Question 1

A product line refers to

Accepted Answer

A)  a product and all its ancillary services (warranties, financing, etc.) .
B)  the variations within a product class.
C)  a specific product SKU that has a unique brand, size, or price.
D)  a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E)  the entire product category or industry.F) B) and C)
G) A) and C)

Question 2

A new beverage by Snapple is currently being sold only in the western United States. Over the next year, Snapple plans to introduce the beverage into areas in the Midwest, and then the eastern U.S. This distribution strategy during commercialization is referred to as a

Accepted Answer

A)  limited rollout.
B)  phased rollout.
C)  regional rollout.
D)  market-product expansion.
E)  phased commercialization.F) A) and C)
G) B) and E)

Question 3

The Apple II, Macintosh, iPod, iPhone, iPad, and CarPlay are all examples of Apple's commitment to __________.

Accepted Answer

A)  sustainable procurement
B)  social responsibility
C)  new product development
D)  using renewable resources
E)  respecting its workforceF) A) and B)
G) D) and E)

Question 4

A situation that occurs when a service provider is available but there is no demand is referred to as

Accepted Answer

A)  off-peak pricing.
B)  idle production capacity.
C)  static demand.
D)  capacity management.
E)  excess inventory.F) A) and E)
G) B) and D)

Question 5

The intangibility element of a service refers to the fact that it

Accepted Answer

A)  has value that can only be determined by using subjective criteria.
B)  can't be held, seen, or touched before the purchase decision.
C)  requires the ability to provide the service even in times of no demand.
D)  can maintain or accumulate good will with customers.
E)  can be objectively evaluated.F) None of the above
G) A) and B)

Question 6

-In the UMD9: Marketing Dashboard Map above, the annual growth rate in each state is shown, with green (which looks gray on printed paper)  meaning good and red (which looks black on printed paper)  meaning very bad. If an organization's 2013 sales for the entire U.S. were $50 million and its 2012 U.S. sales were $30 million, what is the annual % sales change?

Accepted Answer

A)  40%
B)  67%
C)  100%
D)  125%
E)  133%F) B) and E)
G) None of the above

Question 7

What categories of products are classified as business support products? Give an example of each category.

Accepted Answer

Business support products include instal...

Question 8

LG Electronics Inc. has entered into an agreement with Google to offer selected smartphone models that use a multitouch interface rather than buttons to make calls with Google's Android operating system. When the multitouch interface was first introduced, it was an example of which type of innovation?

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  disruptive innovation.
D)  dynamically continuous innovation.
E)  evolutionary innovation.F) A) and B)
G) A) and C)

Question 9

The demand for a business product that results from the demand for a consumer product is referred to as

Accepted Answer

A)  sequential demand.
B)  selective demand.
C)  primary demand.
D)  secondary demand.
E)  derived demand.F) A) and E)
G) All of the above

Question 10

Because services tend to be a(n)  __________ rather than an object, they are much more difficult for consumers to evaluate.

Accepted Answer

A)  opportunity
B)  good
C)  risk
D)  decision
E)  performanceF) C) and E)
G) A) and D)

Question 11

The type of good for which the consumer compares several alternatives on such criteria as price, quality, and style is a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  B2B product.F) C) and D)
G) A) and D)

Question 12

Services refer to

Accepted Answer

A)  ideas that consist of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.
B)  intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C)  philanthropic activities performed in without expectations of monetary remuneration.
D)  any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.
E)  any tangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.F) B) and E)
G) C) and D)

Question 13

Many restaurants now ask consumers to evaluate their experience on a short questionnaire when they pay their bill. This assessment of consumer expectations compared to the actual experience they had is a form of __________.

Accepted Answer

A)  service encounter survey
B)  customer profile analysis
C)  gap analysis
D)  customer contact audit
E)  service auditF) A) and B)
G) A) and E)

Question 14

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Accepted Answer

A)  generate awareness among consumers.
B)  advertise benefits to consumers that stress points of differentiation.
C)  educate consumers about new consumption patterns through personal selling.
D)  obtain widespread distribution in multiple channels.
E)  stress price differentials from competitors' products.F) A) and B)
G) B) and E)

Question 15

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Accepted Answer

A)  product mix.
B)  stock keeping units.
C)  product category.
D)  product class.
E)  marketing category.F) C) and D)
G) D) and E)

Question 16

Inseparability in services means consumers

Accepted Answer

A)  see little variation from one service provider in an industry to another.
B)  cannot separate the service itself from the deliverer of the service.
C)  are unable to differentiate price from quality.
D)  cannot evaluate a service until it is being or has been used.
E)  cannot separate themselves from the deliverer of the serviceF) A) and E)
G) C) and D)

Question 17

Which of the following methods is commonly used in software development to speed up the development process?

Accepted Answer

A)  expedited time to market
B)  fast prototyping
C)  parallel development
D)  controlled test marketing
E)  concept testingF) B) and D)
G) C) and D)

Question 18

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 3 is the __________ stage.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  screening and analysis
D)  new-product strategy development
E)  product assessmentF) C) and D)
G) A) and E)

Question 19

Variations of a product (shape, configuration)  within a product class are referred to as the

Accepted Answer

A)  product form.
B)  product item.
C)  product line.
D)  product class.
E)  product mix.F) B) and D)
G) D) and E)

Question 20

Andrea Arenas is the owner of 2 Places at 1 Time, a concierge company. She and her staff of 60 perform everyday services, such as walking the dog, picking up cleaning, waiting for the repairman, and going to the post office, for people who are too busy to perform these simple acts. One way she tries to avoid ___________ of services for her regular customers is to make sure that the same well-trained person is always assigned to work for her clients.

Accepted Answer

A)  inseparability
B)  inconsistency
C)  incongruity
D)  inflexibility
E)  intangibilityF) A) and E)
G) None of the above

Exam 9: Developing New Products and Services

The Apple II, Macintosh, iPod, iPhone, iPad, and CarPlay are all examples of Apple's commitment to __________.

Correct Answer
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Inseparability in services means consumers

Correct Answer
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Services refer to

Correct Answer
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A product line refers to

Correct Answer
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Correct Answer
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A situation that occurs when a service provider is available but there is no demand is referred to as

Correct Answer
verified

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Correct Answer
verified

Because services tend to be a(n) __________ rather than an object, they are much more difficult for consumers to evaluate.

Correct Answer
verified

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 3 is the __________ stage.

Correct Answer
verified

Correct Answer
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Which of the following methods is commonly used in software development to speed up the development process?

Correct Answer
verified

What categories of products are classified as business support products? Give an example of each category.

Correct Answer
verified
Business support products include instal...
View Answer

A new beverage by Snapple is currently being sold only in the western United States. Over the next year, Snapple plans to introduce the beverage into areas in the Midwest, and then the eastern U.S. This distribution strategy during commercialization is referred to as a

Correct Answer
verified

Variations of a product (shape, configuration) within a product class are referred to as the

Correct Answer
verified

The type of good for which the consumer compares several alternatives on such criteria as price, quality, and style is a(n)

Correct Answer
verified

Correct Answer
verified

The intangibility element of a service refers to the fact that it

Correct Answer
verified

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Correct Answer
verified

Many restaurants now ask consumers to evaluate their experience on a short questionnaire when they pay their bill. This assessment of consumer expectations compared to the actual experience they had is a form of __________.

Correct Answer
verified

The demand for a business product that results from the demand for a consumer product is referred to as

Correct Answer
verified

Exam 9: Developing New Products and Services

The Apple II, Macintosh, iPod, iPhone, iPad, and CarPlay are all examples of Apple's commitment to __________.

Correct AnswerverifiedShow Answer

Inseparability in services means consumers

Correct AnswerverifiedShow Answer

Services refer to

Correct AnswerverifiedShow Answer

A product line refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A situation that occurs when a service provider is available but there is no demand is referred to as

Correct AnswerverifiedShow Answer

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Correct AnswerverifiedShow Answer

Because services tend to be a(n) __________ rather than an object, they are much more difficult for consumers to evaluate.

Correct AnswerverifiedShow Answer

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 3 is the __________ stage.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following methods is commonly used in software development to speed up the development process?

Correct AnswerverifiedShow Answer

What categories of products are classified as business support products? Give an example of each category.

Correct AnswerverifiedBusiness support products include instal...View AnswerShow Answer

A new beverage by Snapple is currently being sold only in the western United States. Over the next year, Snapple plans to introduce the beverage into areas in the Midwest, and then the eastern U.S. This distribution strategy during commercialization is referred to as a

Correct AnswerverifiedShow Answer

Variations of a product (shape, configuration) within a product class are referred to as the

Correct AnswerverifiedShow Answer

The type of good for which the consumer compares several alternatives on such criteria as price, quality, and style is a(n)

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The intangibility element of a service refers to the fact that it

Correct AnswerverifiedShow Answer

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Correct AnswerverifiedShow Answer

Many restaurants now ask consumers to evaluate their experience on a short questionnaire when they pay their bill. This assessment of consumer expectations compared to the actual experience they had is a form of __________.

Correct AnswerverifiedShow Answer

The demand for a business product that results from the demand for a consumer product is referred to as

Correct AnswerverifiedShow Answer

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Business support products include instal...
View Answer

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