Question 1

supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of

Accepted Answer

A)   cause marketing.
B)   philanthropic marketing.
C)   goodwill marketing.
D)   public relations marketing.
E)   societal marketing.F) D) and E)
G) A) and B)

Question 2

personal moral philosophy of utilitarianism underlies the economic tenets of

Accepted Answer

A)   existentialism.
B)   moral idealism.
C)   communism.
D)   socialism.
E)   capitalism.F) C) and D)
G) A) and B)

Question 3

Copyrights,trademarks,and patents are

Accepted Answer

A)   public goods.
B)   intellectual property.
C)   rights granted to individuals or organizations by the WTO for a period of five years.
D)   limited to books, music, and software.
E)   subject to ISO 14000 requirements.F) B) and D)
G) B) and C)

Question 4

Making an unsubstantiated or misleading claim about the environmental benefits of a product,service,technology,or company practice is referred to as ___________.

Accepted Answer

A)   greenwashing
B)   whitewashing
C)   environmental slander
D)   green gouging
E)   demarketingF) A) and B)
G) C) and D)

Question 5

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and __________.

Accepted Answer

A)   religious beliefs and practices
B)   corporate culture and expectations
C)   national and regional legislation
D)   universal core values
E)   the universal concept of good vs. evilF) A) and B)
G) A) and C)

Question 6

Anheuser-Busch is trying to meet the needs of a very diverse group: its customers who drink beer,environmentalists,ABRC,shareholders,and underage children who might think "drinking is cool." The primary reason for its desire to satisfy these needs is consistent with the idea of social responsibility because

Accepted Answer

A)   all of these people or groups are its stakeholders.
B)   if Anheuser-Busch is not profitable, too many people will lose their jobs.
C)   the larger Anheuser-Busch's profits, the more taxes they will be able to pay.
D)   contrary to popular belief, alcohol can be good for you if consumed in moderation.
E)   the more highly thought of by potential consumers, the higher company's sales would be.F) B) and C)
G) A) and E)

Question 7

Explain how Anheuser-Busch acts with societal responsibility.

Accepted Answer

Societal responsibility refers to obliga...

Question 8

Recently,a project team for Cosco,the world's largest children's products company,developed a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and when reclined,an infant bed.Its design could be made and sold for $49.Cosco rushed the chair into production to beat its competition before it was properly safety-tested.When some children were injured as a result of this chair,Cosco denied culpability.The firm said that only a few consumers had had any trouble with the chair-and probably didn't assemble them correctly.Most consumers,however,were very satisfied with the chair and had no problems with it.Cosco's actions exemplify which of the following philosophies?

Accepted Answer

A)   existentialism
B)   moral idealism
C)   communism
D)   socialism
E)   utilitarianismF) A) and D)
G) A) and E)

Question 9

Which of the following statements concerning cause marketing is MOST accurate?

Accepted Answer

A)   The vast majority of consumers say they will switch to a brand that supports a good cause provided the price and quality of the brands are equal.
B)   The profits generated by cause marketing are usually paid in "goodwill" rather than actual revenue.
C)   The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course.
D)   Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
E)   Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less.F) B) and D)
G) A) and B)

Question 10

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well.Personal claims and property damage from consumer product safety incidents cost companies more than __________ annually.

Accepted Answer

A)   $100 million
B)   $900 million
C)   $300 billion
D)   $500 billion
E)   $700 billionF) A) and D)
G) All of the above

Question 11

Stakeholder responsibility refers to

Accepted Answer

A)   the view that an organization has an obligation to those who can affect the achievement of its objectives.
B)   the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)   the duty of a firm to maximize profits for its owners or stockholders.
D)   the concept that no expansion or additional research and development will occur until a company is making a profit.
E)   the idea that organizations are part of a larger society and are accountable to that society for their actions.F) A) and C)
G) D) and E)

Question 12

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Accepted Answer

A)   cause marketing.
B)   moral idealism.
C)   social responsibility.
D)   utilitarianism.
E)   green marketing.F) C) and D)
G) C) and E)

Question 13

Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin.According to the book,"Body parts are bought and sold for medical research,diagnostics,and therapies.They are marketed to museums and personal collectors.And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers.Blood has become one of the most valuable commodities on Earth.While petroleum sells for $100 a barrel,an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Accepted Answer

This example makes it obvious why ethics...

Question 14

3M company stopped production of a chemical it had made for over 40 years when tests showed the chemical could be harmful in large doses,even though the products in which it was used had no known harmful health or environmental effect.This is an example of

Accepted Answer

A)   individualism.
B)   utilitarianism.
C)   existentialism.
D)   moral idealism.
E)   socialism.F) A) and B)
G) None of the above

Question 15

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty.Cadbury worked with its lead partner,World Vision Ghana,to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school.In the spring of 2009,Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online.Each entry represented one bicycle part and 100 parts "built" one bike.The biggest-ever shipment of bicycles to Ghana-5,000 in total-is helping thousands of kids get to school and get a head start on a brighter future.The is an example of

Accepted Answer

A)   philanthropic marketing.
B)   cause marketing.
C)   societal marketing.
D)   public relations marketing.
E)   transactional marketing.F) All of the above
G) None of the above

Question 16

Caveat emptor refers to

Accepted Answer

A)   The legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s.
B)   The marketing concept of "be first or be last," implying that the first company to the marketplace wins.
C)   The Latin term meaning that "all is fair in love and war," an attitude that was held by most marketers prior to the 1990s.
D)   The legal concept of "such is life," which created many illegal as well as legal but unethical business practices during the 1980s.
E)   The Latin phrase meaning "empty promises," which was a charge placed upon many firms during the period after WWII when products failed to meet their marketing claims.F) C) and D)
G) A) and D)

Question 17

owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word on her friend's computer.This activity is

Accepted Answer

A)   both legal and ethical.
B)   caveat emptor.
C)   illegal but ethical.
D)   illegal and unethical.
E)   sanctioned by the Business Software Alliance since only one copy is to be transferred.F) None of the above
G) B) and E)

Question 18

social audit is a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.The five steps of the audit are: (1) recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors; (2) identification of social responsibility causes or programs consistent with the company's mission; (3) determination of organizational objectives and priorities for programs and activities it will undertake; (4) specification of the type and amount of resources necessary to achieve social responsibility objectives; and (5)

Accepted Answer

A)   identification of environmental forces that could interfere with the firm's plans.
B)   evaluation of possible benefits both tangible and intangible to the firm's triple-bottom line.
C)   evaluation of social responsibility programs and activities undertaken and assessment of future involvement.
D)   selection of a team leader and assignment of tasks and task deadlines for team members.
E)   creation or selection of a theme, slogan, spokesperson, etc. for marketing cohesiveness.F) B) and C)
G) B) and D)

Question 19

Societal responsibility refers to

Accepted Answer

A)   the obligation that organizations have to (1)  the preservation of ecological environment and (2)  the general public.
B)   the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)   the view that an organization has an obligation to those who can affect the achievement of its objectives.
D)   the duty of a firm to maximize profits for its owners or stockholders.
E)   the idea that organizations are part of a larger society and are accountable to that society for their actions.F) A) and B)
G) A) and C)

Question 20

China is the world's largest tobacco-producing country and has 300 million smokers.Approximately 700,000 Chinese die annually from smoking-related illnesses.This figure is expected to rise to more than 2 million by 2025.China restricts tobacco imports.U.S.trade negotiators advocate free trade,thus allowing U.S.tobacco companies to market their products in China.The U.S.trade negotiators are acting

Accepted Answer

A)   ethically but illegally.
B)   ethically and legally.
C)   unethically and illegally.
D)   unethically but legally.
E)   in ways that cannot be determined by the information provided.F) A) and C)
G) A) and B)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well.Personal claims and property damage from consumer product safety incidents cost companies more than __________ annually.

Correct Answer
verified

Correct Answer
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Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and __________.

Correct Answer
verified

Copyrights,trademarks,and patents are

Correct Answer
verified

3M company stopped production of a chemical it had made for over 40 years when tests showed the chemical could be harmful in large doses,even though the products in which it was used had no known harmful health or environmental effect.This is an example of

Correct Answer
verified

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Correct Answer
verified

personal moral philosophy of utilitarianism underlies the economic tenets of

Correct Answer
verified

Correct Answer
verified

supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of

Correct Answer
verified

Making an unsubstantiated or misleading claim about the environmental benefits of a product,service,technology,or company practice is referred to as ___________.

Correct Answer
verified

Correct Answer
verified
This example makes it obvious why ethics...
View Answer

Correct Answer
verified

Societal responsibility refers to

Correct Answer
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Caveat emptor refers to

Correct Answer
verified

Correct Answer
verified

owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word on her friend's computer.This activity is

Correct Answer
verified

Explain how Anheuser-Busch acts with societal responsibility.

Correct Answer
verified
Societal responsibility refers to obliga...
View Answer

Stakeholder responsibility refers to

Correct Answer
verified

Which of the following statements concerning cause marketing is MOST accurate?

Correct Answer
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Correct Answer
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Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well.Personal claims and property damage from consumer product safety incidents cost companies more than __________ annually.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and __________.

Correct AnswerverifiedShow Answer

Copyrights,trademarks,and patents are

Correct AnswerverifiedShow Answer

3M company stopped production of a chemical it had made for over 40 years when tests showed the chemical could be harmful in large doses,even though the products in which it was used had no known harmful health or environmental effect.This is an example of

Correct AnswerverifiedShow Answer

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Correct AnswerverifiedShow Answer

personal moral philosophy of utilitarianism underlies the economic tenets of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

supports the Boys & Girls Clubs.For every coupon found on a box of any of the Post brands redeemed,Post promises to donate $0.10 to the organization.This is an example of

Correct AnswerverifiedShow Answer

Making an unsubstantiated or misleading claim about the environmental benefits of a product,service,technology,or company practice is referred to as ___________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThis example makes it obvious why ethics...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Societal responsibility refers to

Correct AnswerverifiedShow Answer

Caveat emptor refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word on her friend's computer.This activity is

Correct AnswerverifiedShow Answer

Explain how Anheuser-Busch acts with societal responsibility.

Correct AnswerverifiedSocietal responsibility refers to obliga...View AnswerShow Answer

Stakeholder responsibility refers to

Correct AnswerverifiedShow Answer

Which of the following statements concerning cause marketing is MOST accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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This example makes it obvious why ethics...
View Answer

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Societal responsibility refers to obliga...
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