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Exam 21: Global Issues,social Responsibility and Marketing

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Question 1

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Which of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople?

A) Publishing ethical guidelines for salespeople
B) Firing unethical salespeople
C) Retraining unethical salespeople
D) Using customers to review ethical guidelines
E) Scrutinizing top management's conduct

F) B) and E)
G) C) and D)

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Question 2

Multiple Choice

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Avon's Breast Cancer Awareness Crusade,which has raised nearly $400 million for community-based breast cancer education and early detection services,illustrates the positive consequences of

A) social responsibility.
B) corporate benevolence.
C) green marketing.
D) legal responsibility.
E) economic responsibility.

F) D) and E)
G) A) and B)

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Question 3

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Use the following to answer the questions. Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues. -Refer to Scenario 21.1.Emily,Hershey's ethics officer,is responsible for creating and distributing a(n) ____,enforcing the code,and meeting with organizational members to discuss or provide advice about ethical issues.

Use the following to answer the questions. Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues. -Refer to Scenario 21.1.The fact that the Hershey company has recently reduced its waste by 360,000 pounds through a packaging redesign is evidence of its focus on

When operating on a daily basis,employees and managers at Bank of America consider the perspectives of all individuals and groups that might be affected by their decisions.This is known as

Cameron Inc.is a very profitable automobile repair shop.The company is well known for its great service and involvement in the community,but it fails to properly dispose of its used oil as outlined in environmental regulations.Cameron is failing in its ____ responsibilities.

Which of the following is not a dimension of social responsibility and marketing citizenship?

Products that may do harm to the natural environment are inconsistent with

Employees,customers,communities,and investors are all considered ____ in relation to marketing.

If Ben and Jerry's were to donate 5 percent of every ice cream purchase to shelters for victims of domestic abuse for one month,this would be an example of

When a purchasing agent for Intel is offered a bribe by a silicon manufacturer salesperson,

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

Opportunity provides a pressure that may determine ethical decisions in marketing.Opportunity is best thought of as

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

If an ethical (or social responsibility)issue can withstand open discussion and result in agreements or limited debate,it is not really an ethical (or social responsibility)issue.

It is not important to consistently enforce standards and impose penalties or punishment on those who violate codes of conduct.

Marketing ethics and social responsibility mean the same thing.

Manipulating a product's availability for purposes of exploitation and forcing intermediaries to behave in a specific manner are ethical issues in distribution.

At times,large retailers such as Walmart may be accused of coercion in dealing with intermediaries because of the amount of power and control these large companies have over many of their suppliers.This is most potentially a ____ related ethical issue.

Which of the following statements is false?