Question 1

A situation in which a manufacturer grants a distributor the sole right to sell a product in a specific geographic area is called

Accepted Answer

A)  exclusive dealing.
B)  a geographic shift.
C)  a preferential promotions contract.
D)  an exclusive territorial distributorship.
E)  monopolistic competition.F) B) and E)
G) A) and E)

Question 2

In a survey conducted immediately after the World Trade Center attack, 47 percent of the women who responded to the survey said they would not treat themselves to small luxuries like manicures and 54 percent said they would not buy any expensive clothes.The results of this survey most directly relate to __________ forces within the environmental scan.

Accepted Answer

A)  economic
B)  regulatory
C)  competitive
D)  cost
E)  legalF) All of the above
G) A) and D)

Question 3

The Trademark Law Revision Act (1988)

Accepted Answer

A)  prevents someone from using a trademark on a non-competing product.
B)  provides for registration of a company's trademarks.
C)  protects only the consumer.
D)  allows a company to secure rights to a name before actual use.
E)  facilitates the protection of U.S.trademark rights throughout the world.F) B) and E)
G) A) and B)

Question 4

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business products?

Accepted Answer

Promotion and advertising are aspects of...

Question 5

Companies often use Internet-based technologies called __________ to communicate with its distributors, resellers, and other partners.

Accepted Answer

A)  partnering software
B)  extranets
C)  intranet
D)  Internet servers
E)  Web portalsF) B) and D)
G) C) and E)

Question 6

Carl and Nancy Johnson prepared a household budget in an attempt to manage their money better.As part of the budgeting process, Carl and Nancy prepared the following list:

Accepted Answer

A)  gross
B)  disposable
C)  proprietary
D)  discretionary
E)  netF) None of the above
G) A) and D)

Question 7

The form of competition where just a few companies control the majority of industry sales is called

Accepted Answer

A)  pure competition.
B)  cross-market competition.
C)  oligopoly.
D)  monopolistic competition.
E)  monopoly.F) B) and C)
G) A) and E)

Question 8

Income, expenditures, and resources that affect the cost of running a business or household are referred to as __________.

Accepted Answer

A)  banking
B)  economy
C)  technology
D)  financial acquisition
E)  competitionF) B) and D)
G) D) and E)

Question 9

Which of the following statements regarding GPS is most accurate?

Accepted Answer

A)  GPS applications are primarily limited to ultimate consumers (owners of GPS units)  who are trying to find directions.
B)  GPS systems are still quite cost prohibitive and difficult to use; they are more suited for corporate use than for personal use.
C)  GPS systems are currently under fire for creating an information monopoly.
D)  GPS systems can be used not only for finding directions, but can be used by friends playing "tag," and manufacturers and suppliers tracking deliveries.
E)  Although very profitable at the height of their popularity, new applications for GPS use are limited.F) B) and C)
G) B) and D)

Question 10

Americans born between 1977 and 1994 are referred to as

Accepted Answer

A)  Generation X.
B)  baby boomers.
C)  Generation Y.
D)  the baby bust generation.
E)  Generation Z.F) C) and E)
G) A) and D)

Question 11

There are only five major recording labels in the world-Bertelsmann AG's BMG Entertainment, EMI Recorded Music, Sony Music Entertainment, Time-Warner's Warner Music Group, and Seagram's Universal Music Group.They are responsible for the majority of music recordings that are made.Harry says that the five music companies operate in an oligopoly.Maryanne says that the five companies operate in monopolistic competition.Explain how each came to his or her conclusion.Who is correct?

Accepted Answer

Monopolistic competition occurs when man...

Question 12

An arrangement a manufacturer makes with a reseller to handle only its products and not those of competitors is called

Accepted Answer

A)  tying.
B)  exclusive dealing.
C)  requirement contracting.
D)  territorial dealership contracting.
E)  preferential promotions contracting.F) A) and E)
G) B) and C)

Question 13

The U.S.Census Bureau has developed a two-level classification system that reflects the varying locations of the population.The smaller of these classifications is called the

Accepted Answer

A)  consolidated metropolitan statistical area.
B)  secondary marketing statistical area.
C)  combined marketing statistical area.
D)  micropolitan statistical area.
E)  metropolitan statistical area.F) All of the above
G) C) and D)

Question 14

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Accepted Answer

A)  jurisprudence.
B)  regulations.
C)  competitive constrains.
D)  legal formalizations.
E)  lobbying amendments.F) A) and D)
G) D) and E)

Question 15

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Sherman Antitrust Act
B)  Unfair Practices Act
C)  FTC Act
D)  Meat Inspection Act
E)  Telephone Consumer Protection ActF) A) and B)
G) A) and C)

Question 16

Small businesses generate __________ of all new jobs annually and __________ of the gross domestic product (GDP) .

Accepted Answer

A)  20 to 30 percent; 25 percent
B)  30 to 40 percent; 30 percent
C)  40 to 50 percent; 35 percent
D)  50 to 60 percent; 40 percent
E)  60 to 80 percent; 50 percentF) A) and E)
G) D) and E)

Question 17

Income used to buy luxury items such as a Regent cruise is referred to as

Accepted Answer

A)  gross income.
B)  disposable income.
C)  annual income.
D)  consumable income.
E)  discretionary income.F) A) and C)
G) A) and D)

Question 18

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as __________.

Accepted Answer

A)  Naderism
B)  consumerism
C)  green marketing
D)  consumer activism
E)  political action committeesF) A) and B)
G) B) and C)

Question 19

FIGURE 3-3 
-The manufacturers of several of the products in Figure 3-3 above are concerned that the product names will become generic.The legislation most likely to address this issue is the

Accepted Answer

A)  Patent Act.
B)  Lanham Act.
C)  Sherman Antitrust Act.
D)  Hart-Scott-Rodino Act.
E)  Miller-Tydings Act.F) C) and D)
G) B) and D)

Question 20

If a major food company offered supermarket chains special prices and incentives to carry its brand of frozen vegetables and not to carry competing brands, it could be accused of __________, and would be subject to prosecution if its actions substantially reduce competition.

Accepted Answer

A)  requirement contracting
B)  tying arrangements
C)  territorial infringement
D)  monopolistic practice
E)  exclusive dealingF) All of the above
G) A) and B)

Exam 3: Scanning the Marketing Environment

Americans born between 1977 and 1994 are referred to as

Correct Answer
verified

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as __________.

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct Answer
verified

Small businesses generate of all new jobs annually and of the gross domestic product (GDP) .

Correct Answer
verified

Companies often use Internet-based technologies called __________ to communicate with its distributors, resellers, and other partners.

Correct Answer
verified

Which of the following statements regarding GPS is most accurate?

Correct Answer
verified

Income, expenditures, and resources that affect the cost of running a business or household are referred to as __________.

Correct Answer
verified

The Trademark Law Revision Act (1988)

Correct Answer
verified

Carl and Nancy Johnson prepared a household budget in an attempt to manage their money better.As part of the budgeting process, Carl and Nancy prepared the following list:

Correct Answer
verified

Correct Answer
verified

The form of competition where just a few companies control the majority of industry sales is called

Correct Answer
verified

FIGURE 3-3 -The manufacturers of several of the products in Figure 3-3 above are concerned that the product names will become generic.The legislation most likely to address this issue is the

Correct Answer
verified

The U.S.Census Bureau has developed a two-level classification system that reflects the varying locations of the population.The smaller of these classifications is called the

Correct Answer
verified

If a major food company offered supermarket chains special prices and incentives to carry its brand of frozen vegetables and not to carry competing brands, it could be accused of __________, and would be subject to prosecution if its actions substantially reduce competition.

Correct Answer
verified

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business products?

Correct Answer
verified
Promotion and advertising are aspects of...
View Answer

Correct Answer
verified
Monopolistic competition occurs when man...
View Answer

An arrangement a manufacturer makes with a reseller to handle only its products and not those of competitors is called

Correct Answer
verified

A situation in which a manufacturer grants a distributor the sole right to sell a product in a specific geographic area is called

Correct Answer
verified

Income used to buy luxury items such as a Regent cruise is referred to as

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Americans born between 1977 and 1994 are referred to as

Correct AnswerverifiedShow Answer

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as __________.

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct AnswerverifiedShow Answer

Small businesses generate __________ of all new jobs annually and __________ of the gross domestic product (GDP) .

Correct AnswerverifiedShow Answer

Companies often use Internet-based technologies called __________ to communicate with its distributors, resellers, and other partners.

Correct AnswerverifiedShow Answer

Which of the following statements regarding GPS is most accurate?

Correct AnswerverifiedShow Answer

Income, expenditures, and resources that affect the cost of running a business or household are referred to as __________.

Correct AnswerverifiedShow Answer

The Trademark Law Revision Act (1988)

Correct AnswerverifiedShow Answer

Carl and Nancy Johnson prepared a household budget in an attempt to manage their money better.As part of the budgeting process, Carl and Nancy prepared the following list:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The form of competition where just a few companies control the majority of industry sales is called

Correct AnswerverifiedShow Answer

FIGURE 3-3 -The manufacturers of several of the products in Figure 3-3 above are concerned that the product names will become generic.The legislation most likely to address this issue is the

Correct AnswerverifiedShow Answer

The U.S.Census Bureau has developed a two-level classification system that reflects the varying locations of the population.The smaller of these classifications is called the

Correct AnswerverifiedShow Answer

If a major food company offered supermarket chains special prices and incentives to carry its brand of frozen vegetables and not to carry competing brands, it could be accused of __________, and would be subject to prosecution if its actions substantially reduce competition.

Correct AnswerverifiedShow Answer

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business products?

Correct AnswerverifiedPromotion and advertising are aspects of...View AnswerShow Answer

Correct AnswerverifiedMonopolistic competition occurs when man...View AnswerShow Answer

An arrangement a manufacturer makes with a reseller to handle only its products and not those of competitors is called

Correct AnswerverifiedShow Answer

A situation in which a manufacturer grants a distributor the sole right to sell a product in a specific geographic area is called

Correct AnswerverifiedShow Answer

Income used to buy luxury items such as a Regent cruise is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
verified

Small businesses generate of all new jobs annually and of the gross domestic product (GDP) .

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Promotion and advertising are aspects of...
View Answer

Correct Answer
verified
Monopolistic competition occurs when man...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified