Question 1

the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two Ideals-motivated groups,known as __________,have fewer resources and are conservative,conventional people with concrete beliefs based on traditional,established codes such as family,religion,community,and the nation.

Accepted Answer

A)   Experiencers
B)   Believers
C)   Makers
D)   Achievers
E)   ThinkersF) C) and D)
G) A) and D)

Question 2

__________ is a VALS group that is most likely to read automotive magazines.

Accepted Answer

A)   Believers
B)   Makers
C)   Experiencers
D)   Achievers
E)   InnovatorsF) A) and B)
G) B) and D)

Question 3

TAG Heuer Ad
-influencing of people during conversation is referred to as

Accepted Answer

A)   opinion formations.
B)   peer persuasion.
C)   interpersonal gossip.
D)   word of mouth.
E)   consumer socialization.F) B) and C)
G) A) and E)

Question 4

of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Accepted Answer

A)   physical surroundings.
B)   purchase task.
C)   temporal effects.
D)   consumer socialization.
E)   antecedent states.F) A) and B)
G) C) and D)

Question 5

Compare and contrast routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Accepted Answer

There are three general variations in th...

Question 6

Figure 5-4
-Figure 5-4 above,"E" represents the

Accepted Answer

A)   consumer purchase decision process.
B)   organizational buying decision process.
C)   marketing research process.
D)   marketing program.
E)   consumer socialization process.F) A) and B)
G) A) and E)

Question 7

Bob's friend Mike turns 21 next week.Bob decided to purchase Mike an MP3 music player as a present.Because Bob has purchased several consumer electronic devices over the past five years,he scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?

Accepted Answer

A)   memorization
B)   external search
C)   evaluative criteria
D)   antecedent states
E)   internal searchF) A) and E)
G) C) and E)

Question 8

the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

Accepted Answer

A)   Believers
B)   Strivers
C)   Achievers
D)   Makers
E)   ExperiencersF) A) and D)
G) A) and B)

Question 9

Lifestyle refers to

Accepted Answer

A)   the set of behaviors that is a result of spending one's time and money as one pleases.
B)   a mode of living that is defined by one's personal moral philosophy.
C)   the similar values, interests, and behaviors that members of society share.
D)   a self-defined identification of belonging to a lower, lower-middle, middle, upper-middle, or upper class in terms of values, attitudes, and beliefs.
E)   a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.F) B) and E)
G) B) and D)

Question 10

palindrome is a word or phrase that reads the same whether read from right or left (e.g.,madam) .Originally,Marshall was unaware of the term.However,once he read an article about palindromes for his English class,he saw three examples of the term that week.This is most likely the result of

Accepted Answer

A)   selective retention.
B)   selective attention.
C)   selective intuition.
D)   stimulus discrimination.
E)   selective perception.F) A) and D)
G) C) and D)

Question 11

Consumer socialization refers to

Accepted Answer

A)   the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
B)   the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
C)   the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers.
D)   the modes of living that are identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.
E)   the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped.F) A) and B)
G) C) and D)

Question 12

Figure 5-1
-Figure 5-1 above,"E" represents which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   information search
C)   problem recognition
D)   alternative evaluation
E)   postpurchase behaviorF) A) and E)
G) B) and D)

Question 13

Figure 5-5
-According to Figure 5-5 above,"A" defines what level in the hierarchy of needs?

Accepted Answer

A)   self-actualization
B)   personal
C)   social
D)   safety
E)   physiologicalF) B) and D)
G) A) and E)

Question 14

Which of the following products is an example of a low-involvement purchase?

Accepted Answer

A)   Mercedes-Benz automobile
B)   buying a share in NetJets
C)   buying a membership into a local country club
D)   a vacation to Europe
E)   Colgate toothpasteF) B) and C)
G) A) and B)

Question 15

There are five stages in the consumer purchase decision process.The fifth stage is __________.

Accepted Answer

A)   information search
B)   purchase decision
C)   alternative evaluation
D)   postpurchase behavior
E)   problem recognitionF) B) and E)
G) A) and E)

Question 16

percentage of adults is considered to be opinion leaders?

Accepted Answer

A)   1 percent
B)   5 percent
C)   10 percent
D)   25 percent
E)   It depends upon the type of product.F) A) and B)
G) A) and E)

Question 17

__________ influences on consumer behavior results from three sources: consumer socialization,passage through the family life cycle,and decision-making within the family or household.

Accepted Answer

A)   Functional
B)   Situational
C)   Social
D)   Family
E)   PersonalF) A) and B)
G) All of the above

Question 18

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,seeing a TV ad for Subway is a __________.

Accepted Answer

A)   drive
B)   reinforcement
C)   cue
D)   response
E)   promptF) B) and C)
G) D) and E)

Question 19

filtering of exposure,comprehension,and retention is called __________.

Accepted Answer

A)   selective attention
B)   selective perception
C)   selective intuition
D)   selective retention
E)   stimulus discriminationF) A) and E)
G) C) and D)

Question 20

five stages a buyer passes through in making choices about which product and service to buy is called the _________.

Accepted Answer

A)   information decision process
B)   purchase decision process
C)   alternative evaluation process
D)   postpurchase behavior process
E)   problem recognition processF) None of the above
G) A) and E)

Exam 5: Understanding Consumer Behavior

Lifestyle refers to

Correct Answer
verified

__________ is a VALS group that is most likely to read automotive magazines.

Correct Answer
verified

palindrome is a word or phrase that reads the same whether read from right or left (e.g.,madam) .Originally,Marshall was unaware of the term.However,once he read an article about palindromes for his English class,he saw three examples of the term that week.This is most likely the result of

Correct Answer
verified

Compare and contrast routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Correct Answer
verified
There are three general variations in th...
View Answer

Figure 5-4 -Figure 5-4 above,"E" represents the

Correct Answer
verified

Correct Answer
verified

the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

Correct Answer
verified

five stages a buyer passes through in making choices about which product and service to buy is called the _________.

Correct Answer
verified

Figure 5-5 -According to Figure 5-5 above,"A" defines what level in the hierarchy of needs?

Correct Answer
verified

TAG Heuer Ad -influencing of people during conversation is referred to as

Correct Answer
verified

Consumer socialization refers to

Correct Answer
verified

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,seeing a TV ad for Subway is a __________.

Correct Answer
verified

Which of the following products is an example of a low-involvement purchase?

Correct Answer
verified

filtering of exposure,comprehension,and retention is called __________.

Correct Answer
verified

Figure 5-1 -Figure 5-1 above,"E" represents which stage of the consumer purchase decision process?

Correct Answer
verified

__________ influences on consumer behavior results from three sources: consumer socialization,passage through the family life cycle,and decision-making within the family or household.

Correct Answer
verified

There are five stages in the consumer purchase decision process.The fifth stage is __________.

Correct Answer
verified

percentage of adults is considered to be opinion leaders?

Correct Answer
verified

of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Correct Answer
verified

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Lifestyle refers to

Correct AnswerverifiedShow Answer

__________ is a VALS group that is most likely to read automotive magazines.

Correct AnswerverifiedShow Answer

palindrome is a word or phrase that reads the same whether read from right or left (e.g.,madam) .Originally,Marshall was unaware of the term.However,once he read an article about palindromes for his English class,he saw three examples of the term that week.This is most likely the result of

Correct AnswerverifiedShow Answer

Compare and contrast routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Correct AnswerverifiedThere are three general variations in th...View AnswerShow Answer

Figure 5-4 -Figure 5-4 above,"E" represents the

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

Correct AnswerverifiedShow Answer

five stages a buyer passes through in making choices about which product and service to buy is called the _________.

Correct AnswerverifiedShow Answer

Figure 5-5 -According to Figure 5-5 above,"A" defines what level in the hierarchy of needs?

Correct AnswerverifiedShow Answer

TAG Heuer Ad -influencing of people during conversation is referred to as

Correct AnswerverifiedShow Answer

Consumer socialization refers to

Correct AnswerverifiedShow Answer

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,seeing a TV ad for Subway is a __________.

Correct AnswerverifiedShow Answer

Which of the following products is an example of a low-involvement purchase?

Correct AnswerverifiedShow Answer

filtering of exposure,comprehension,and retention is called __________.

Correct AnswerverifiedShow Answer

Figure 5-1 -Figure 5-1 above,"E" represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

__________ influences on consumer behavior results from three sources: consumer socialization,passage through the family life cycle,and decision-making within the family or household.

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process.The fifth stage is __________.

Correct AnswerverifiedShow Answer

percentage of adults is considered to be opinion leaders?

Correct AnswerverifiedShow Answer

of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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There are three general variations in th...
View Answer

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