Question 1

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of a(n)

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  disruptive improvement.
E)  evolutionary innovation.F) B) and E)
G) C) and D)

Question 2

Which of the following activities are accomplished during the development stage for services?

Accepted Answer

A)  developing off-peak pricing strategies
B)  using fast prototyping to improve the initial service design
C)  ensuring that employees have the commitment and skills to meet customers' expectations and sustain their loyalty
D)  using capacity management models to match service availability with consumers' needs
E)  analyzing the sequence of service encountersF) B) and C)
G) None of the above

Question 3

The type of business products known as support products includes installations, supplies, accessory equipment, and __________.

Accepted Answer

A)  complementary products
B)  materials
C)  industrial services
D)  derived products
E)  componentsF) B) and C)
G) A) and D)

Question 4

Commercialization refers to

Accepted Answer

A)  the point at which a new product has diffused throughout the marketplace.
B)  the introduction of an offering to sequential geographic areas of the U.S.
C)  exposing actual products to prospective consumers under realistic purchase conditions.
D)  the stage of the new-product process that positions and launches a new product in full-scale production and sales.
E)  the point where new-product concepts are transformed into prototypes.F) C) and E)
G) B) and C)

Question 5

__________ are items that become part of the final business product.

Accepted Answer

A)  Components
B)  Accessories
C)  Support products
D)  Production goods
E)  Raw assembliesF) A) and E)
G) A) and C)

Question 6

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business products?

Accepted Answer

A)  installations
B)  finished goods
C)  supplies
D)  industrial services
E)  raw materialsF) D) and E)
G) All of the above

Question 7

With respect to distribution, convenience products are available

Accepted Answer

A)  at relatively few outlets.
B)  at a large number of specialty outlets.
C)  only online from the manufacturer.
D)  only at convenience stores.
E)  on a widespread basis at many outlets.F) D) and E)
G) A) and D)

Question 8

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line. A friend suggested combining spices from India with tea. In the __________ stage of the new-product process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  market testing
E)  commercializationF) A) and B)
G) A) and C)

Question 9

The type of business products known as support products includes installations, industrial services, supplies, and __________.

Accepted Answer

A)  accessory equipment
B)  components
C)  derived products
D)  complementary products
E)  materialsF) C) and D)
G) A) and B)

Question 10

A durable good is defined as a(n)

Accepted Answer

A)  item consumed in one or a few uses.
B)  item that usually lasts over an extended number of uses.
C)  item that lasts at least one year without becoming obsolete.
D)  product purchased only for the use of ultimate consumers.
E)  product used in the production of other products.F) All of the above
G) B) and C)

Question 11

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

Accepted Answer

A)  convenience product
B)  shopping product
C)  specialty product
D)  unsought product
E)  discretionary productF) A) and D)
G) C) and E)

Question 12

One of the eight primary marketing-related reasons for new-product failure is __________.

Accepted Answer

A)  not listening to the voice of the engineer
B)  incomplete market and product protocol
C)  too much advertising or too aggressive a tone for it
D)  failure to anticipate competitors actions
E)  insufficient funding for roll-outF) A) and C)
G) C) and D)

Question 13

Among business products, legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Accepted Answer

A)  ancillary services
B)  contractual services
C)  specialty services
D)  accessory services
E)  industrial servicesF) A) and E)
G) B) and E)

Question 14

Define derived demand and provide an example NOT included in the text.

Accepted Answer

A major characteristic of business produ...

Question 15

How could a firm use a test market in its new-product process?

Accepted Answer

Test marketing involves offering actual ...

Question 16

The new-product process refers to

Accepted Answer

A)  the informal process of brain storming to generate new-product concepts at a marketing staff meeting.
B)  the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
C)  the seven stages an organization goes through to identify business opportunities and convert them into salable products or services.
D)  the two stages an organization goes through from idea generation to commercialization.
E)  a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.F) B) and E)
G) B) and C)

Question 17

The type of business products known as support products includes installations, accessory equipment, supplies, and __________.

Accepted Answer

A)  industrial services
B)  components
C)  materials
D)  derived products
E)  complementary productsF) A) and C)
G) C) and E)

Question 18

__________ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuous improvement even after the initial design.

Accepted Answer

A)  Time to market
B)  Parallel development
C)  Test marketing
D)  Groupthink
E)  Fast prototypingF) B) and D)
G) A) and B)

Question 19

-According to Figure 9-4 above, column A represents a(n)

Accepted Answer

A)  spontaneous innovation.
B)  continuous innovation.
C)  discontinuous innovation.
D)  dynamically continuous innovation.
E)  evolutionary innovation.F) B) and E)
G) None of the above

Question 20

Thirsty Dog! Thirsty Cat! Ad

-The Thirsty Dog! & Thirsty Cat! ad above shows an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Accepted Answer

Thirsty Dog! & Thirsty Cat! failed becau...

Exam 9: Developing New Products and Services

Define derived demand and provide an example NOT included in the text.

Correct Answer
verified
A major characteristic of business produ...
View Answer

The type of business products known as support products includes installations, supplies, accessory equipment, and __________.

Correct Answer
verified

The type of business products known as support products includes installations, industrial services, supplies, and __________.

Correct Answer
verified

Among business products, legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Correct Answer
verified

The new-product process refers to

Correct Answer
verified

-According to Figure 9-4 above, column A represents a(n)

Correct Answer
verified

Which of the following activities are accomplished during the development stage for services?

Correct Answer
verified

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business products?

Correct Answer
verified

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of a(n)

Correct Answer
verified

How could a firm use a test market in its new-product process?

Correct Answer
verified
Test marketing involves offering actual ...
View Answer

The type of business products known as support products includes installations, accessory equipment, supplies, and __________.

Correct Answer
verified

With respect to distribution, convenience products are available

Correct Answer
verified

__________ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuous improvement even after the initial design.

Correct Answer
verified

Commercialization refers to

Correct Answer
verified

One of the eight primary marketing-related reasons for new-product failure is __________.

Correct Answer
verified

Correct Answer
verified

Thirsty Dog! Thirsty Cat! Ad -The Thirsty Dog! & Thirsty Cat! ad above shows an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Correct Answer
verified
Thirsty Dog! & Thirsty Cat! failed becau...
View Answer

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

Correct Answer
verified

__________ are items that become part of the final business product.

Correct Answer
verified

A durable good is defined as a(n)

Correct Answer
verified

Exam 9: Developing New Products and Services

Define derived demand and provide an example NOT included in the text.

Correct AnswerverifiedA major characteristic of business produ...View AnswerShow Answer

The type of business products known as support products includes installations, supplies, accessory equipment, and __________.

Correct AnswerverifiedShow Answer

The type of business products known as support products includes installations, industrial services, supplies, and __________.

Correct AnswerverifiedShow Answer

Among business products, legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Correct AnswerverifiedShow Answer

The new-product process refers to

Correct AnswerverifiedShow Answer

-According to Figure 9-4 above, column A represents a(n)

Correct AnswerverifiedShow Answer

Which of the following activities are accomplished during the development stage for services?

Correct AnswerverifiedShow Answer

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business products?

Correct AnswerverifiedShow Answer

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of a(n)

Correct AnswerverifiedShow Answer

How could a firm use a test market in its new-product process?

Correct AnswerverifiedTest marketing involves offering actual ...View AnswerShow Answer

The type of business products known as support products includes installations, accessory equipment, supplies, and __________.

Correct AnswerverifiedShow Answer

With respect to distribution, convenience products are available

Correct AnswerverifiedShow Answer

__________ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuous improvement even after the initial design.

Correct AnswerverifiedShow Answer

Commercialization refers to

Correct AnswerverifiedShow Answer

One of the eight primary marketing-related reasons for new-product failure is __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Thirsty Dog! Thirsty Cat! Ad -The Thirsty Dog! & Thirsty Cat! ad above shows an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Correct AnswerverifiedThirsty Dog! & Thirsty Cat! failed becau...View AnswerShow Answer

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

Correct AnswerverifiedShow Answer

__________ are items that become part of the final business product.

Correct AnswerverifiedShow Answer

A durable good is defined as a(n)

Correct AnswerverifiedShow Answer

Correct Answer
verified
A major characteristic of business produ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Test marketing involves offering actual ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Thirsty Dog! & Thirsty Cat! failed becau...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified