Question 1

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

Accepted Answer

A)  pure competition.
B)  cross-market competition.
C)  oligopoly.
D)  monopolistic competition.
E)  pure monopoly.F) C) and D)
G) A) and D)

Question 2

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how __________ help(s)  to improve or replace existing products and companies.

Accepted Answer

A)  competitive forces
B)  regulatory forces
C)  legal forces
D)  technology
E)  ecologyF) A) and E)
G) None of the above

Question 3

What is environmental scanning? How is it used in marketing?

Accepted Answer

Environmental scanning is a process of a...

Question 4

When compared to baby boomers, members of Generation X are more likely to invest their money in __________.

Accepted Answer

A)  entertainment
B)  non-durables
C)  discretionary spending
D)  diamonds
E)  real estateF) D) and E)
G) None of the above

Question 5

The best-known self-regulatory group is the __________.This agency is a voluntary alliance of companies whose goal is to help maintain fair practices.

Accepted Answer

A)  U.S.Department of Justice
B)  National Chamber of Commerce
C)  Better Business Bureau
D)  Federal Trade Commission
E)  Environmental Protection AgencyF) A) and B)
G) A) and D)

Question 6

The Sierra Club is environmentalism's oldest continuously operating organization.In 2001, the growth of the organization had plateaued when its members elected a new 23 year-old president who promised to use MTV artists to create public service announcements about the organization to rekindle interest among his peers-members of

Accepted Answer

A)  Generation X.
B)  Generation Y.
C)  Generation Z.
D)  baby boomers.
E)  baby busters.F) C) and E)
G) None of the above

Question 7

The U.S.Census Bureau has developed a classification system that reflects the varying locations of the population.The largest of these classifications is called the

Accepted Answer

A)  consolidated metropolitan statistical area (CMS
A)  .
B)  secondary marketing statistical area (SMS
A)  .
C)  combined marketing statistical area (CMS
A)  .
D)  primary marketing statistical area (PMS
A)  .
E)  metropolitan statistical area (MS
A)  .F) A) and D)
G) B) and E)

Question 8

Before displaying the BBB OnLine on their Web site, participating companies must be members of their local Better Business Bureau, have been in business for at least one year, have agreed to participate in BBB's advertising self-regulation program, agree to abide by the BBB Code of Business Practices, and have committed to

Accepted Answer

A)  actively recruit other firms in their industry to practice ethical business behaviors.
B)  guaranteeing their customers the best quality, price, and service at all times.
C)  use the products and services of fellow BBB members whenever possible.
D)  work with the BBB to resolve consumer disputes that arise over goods or services promoted or advertised on their site.
E)  pay a yearly registration fee based on a sliding scale of the previous year's profits.F) B) and C)
G) A) and B)

Question 9

More magazine is a new publication designed to appeal to women over the age of 40.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Accepted Answer

A)  cultural
B)  behavioral
C)  occupational
D)  demographic
E)  psychographicF) None of the above
G) C) and D)

Question 10

Each year the U.S.Army shoots an estimated 200 million rounds of lead bullets at target practice areas across the United States.Pentagon officials, in response to environmentalists' concerns over lead poisoning in the soil, have invested over $12 million to develop an environmentally safe tungsten bullet.This is an example of one of the outcomes of

Accepted Answer

A)  consumerism.
B)  marketing ethnicity.
C)  government intervention.
D)  constructive marketing.
E)  Naderism.F) D) and E)
G) All of the above

Question 11

Consumerism refers to

Accepted Answer

A)  a movement of conspicuous consumption that began when the Cold War ended.
B)  a shift in the way Americans viewed shopping-from a task of necessity to a form of entertainment.
C)  a collaborative effort between buyers and sellers to create an exchange where each benefits.
D)  the view by consumers that most businesses are out to make the highest profit and if they can cheat you, they will.
E)  the grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions.F) D) and E)
G) B) and C)

Question 12

Metropolitan statistical area refers to

Accepted Answer

A)  a statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people, and adjacent territory that has a high degree of social and economic integration.
B)  a metropolitan statistical area of 2.5 million people or more.
C)  a cluster of exurbs that function as a single unit due to their geographic isolation.
D)  a highly urbanized area with a centrally located population of at least 1,000,000 people.
E)  a statistical area of at least one urbanized area of 50,000 or more people, and adjacent territory that has a high degree of social and economic integration.F) C) and D)
G) B) and D)

Question 13

The purpose of the Clayton Act is to

Accepted Answer

A)  provide incentives for interstate mergers reducing regional conflicts.
B)  forbid actions that are likely to lessen competition although no actual harm has yet occurred.
C)  exact compensation from firms found guilty of violating fair trade acts.
D)  repeal the Sherman Antitrust Act due to its prejudicial impact on utilities.
E)  strengthen the Robinson-Patman Act since although well-intended it did prove effective.F) C) and D)
G) B) and E)

Question 14

A statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people, and adjacent territory that has a high degree of social and economic integration is referred to as a

Accepted Answer

A)  micropolitan statistical area.
B)  metropolitan statistical area.
C)  consolidated metropolitan statistical area.
D)  secondary marketing statistical area.
E)  combined marketing statistical area.F) C) and D)
G) A) and C)

Question 15

Any activity that uses some form of electronic communication in the inventory, exchange, advertisement, distribution, and payment of goods and services is referred to as

Accepted Answer

A)  electronic commerce.
B)  an Internet relationship.
C)  intranet commerce.
D)  electronic partnering.
E)  extranet commerce.F) A) and D)
G) All of the above

Question 16

One of the world's largest publishers was unprepared for recent increases in the demand for books about security.If the publisher had __________, it would have been more prepared for the shift in demand.

Accepted Answer

A)  created an operational plan
B)  noticed changing demographics
C)  noticed changes in ethnic composition
D)  shifted funds from its product development department
E)  tracked environmental trends as a part of its ongoing operationF) B) and C)
G) A) and E)

Question 17

Emily had an excellent year as a saleswoman in 2010.She earned $97,000.She paid $17,000 for "necessities" such as mortgage, food, and clothing.She was given a six-week all expenses paid vacation by the company for her sales performance that had a value of $9,000.Her state and federal income taxes totaled $24,000.What was her discretionary income?

Accepted Answer

A)  $56,000
B)  $65,000
C)  $80,000
D)  $97,000
E)  There is not enough data provided to calculate her discretionary income.F) B) and D)
G) A) and E)

Question 18

If a metropolitan statistical area contains a population of 2.5 million or more, it may be subdivided into smaller areas called metropolitan divisions.In addition, adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Accepted Answer

A)  covariance
B)  sampling
C)  correlation
D)  regression
E)  combinedF) A) and D)
G) C) and E)

Question 19

Which generational cohort views wireless communication as a lifeline to friends and family?

Accepted Answer

A)  the baby bust generation
B)  Generation Y
C)  baby boomers
D)  Generation X
E)  Generation ZF) All of the above
G) B) and E)

Question 20

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly.

Accepted Answer

A)  Fair Packaging and Labeling Act
B)  Sherman Antitrust Act
C)  Telephone Consumer Protection Act
D)  Robinson-Patman Act
E)  Clayton ActF) D) and E)
G) A) and D)

Exam 3: Scanning the Marketing Environment

The U.S.Census Bureau has developed a classification system that reflects the varying locations of the population.The largest of these classifications is called the

Correct Answer
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Which generational cohort views wireless communication as a lifeline to friends and family?

Correct Answer
verified

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly.

Correct Answer
verified

When compared to baby boomers, members of Generation X are more likely to invest their money in __________.

Correct Answer
verified

Any activity that uses some form of electronic communication in the inventory, exchange, advertisement, distribution, and payment of goods and services is referred to as

Correct Answer
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If a metropolitan statistical area contains a population of 2.5 million or more, it may be subdivided into smaller areas called metropolitan divisions.In addition, adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Correct Answer
verified

Metropolitan statistical area refers to

Correct Answer
verified

More magazine is a new publication designed to appeal to women over the age of 40.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Correct Answer
verified

A statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people, and adjacent territory that has a high degree of social and economic integration is referred to as a

Correct Answer
verified

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how __________ help(s) to improve or replace existing products and companies.

Correct Answer
verified

One of the world's largest publishers was unprepared for recent increases in the demand for books about security.If the publisher had __________, it would have been more prepared for the shift in demand.

Correct Answer
verified

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

Correct Answer
verified

The purpose of the Clayton Act is to

Correct Answer
verified

Correct Answer
verified

Consumerism refers to

Correct Answer
verified

What is environmental scanning? How is it used in marketing?

Correct Answer
verified
Environmental scanning is a process of a...
View Answer

The best-known self-regulatory group is the __________.This agency is a voluntary alliance of companies whose goal is to help maintain fair practices.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

The U.S.Census Bureau has developed a classification system that reflects the varying locations of the population.The largest of these classifications is called the

Correct AnswerverifiedShow Answer

Which generational cohort views wireless communication as a lifeline to friends and family?

Correct AnswerverifiedShow Answer

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly.

Correct AnswerverifiedShow Answer

When compared to baby boomers, members of Generation X are more likely to invest their money in __________.

Correct AnswerverifiedShow Answer

Any activity that uses some form of electronic communication in the inventory, exchange, advertisement, distribution, and payment of goods and services is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

If a metropolitan statistical area contains a population of 2.5 million or more, it may be subdivided into smaller areas called metropolitan divisions.In addition, adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Correct AnswerverifiedShow Answer

Metropolitan statistical area refers to

Correct AnswerverifiedShow Answer

More magazine is a new publication designed to appeal to women over the age of 40.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Correct AnswerverifiedShow Answer

A statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people, and adjacent territory that has a high degree of social and economic integration is referred to as a

Correct AnswerverifiedShow Answer

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how __________ help(s) to improve or replace existing products and companies.

Correct AnswerverifiedShow Answer

One of the world's largest publishers was unprepared for recent increases in the demand for books about security.If the publisher had __________, it would have been more prepared for the shift in demand.

Correct AnswerverifiedShow Answer

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

Correct AnswerverifiedShow Answer

The purpose of the Clayton Act is to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Consumerism refers to

Correct AnswerverifiedShow Answer

What is environmental scanning? How is it used in marketing?

Correct AnswerverifiedEnvironmental scanning is a process of a...View AnswerShow Answer

The best-known self-regulatory group is the __________.This agency is a voluntary alliance of companies whose goal is to help maintain fair practices.

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Environmental scanning is a process of a...
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