be informed.
C)  right to be treated courteously.
D)  right to safety.
E)  right to happiness.F) C) and D)
G) None of the above

Exam 4: Ethical and Social Responsibility in Marketing

Profitability is viewed as essential to the future success of corporations such as Starbucks.According to Starbucks' Mission Statement and Guiding principles, which of the following alternatives correctly identifies the placement of profitability?

Correct Answer
verified

The FTC established to Do Not Call Registry in 2003 for consumers who do not want to receive unsolicited telemarketing calls.Today, a telemarketer can be fined up to __________ for each call made to a telephone number posted on the registry.

Correct Answer
verified

Sustainable development refers to

Correct Answer
verified

The Family Talk About Drinking guidebook developed by Anheuser-Busch serves as a guideline on how to act responsibly when faced with a moral dilemma such as underage drinking and is an example of

Correct Answer
verified

Although research shows consumers are sensitive to ecological issues, they may not be willing to purchase a given product or service solely on the basis of its environmental claims.They may be unwilling to sacrifice convenience and pay higher prices to protect the environment and

Correct Answer
verified

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Correct Answer
verified

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well.Personal claims and property damage from consumer product safety incidents cost companies more than __________ annually.

Correct Answer
verified

Correct Answer
verified

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Correct Answer
verified

Correct Answer
verified
This practice is called cause marketing,...
View Answer

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Correct Answer
verified

The Consumer Bill of Rights refers to

Correct Answer
verified

What are the five steps in a social audit?

Correct Answer
verified
A social audit consists of the following...
View Answer

Correct Answer
verified

FIGURE 4-3 -There are three types of social responsibility, each relating to particular constituencies.According to Figure 4-3 above, constituency "A" represents __________ responsibility.

Correct Answer
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There are three types of social responsibility, each relating to particular constituencies.According to Figure 4-3 above, constituency "C" represents __________ responsibility.

Correct Answer
verified

Correct Answer
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FIGURE 4-1 -, an employee of Competitor A (Coca-Cola) attempted to share its marketing plan with an employee of Competitor B (Pepsi) for a "fee" of $10,000.What should the Pepsi employee do?

Correct Answer
verified

Correct Answer
verified

Starbucks' social responsibility report is focused on several topical areas such as their partners, coffee, customers, community and environment, profitability, and __________.

Correct Answer
verified

Exam 4: Ethical and Social Responsibility in Marketing

Profitability is viewed as essential to the future success of corporations such as Starbucks.According to Starbucks' Mission Statement and Guiding principles, which of the following alternatives correctly identifies the placement of profitability?

Correct AnswerverifiedShow Answer

The FTC established to Do Not Call Registry in 2003 for consumers who do not want to receive unsolicited telemarketing calls.Today, a telemarketer can be fined up to __________ for each call made to a telephone number posted on the registry.

Correct AnswerverifiedShow Answer

Sustainable development refers to

Correct AnswerverifiedShow Answer

The Family Talk About Drinking guidebook developed by Anheuser-Busch serves as a guideline on how to act responsibly when faced with a moral dilemma such as underage drinking and is an example of

Correct AnswerverifiedShow Answer

Although research shows consumers are sensitive to ecological issues, they may not be willing to purchase a given product or service solely on the basis of its environmental claims.They may be unwilling to sacrifice convenience and pay higher prices to protect the environment and

Correct AnswerverifiedShow Answer

Business culture affects ethical behavior in competition.Two kinds of unethical behavior are most common:

Correct AnswerverifiedShow Answer

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well.Personal claims and property damage from consumer product safety incidents cost companies more than __________ annually.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThis practice is called cause marketing,...View AnswerShow Answer

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Correct AnswerverifiedShow Answer

The Consumer Bill of Rights refers to

Correct AnswerverifiedShow Answer

What are the five steps in a social audit?

Correct AnswerverifiedA social audit consists of the following...View AnswerShow Answer

Correct AnswerverifiedShow Answer

FIGURE 4-3 -There are three types of social responsibility, each relating to particular constituencies.According to Figure 4-3 above, constituency "A" represents __________ responsibility.

Correct AnswerverifiedShow Answer

There are three types of social responsibility, each relating to particular constituencies.According to Figure 4-3 above, constituency "C" represents __________ responsibility.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

FIGURE 4-1 -, an employee of Competitor A (Coca-Cola) attempted to share its marketing plan with an employee of Competitor B (Pepsi) for a "fee" of $10,000.What should the Pepsi employee do?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Starbucks' social responsibility report is focused on several topical areas such as their partners, coffee, customers, community and environment, profitability, and __________.

Correct AnswerverifiedShow Answer

Correct Answer
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This practice is called cause marketing,...
View Answer

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A social audit consists of the following...
View Answer

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