Question 1

Learning refers to

Accepted Answer

A)   one's education that has been transferred from short-term to long-term memory.
B)   those behaviors that result from (1)  repeated experience and (2)  reasoning.
C)   the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
D)   a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people.
E)   a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) C) and D)
G) B) and E)

Question 2

the VALS framework,__________ groups are consumers motivated by physical activity,variety,and risk.

Accepted Answer

A)   ideals-motivated
B)   rewards-and-success-motivated
C)   self-expression-motivated
D)   achievement-motivated
E)   high-and-low-resourceF) B) and D)
G) A) and B)

Question 3

the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.

Accepted Answer

A)   Strivers
B)   Experiencers
C)   Believers
D)   Makers
E)   SurvivorsF) A) and B)
G) C) and D)

Question 4

Figure 5-4
-Figure 5-4 above,"A" represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)   economic
B)   situational
C)   psychological
D)   sociocultural
E)   marketing mixF) A) and B)
G) A) and C)

Question 5

might Ford Motor Company apply the three methods of attitude change in its marketing activities?

Accepted Answer

There are three ways to change attitudes...

Question 6

of the following are factors for deciding when to buy an offering EXCEPT:

Accepted Answer

A)   the manufacturer is currently offering a $25 rebate.
B)   the shopping experience is pleasant.
C)   the brand is on sale.
D)   the retailer is offering $0 down, 5 percent interest financing.
E)   the retailer's return policy.F) None of the above
G) C) and E)

Question 7

the hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

Accepted Answer

A)   physiological
B)   social
C)   personal
D)   safety
E)   self-actualizationF) C) and E)
G) C) and D)

Question 8

Brand loyalty refers to

Accepted Answer

A)   the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)   a favorable attitude toward and consistent purchase of a single brand over time.
C)   a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others.
D)   the willingness of consumers to try a new product in a product line based upon their satisfaction with other products in the line.
E)   the faith that other products manufactured by the same company with the same brand name will be of the same quality.F) A) and B)
G) C) and D)

Question 9

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Accepted Answer

A)   stimulus discrimination
B)   cognitive learning
C)   attitudinal learning
D)   stimulus generalization
E)   behavioral learningF) None of the above
G) A) and E)

Question 10

Which of the following statements about social class is most accurate?

Accepted Answer

A)   Members of the lower class have a more short-term time orientation and think in concrete rather than abstract terms.
B)   Members of the lower class are more likely to think about the future than those in the middle or upper classes.
C)   The single most important factor in determining social class is a person's financial worth.
D)   Members of the upper class are less likely to think abstractly and more likely concentrate on the immediate rather than long-term than the other classes.
E)   Members of the middle class have little interest in improvement centers or automobile parts stores; they are much more interested in travel and technology.F) B) and D)
G) A) and E)

Question 11

Figure 5-1
-Figure 5-1 above,"B" represents which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   information search
C)   problem recognition
D)   alternative evaluation
E)   postpurchase behaviorF) C) and D)
G) A) and D)

Question 12

Connie Walker was happy with her newly purchased laptop.It had all the features she wanted,including wireless capability and a DVD drive.In addition,the $1,200 price tag was reasonable.As she took the computer out of the box,Walker noticed an advertisement in the local paper showing a similar computer that was on sale for only $1,000.Suddenly,Walker began to doubt her purchase decision-maybe she hadn't gotten such a good deal.Walker was most likely experiencing

Accepted Answer

A)   buyer's remorse.
B)   cognitive dissonance.
C)   selective discord.
D)   product dissonance.
E)   product uncertainty.F) A) and B)
G) C) and E)

Question 13

is time for the Ramirez family to plan its annual vacation.The father wants to stay home this year and use the vacation money to work on the house.The paternal grandmother who lives with them wants to visit relatives in New York.The father asks his mother to determine how much a trip to New York would cost the family and if they could stay with relatives while they were there.The mother and the daughter,Mary,want to go to the beach.Which of the following sentences best describes the roles each family member played in making this decision?

Accepted Answer

A)   There is no family member serving as an information gatherer.
B)   The only role played by the mother and the grandmother is influencer.
C)   The females in the family only play two roles-users and influencers.
D)   Since the father will make the final vacation decision, he has taken on all of the roles.
E)   The grandmother plays the roles of user, influencer, and information gatherer.F) B) and C)
G) B) and E)

Question 14

Consumers accompanied by children

Accepted Answer

A)   purchase twice as much as they normally would if shopping with other adults.
B)   purchase about 40 percent more than when shopping alone.
C)   spend more than when shopping alone to mitigate feelings of guilt about their children's disruptive behavior.
D)   spend 40 percent less than when shopping alone.
E)   spend exactly the same amount as when shopping alone.F) All of the above
G) C) and E)

Question 15

information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) __________; and (3) developing consumer value perceptions.

Accepted Answer

A)   determining appropriate price ranges
B)   selecting the type of purchase outlet
C)   establishing a purchase timeline
D)   minimizing cognitive dissonance
E)   yielding brand names that might meet the criteriaF) A) and B)
G) B) and D)

Question 16

Laura was thrilled to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Accepted Answer

A)   a subscription to The Wall Street Journal
B)   a smartphone
C)   flowers to decorate her new apartment
D)   a new outfit for her first day at work
E)   a pair of jeans to wear on weekendsF) B) and C)
G) A) and C)

Question 17

of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

Accepted Answer

A)   securing endorsements from influential people.
B)   providing warranties and guarantees.
C)   providing free trials of the product.
D)   obtaining seals of approval.
E)   using subliminal advertising.F) A) and E)
G) B) and C)

Question 18

you read a chapter from your marketing textbook the night before this test and still cannot remember the correct marketing term to answer this question,it may very well be the result of

Accepted Answer

A)   selective retention.
B)   selective comprehension.
C)   selective exposure.
D)   selective perception.
E)   subliminal perception.F) A) and B)
G) C) and D)

Question 19

concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Accepted Answer

A)   family circle.
B)   family life cycle.
C)   family continuum.
D)   family socialization.
E)   household life cycle.F) B) and C)
G) D) and E)

Question 20

Colgate Toothpaste Ad
-According to the Colgate toothpaste ad above and the textbook,what approach did Colgate marketers use to encourage consumers to purchase its product?

Accepted Answer

A)   changing beliefs about the extent to which a brand has certain attributes
B)   changing the perceived importance of attributes
C)   adding new attributes to the product
D)   providing free trials of the new product
E)   obtaining a seal of approval to reduce consumers' risk and encourage purchasesF) A) and C)
G) All of the above

Exam 5: Understanding Consumer Behavior

of the following are factors for deciding when to buy an offering EXCEPT:

Correct Answer
verified

Learning refers to

Correct Answer
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Colgate Toothpaste Ad -According to the Colgate toothpaste ad above and the textbook,what approach did Colgate marketers use to encourage consumers to purchase its product?

Correct Answer
verified

the VALS framework,__________ groups are consumers motivated by physical activity,variety,and risk.

Correct Answer
verified

might Ford Motor Company apply the three methods of attitude change in its marketing activities?

Correct Answer
verified
There are three ways to change attitudes...
View Answer

Laura was thrilled to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Correct Answer
verified

information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) __________; and (3) developing consumer value perceptions.

Correct Answer
verified

of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

Correct Answer
verified

Correct Answer
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the hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

Correct Answer
verified

Brand loyalty refers to

Correct Answer
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Figure 5-4 -Figure 5-4 above,"A" represents the __________ influences that can affect the consumer purchase decision process.

Correct Answer
verified

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Correct Answer
verified

Correct Answer
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Consumers accompanied by children

Correct Answer
verified

you read a chapter from your marketing textbook the night before this test and still cannot remember the correct marketing term to answer this question,it may very well be the result of

Correct Answer
verified

Figure 5-1 -Figure 5-1 above,"B" represents which stage of the consumer purchase decision process?

Correct Answer
verified

concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Correct Answer
verified

Which of the following statements about social class is most accurate?

Correct Answer
verified

the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

of the following are factors for deciding when to buy an offering EXCEPT:

Correct AnswerverifiedShow Answer

Learning refers to

Correct AnswerverifiedShow Answer

Colgate Toothpaste Ad -According to the Colgate toothpaste ad above and the textbook,what approach did Colgate marketers use to encourage consumers to purchase its product?

Correct AnswerverifiedShow Answer

the VALS framework,__________ groups are consumers motivated by physical activity,variety,and risk.

Correct AnswerverifiedShow Answer

might Ford Motor Company apply the three methods of attitude change in its marketing activities?

Correct AnswerverifiedThere are three ways to change attitudes...View AnswerShow Answer

Laura was thrilled to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

Correct AnswerverifiedShow Answer

information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) __________; and (3) developing consumer value perceptions.

Correct AnswerverifiedShow Answer

of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

the hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

Correct AnswerverifiedShow Answer

Brand loyalty refers to

Correct AnswerverifiedShow Answer

Figure 5-4 -Figure 5-4 above,"A" represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Consumers accompanied by children

Correct AnswerverifiedShow Answer

you read a chapter from your marketing textbook the night before this test and still cannot remember the correct marketing term to answer this question,it may very well be the result of

Correct AnswerverifiedShow Answer

Figure 5-1 -Figure 5-1 above,"B" represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Correct AnswerverifiedShow Answer

Which of the following statements about social class is most accurate?

Correct AnswerverifiedShow Answer

the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.

Correct AnswerverifiedShow Answer

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There are three ways to change attitudes...
View Answer

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