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Which generational cohort is part of the graying of America? Describe the interests and lifestyles of this cohort and why it is important to marketers.

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Today there are approximately 40 million...

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The Better Business Bureau's BBB Seal of Approval tries to use __________ to get its members to comply with its standards of business conduct.


A) the Sherman Act
B) the Madrid Protocol
C) Lanham Act
D) Self-regulation
E) Clayton Act

F) B) and E)
G) B) and D)

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There were four steps in the GPS revolution.First new technologies were developed and became readily available; second, regulatory changes were made allowing cell phone frequencies and former military technologies available for commercial use; third, competitive forces developed new products and services; and finally __________.


A) demand exceeded production capabilities
B) profits exceeded costs and GPS units became cash cows
C) GPS technology became a necessity rather than a luxury
D) consumers changed becoming "geo-enthusiasts"
E) the International Agreement for Space Communication (IASC) allowed placement of additional satellites for use by all nations

F) All of the above
G) C) and E)

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Technology refers to


A) any device or process for which there is no substitute.
B) any mechanical device used in the production or distribution of a product.
C) the inventions or innovations from applied science that are used to generate a profit.
D) the inventions or innovations from applied science or engineering research.
E) ideas or concepts that will one day be translated into useable devices, mechanisms, or processes.

F) A) and D)
G) A) and C)

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Policy makers at the Federal Reserve in the United States level believe it takes a far bigger swing in unemployment to affect inflation than it did 25 years ago.Now, when inflation fluctuates, they are more likely to blame other factors such as the price of oil.This is an example of a(n) __________ environmental force.


A) social
B) legal
C) regulatory
D) competitive
E) economic

F) C) and D)
G) B) and E)

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What is environmental scanning? Using the five environmental forces that affect organizations, describe considerations for conducting environmental scanning for a new model of automobile.

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Environmental scanning involves the acqu...

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Coca-Cola hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?


A) Coca-Cola risks losing its generic status.
B) The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
C) The Lanham Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Company.
D) In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic.
E) By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition.

F) B) and E)
G) C) and E)

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Small businesses make up the majority of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.


A) 19 million
B) 29 million
C) 39 million
D) 49 million
E) 59 million

F) C) and D)
G) B) and E)

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Technological advances are difficult to predict, however, four new technologies that are expected to have impact on marketing within the next few years include


A) nanotechnology, biotechnology, cloud computing, and wireless power.
B) biotechnology, radiography, stellar imaging, and crystal power.
C) bio-imaging, wireless power, radiography, and solar power.
D) chemical vaporization, biotechnology, radiation spectrum analysis, and bio-fuels.
E) neuron technology, radiation spectrum analysis, cloud computing, and wireless power.

F) A) and D)
G) B) and E)

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Technological advances are difficult to predict.One great advance can surpass another in a short period of time.Even today's state-of-the-art plasma screen television can be affected or replaced by new technology such as __________.


A) nanotechnology
B) biotechnology
C) cloud computing
D) live mobile TV
E) intuitive technology

F) B) and D)
G) B) and C)

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are all examples of


A) consumer-oriented federal laws.
B) pricing-related legislation.
C) distribution-related legislation.
D) requirement contracts.
E) fair trade issues.

F) A) and D)
G) D) and E)

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A software manufacturer will only sell its popular line of Harry Potter software games to retailers who will also carry its less successful Star Wars: The Prequel software games.This is an example of


A) exclusive dealing.
B) a requirement contract.
C) an exclusive territorial distributorship.
D) a tying arrangement.
E) a preferential promotions contract.

F) None of the above
G) All of the above

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The Lanham Act cannot protect the rights to a trademark if


A) the company is accused of violating the Sherman Antitrust Act.
B) the product patent is less than 17 years old.
C) the name or symbol has become generic.
D) the statute of limitations has run out.
E) the government refuses to enforce violations.

F) D) and E)
G) A) and B)

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Boeing, United Technologies, and Lockheed Martin control the U.S.defense contractor industry.The defense contractor industry is an example of a(n)


A) oligopoly.
B) trilateral monopoly.
C) unfair trade practice.
D) purely competitive position.
E) monopolistic competition position.

F) B) and C)
G) A) and C)

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The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as non-digital pen-and-ink signatures.This act created a demand for software and hardware that would collect, transmit, and receive digital signatures.This example indicates how __________ forces can work together in the marketing environment.


A) technological and regulatory
B) technology and competitive
C) social and competitive
D) technology and social
E) regulatory and economic

F) A) and D)
G) None of the above

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An information-and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digitized offerings is referred to as __________.


A) a genius grid
B) marketspace
C) electronic partnering
D) satellite matrix
E) mindspace

F) B) and E)
G) B) and C)

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The term demographics refers to


A) the description of a population according to its values or cultural beliefs.
B) an objective measurement of a person's likelihood to purchase a good or service.
C) the psychological profile of a prospective consumer.
D) the relative position of a population to an urban center.
E) the description of a population according to selected characteristics such as age, gender, ethnicity, and income.

F) B) and E)
G) D) and E)

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Minority racial and ethnic groups (excluding Caucasians) are concentrated in geographic regions of the United States.Native American groups are heavily concentrated in


A) Arizona.
B) Colorado.
C) Nebraska.
D) North Dakota.
E) South Dakota.

F) A) and D)
G) B) and E)

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Which of the following statements regarding environmental scanning is the most accurate?


A) Environmental scanning changes the marketing environment.
B) Environmental scanning identifies and interprets potential trends.
C) Environmental scanning should be done at least every five years.
D) Environmental scanning focuses primarily on geographical factors.
E) There is too much information in environmental scanning to make it viable for small firms.

F) D) and E)
G) A) and B)

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Give examples of how the five environmental forces affect the marketing environment.

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This question can be made a little more ...

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