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Two non-competing global firms meet quarterly to discuss multiple perspectives on world trends.This is an example of how to improve


A) stakeholder management.
B) perceptual acuity.
C) internal scanning.
D) financial returns.

E) C) and D)
F) A) and C)

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Corporate retreats do not


A) permit companies to discuss larger marketplace trends.
B) guarantee positive consumer response to new products.
C) give companies an opportunity to look beyond their own industries.
D) oblige management to automatically change strategy.

E) None of the above
F) C) and D)

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Referring to the textbook Exhibit 2.7 The World Automobile Industry: Strategic Groups,which strategic group is the smallest in terms of breadth of product line?


A) Hyundai, Kia
B) Toyota, Ford, General Motors, Chrysler, Honda, Nissan
C) Chery, Geely, Tata Motors
D) Mercedes, BMW, Audi

E) A) and B)
F) All of the above

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Which of the following firms would likely pose the least competitive threat?


A) a firm in the same industry and in the same strategic group
B) a competitor to your product where a high switching cost exists
C) a firm that produces substitute goods to your product line
D) a firm in the same industry and in the nearest strategic group looking to join your group

E) None of the above
F) A) and C)

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The bargaining power of the buyer is greater than that of the supplier when


A) volume of purchase is low.
B) the buyer profit margin is low.
C) cost savings from the supplier's product are minimal.
D) threat of backward integration by buyers is low.

E) C) and D)
F) B) and C)

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The Porter five-forces model is designed to help us understand how social attitudes and cultural values impact U.S.businesses.

A) True
B) False

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Elements of the five forces can be quantified.This is important for analyzing industry structure.Which of the following is not an example of an element that can be quantified?


A) the percentage of the buyer total cost accounted for by the industry product
B) the percentage of industry sales required to fill a plant or operate a logistical network to efficient scale
C) the buyer switching cost
D) the governmental regulatory policy

E) A) and C)
F) B) and D)

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Strategic groups consist of firms that are more ________ to each other than firms that are not.


A) familiar
B) similar
C) friendly
D) useful

E) A) and C)
F) All of the above

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Which of the following is not an input process to develop forecasts?


A) environmental scanning
B) competitor intelligence
C) stakeholder management
D) environmental monitoring

E) A) and B)
F) None of the above

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Companies that are able to spot key trends in the environment know their business and most importantly know their


A) suppliers.
B) employees.
C) customers.
D) competitors.

E) C) and D)
F) A) and D)

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The threat of new entrants is high when there are


A) high capital requirements.
B) low economies of scale.
C) high switching costs.
D) high differentiation among competitor products and services.

E) A) and D)
F) C) and D)

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Referring to the textbook Exhibit 2.7 The World Automobile Industry: Strategic Groups,which strategic group is the largest in terms of breadth of product line?


A) Ferrari, Lamborghini, Porsche
B) Toyota, Ford, General Motors, Chrysler, Honda, Nissan
C) Chery, Geely, Tata Motors
D) Mercedes, BMW, Audi

E) B) and D)
F) A) and B)

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Environmental scanning and competitor intelligence provide important inputs for forecasting activities.

A) True
B) False

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It is important to question the reliability of forecasts because


A) if predictions are too low, a company like Motel 6 might build too many units and thus have a surplus of capacity.
B) uncertainty is black and white, and therefore the gray areas are unimportant.
C) underestimating uncertainty can lead to good competitive strategies.
D) the growth new industries, such as that of telecommunications, cannot be predicted.

E) None of the above
F) C) and D)

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