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Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

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Question 41

Multiple Choice

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It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring some of the soup's ingredients (e.g., noodles or chicken) to the surface, thus misrepresenting the amount of solid ingredients in the soup. Which agency would monitor such a practice?

A) Food and Drug Administration
B) U.S. Department of Justice
C) Federal Trade Commission
D) Better Business Bureau
E) American Marketing Association

F) A) and B)
G) All of the above

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Question 42

Multiple Choice

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Employees who report unethical or illegal actions of their employers are referred to as

A) whistle-blowers.
B) scabs.
C) cronies.
D) corporate snitches.
E) ombudsman.

F) B) and D)
G) B) and C)

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Question 43

Multiple Choice

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The social forces of the environment include the demographic characteristics of the population and its __________.

Caveat emptor refers to

Concern for health and fitness is one reason that 51 million people in the United States report that they are trying to control their weight. This concern is an example of

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

An Arizona cardiac surgery practice agreed to pay the U.S. Department of Health and Human Services (HHS) a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules. The practice poste clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible, which drew complaints for failing to protect health information of consumers. HIPAA rules are an example __________ forces in the marketing environment.

Jason and Lucy prepared a household budget in an attempt to manage their money better. They prepared the following list: Monthly Income (after taxes) = $4,500; Monthly Expenses (Necessities) , which include Rent: $550, Auto Loan: $250, Student Loan: $200, Savings: $500, Food: $200; Total Monthly Expenses = $1,700; Amount Left Over = $2,800 (income less necessary expenses) . The $2,800 they had left over is their __________.

The best-known self-regulatory group is the __________, which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Cosco, the world's largest children's products company, recently sold a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and when reclined, an infant bed for $49. The prototypes had been tested by Cosco employees who had small children, but this was the only product testing performed. Once sold, several children were injured and some died as a result of using the chair. Cosco was charged with being unconcerned about consumers' right to

Components of a consumer's income consist of __________.

Economic espionage includes such activities as __________.

Bribery is most likely to occur when

There are only three major recording labels in the world - Sony Music Entertainment, Time-Warner's Warner Music Group, and GE's Universal Music Group. They are responsible for the vast majority of music recordings that are made. Harry says that these three music companies operate as an oligopoly. Maryanne says that they operate as monopolistic competition. Explain how each came to his or her conclusion. Who is correct?

Recently, certain toys that were manufactured in China were found to have very high levels of lead in the paint and were recalled. This action protected consumers' right to

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Describe the three major concepts of social responsibility.

Demographics characteristics that describe a population include all of the following EXCEPT: