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25 words of less,write a mission statement for the educational institution you are currently attending.

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By understanding its core values,an orga...

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Those characteristics of a product that make it superior to competitive substitutes are referred to as __________.


A) core benefit propositions
B) marketing mix elements
C) marketing attributes
D) points of difference
E) product protocols

F) C) and D)
G) A) and B)

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marketing dashboard refers to


A) a "report card" prepared by the marketing department regarding its performance in terms of environmental and social responsibility.
B) the display of information found on a car's dashboard.
C) an "app" that uses a car navigation device metaphor to indicate the specific direction in which a company wishes to grow based on its annual marketing plan.
D) information about an organization's marketing metrics graphically so marketers can quickly (1) spot deviations from plans and (2) take corrective actions.
E) the visual computer display of the essential information related to achieving a marketing objective.

F) C) and D)
G) A) and B)

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Figure 2-7 -Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc.) .Before going ahead with this decision,there were several factors that had to be taken into consideration: (1) The firm has a great reputation with its flashlights and does not want to ruin it.(2) Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3) It would have to rely on another firm to manufacture and package the survival kits.(4) Although there are nine named hurricanes scheduled for the upcoming year,no one really can predict what will happen.The company's need to refit its factory would fall in which quadrant(s) of the SWOT analysis grid? A) A B) B C) C D) D E) A and D Figure 2-7 -Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc.) .Before going ahead with this decision,there were several factors that had to be taken into consideration: (1) The firm has a great reputation with its flashlights and does not want to ruin it.(2) Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3) It would have to rely on another firm to manufacture and package the survival kits.(4) Although there are nine named hurricanes scheduled for the upcoming year,no one really can predict what will happen.The company's need to refit its factory would fall in which quadrant(s) of the SWOT analysis grid?


A) "A"
B) "B"
C) "C"
D) "D"
E) "A" and "D"

F) A) and C)
G) A) and D)

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ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself,is referred to as


A) sales proportionality.
B) a marketing metric.
C) industry potential.
D) a contribution margin.
E) market share.

F) B) and C)
G) A) and B)

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keeping with its business mission,Ben & Jerry's


A) opened new franchises exclusively in pre-built structures in order to save natural resources.
B) invested in research to create genetically engineered cows that will produce more hypoallergenic milk.
C) believed that "people should get their fair share of the pie" and as a result practices Fair Trade-certified sourcing.
D) limited its advertising to online media to save the rainforests from deforestation.
E) packaged its next line of bulk ice cream in glass containers that not only keep the ice cream colder but are recyclable as well.

F) A) and E)
G) A) and D)

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the company Netflix first began,it wasn't as successful as expected.This was because


A) the program wasn't subscription-based.
B) too many customers failed to return the VHS cassettes.
C) the price of postage increased dramatically and ate into profits.
D) too many free movies were now available through on-demand cable TV and the streaming via the Internet.
E) the primary target market, consisting of young people aged 18 to 24 years old, was moving away from visual media and spending more time listening to music and playing video games.

F) C) and E)
G) B) and E)

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of the following are names the BCG has given to describe the four quadrants in its growth-share matrix EXCEPT:


A) dogs.
B) stars.
C) question marks.
D) cash cows.
E) hedgehogs.

F) A) and B)
G) A) and E)

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is the purpose of the evaluation phase of the strategic marketing process? How is it accomplished?

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The evaluation phase of the strategic ma...

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Elton John Image -& Jerry's introduces products like its Goodbye Yellow Brickle Road ice cream flavor (see the Elton John image)for a limited time each year as a response to its mission.Name and briefly describe the three interrelated parts of Ben & Jerry's mission. Elton John Image -& Jerry's introduces products like its Goodbye Yellow Brickle Road ice cream flavor (see the Elton John image)for a limited time each year as a response to its mission.Name and briefly describe the three interrelated parts of Ben & Jerry's mission.

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Ben & Jerry's mission consists of three ...

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Which of the following statements regarding an organization's core values is most accurate?


A) Core values are developed by cross-functional teams for all levels of an organization.
B) Core values rarely motivate a firm's stakeholders.
C) Core values change as an organization's offerings change.
D) Core values establish the norms of the organization's culture.
E) Core values cannot be separated from the financial realities of an organization.

F) B) and C)
G) A) and D)

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clear,broad,underlying industry or market sector of an organization's offerings is referred to as (a) __________.


A) business
B) commerce
C) marketing
D) competitive set
E) product grouping

F) C) and E)
G) A) and D)

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the 1980s,a lapse in production quality and an increase in Japanese imports drove the Harley-Davidson motorcycle company to the brink of bankruptcy.The company's share of the U.S.super heavy-weight market segment-motorcycles with engine capacity of 850 cubic centimeters or more-collapsed from more than 40 percent in the mid 1970s to 23 percent in 1983.However,by 1989,Harley-Davidson controlled some 65 percent of this market segment.From a marketing perspective,what was the MOST LIKELY first step in Harley-Davidson's resurgence?


A) developing a new mission statement
B) repositioning their product in the minds of super heavy-weight motorcycle buyers
C) performing a SWOT analysis to assess where the firm has been
D) selling new models of super heavy-weight motorcycles in both the U.S. (current) and foreign (new) markets
E) improving the quality of its product and communicating this to motorcycle buyers

F) B) and D)
G) A) and D)

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Today's visionary organization uses three key elements: (1) __________; (2) set a direction; and (3) formulate strategies.


A) set financial goals
B) specify its foundation
C) establish detailed marketing tactics
D) assign job responsibilities
E) establish an organizational chart

F) A) and E)
G) None of the above

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__________ applies innovative approaches to organize,create,and manage a venture to solve the practical needs of society.


A) Corporate welfare
B) Social entrepreneurship
C) Sustainable development
D) Cause marketing
E) Societal capitalism

F) A) and E)
G) C) and D)

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road map for the marketing activities of an organization for a specified future time period,such as one year or five years is referred to as a __________.


A) business plan
B) marketing objective
C) marketing plan
D) marketing strategy
E) marketing program

F) A) and E)
G) C) and E)

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Classic economic theory assumes a firm seeks to maximize its long-run __________,achieving as high a financial return on its investments as possible.


A) profits
B) quality
C) market share
D) employee welfare
E) social responsibility

F) All of the above
G) A) and B)

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the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units,or SBUs,the vertical axis reflects __________.


A) market growth rate
B) marketing efficiencies
C) industry attractiveness
D) market segment size
E) relative market share

F) D) and E)
G) A) and C)

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__________ element of the marketing mix includes features and packaging.


A) product
B) price
C) promotion
D) place
E) people

F) None of the above
G) C) and E)

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acronym "SWOT" in the term "SWOT analysis" stands for __________.


A) strengths, weaknesses, opportunities, and tactics
B) strengths, weaknesses, options, and tactics
C) strengths, weaknesses, opportunities, and threats
D) simple, workable, optimal, and timely
E) state the problem, work out a strategy, organize your team, and take action

F) A) and D)
G) None of the above

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