Question 1

Explain the relationship between a franchisee and a franchisor.

Accepted Answer

In a franchise system,an individual or f...

Question 2

At which level of service would the customer perform the least number of functions?

Accepted Answer

A)  automated-service
B)  minimal-service
C)  self-service
D)  limited-service
E)  full-serviceF) D) and E)
G) None of the above

Question 3

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable grocery items,and automobile motor oil is an example of a retailer using

Accepted Answer

A)  multiple distribution channels.
B)  full-service.
C)  scrambled merchandising.
D)  intertype competition.
E)  dual channel marketing.F) A) and D)
G) B) and E)

Question 4

Which quadrant shown in Figure 16-8 above MOST LIKELY are retailers that typically trade a lower price for increased volume in sales,focus on price with low service levels,and possess an image of being a place for good buys?

Accepted Answer

A)  "A"
B)  "B"
C)  "C"
D)  "D"
E)  Can't be determined based on the information provided.F) C) and D)
G) A) and B)

Question 5

The variety of different items a store carries is referred to as the

Accepted Answer

A)  retailing mix.
B)  depth of product line.
C)  breadth of product line.
D)  width of product line.
E)  length of product line.F) B) and D)
G) B) and C)

Question 6

Often new models or styles force the price of existing models to be __________.

Accepted Answer

A)  marked up
B)  off-priced
C)  value-subtracted
D)  maintained
E)  marked downF) B) and D)
G) None of the above

Question 7

The Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Accepted Answer

A)  $100,000
B)  $14,000,000
C)  $190,000,000
D)  $22,000,000,000
E)  $642,000,000,000F) A) and B)
G) A) and C)

Question 8

Manufacturer's agents refer to agents who

Accepted Answer

A)  represent a single producer and carry all products in the producer's lines.
B)  work for several producers and carry noncompetitive,complementary merchandise in an exclusive territory.
C)  take title to merchandise but sell only to buyers who call on them,pay cash for merchandise,and furnish their own transportation for merchandise.
D)  own the merchandise they sell but do not physically handle,stock,or deliver it.
E)  furnish the racks or shelves that display merchandise in retail stores,perform all channel functions,and sell on consignment to retailers.F) A) and B)
G) All of the above

Question 9

All of the following are examples of marketers developing products and services that use augmented reality EXCEPT:

Accepted Answer

A)  clothing retailers allow consumers to take pictures of themselves and then superimpose images of clothing on them.
B)  IBM created an app that enables smartphone users to take a picture of a product they are interested in,then displaying information about that item on the screen based on their preferences (price,nutritional value,etc. ) .
C)  Kellogg's used augmented reality to display information on 80 million of its cereal boxes.
D)  Aurasma has developed pattern recognition software that can identify real-world objects,which then activates animations for consumers to view.
E)  Apple's iTV allows viewers to take a picture or video of themselves and then places it in an online,holographic reality TV programs,such as Survivor.F) B) and D)
G) All of the above

Question 10

Selling agents refer to agents who

Accepted Answer

A)  furnish the racks or shelves that display merchandise in retail stores,perform all channel functions,and sell on consignment to retailers.
B)  represent a single producer and are responsible for the entire marketing function of that producer.
C)  work for several producers and carry noncompetitive,complementary merchandise in an exclusive territory.
D)  take title to merchandise but sell only to buyers who call on them,pay cash for merchandise,and furnish their own transportation for the merchandise.
E)  sell primarily large bulky products.F) A) and C)
G) None of the above

Question 11

Most stores today are near several others in one of five settings: the central business district,the community shopping center,the regional shopping center,the power center,or the __________.

Accepted Answer

A)  suburban downtown
B)  strip mall
C)  exurb value center
D)  rural micromall
E)  urban megacenterF) C) and E)
G) C) and D)

Question 12

A limited-service wholesaler that furnishes shelves that display merchandise in stores,performs all channel functions,and sells on consignment to retailers is referred to as a __________.

Accepted Answer

A)  stack loader
B)  rack jobber
C)  drop shipper
D)  desk jobber
E)  truck jobberF) None of the above
G) A) and B)

Question 13

Enterprise car rental agency differentiates itself from other similar agencies by providing a delivery service.This delivery service is particularly valuable to someone who has been left stranded without transportation.By making it easy to rent temporary transportation,Enterprise is emphasizing which utility?

Accepted Answer

A)  form
B)  product
C)  service
D)  possession
E)  convenienceF) A) and B)
G) A) and C)

Question 14

Which type of wholesaler traditionally sells hosiery,toys,and health and beauty items?

Accepted Answer

A)  cash and carry wholesalers
B)  truck jobbers
C)  general merchandise wholesalers
D)  rack jobbers
E)  drop shippersF) A) and D)
G) D) and E)

Question 15

New Balance offers shoes for men,women,and children in many sizes and foot widths.It offers running,cross training,walking,golf,and other types of shoes.This an example of the __________ that New Balance offers to its customers through its own stores or other retailers such as Foot Locker or Sports Authority.

Accepted Answer

A)  product items
B)  depth of product line
C)  breadth of product line
D)  versatility of product family
E)  variety of product mixF) B) and D)
G) None of the above

Question 16

A group of 50 to 150 stores that typically attract customers who live or work within a 5- to 10-mile range,often containing two or three anchor stores is referred to as a(n) __________.

Accepted Answer

A)  power center
B)  regional shopping center
C)  strip mall
D)  central business district
E)  urban megacenterF) All of the above
G) C) and E)

Question 17

Which of the following stores are most likely to be an anchor store at a regional shopping center?

Accepted Answer

A)  Old Navy,Abercrombie & Fitch,and Kay-Bee toy store
B)  Hickory Farms,a locally-owned jewelry store,and Radio Shack
C)  an antique store,Dollar General,and a bakery
D)  Sears,Macy's,and JCPenney
E)  Hallmark shop,a sporting goods consignment store,and a Barnes & Noble bookstoreF) C) and E)
G) C) and D)

Question 18

Which of the following retailers would best fit in "A" shown in Figure 16-8 above?

Accepted Answer

A)  Payless ShoeSource
B)  Macy's department store
C)  7-Eleven convenience store
D)  Walmart
E)  Lamborghini automobile dealerF) A) and B)
G) A) and C)

Question 19

All of the following are characteristics of warehouse clubs EXCEPT:

Accepted Answer

A)  customers are attracted by the ultra-low prices and surprise deals on selected merchandise.
B)  the stores are used to clear excess merchandise.
C)  require an annual membership fee.
D)  the stores carry 4,000 to 8,000 items.
E)  the stores are rather stark outlets with no elaborate displays.F) B) and D)
G) All of the above

Question 20

Most specialty stores and department stores,which provide many services to their customers,are considered to be __________.

Accepted Answer

A)  exclusive-service retailers
B)  limited-service retailers
C)  full-service retailers
D)  full-domain retailers
E)  upscale-retailersF) None of the above
G) B) and E)

Exam 16: Retailing and Wholesaling

Correct Answer
verified

Most specialty stores and department stores,which provide many services to their customers,are considered to be __________.

Correct Answer
verified

At which level of service would the customer perform the least number of functions?

Correct Answer
verified

A limited-service wholesaler that furnishes shelves that display merchandise in stores,performs all channel functions,and sells on consignment to retailers is referred to as a __________.

Correct Answer
verified

Often new models or styles force the price of existing models to be __________.

Correct Answer
verified

The Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Correct Answer
verified

Explain the relationship between a franchisee and a franchisor.

Correct Answer
verified
In a franchise system,an individual or f...
View Answer

Which type of wholesaler traditionally sells hosiery,toys,and health and beauty items?

Correct Answer
verified

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable grocery items,and automobile motor oil is an example of a retailer using

Correct Answer
verified

Selling agents refer to agents who

Correct Answer
verified

Correct Answer
verified

All of the following are characteristics of warehouse clubs EXCEPT:

Correct Answer
verified

Most stores today are near several others in one of five settings: the central business district,the community shopping center,the regional shopping center,the power center,or the __________.

Correct Answer
verified

Which quadrant shown in Figure 16-8 above MOST LIKELY are retailers that typically trade a lower price for increased volume in sales,focus on price with low service levels,and possess an image of being a place for good buys?

Correct Answer
verified

Manufacturer's agents refer to agents who

Correct Answer
verified

Which of the following stores are most likely to be an anchor store at a regional shopping center?

Correct Answer
verified

Which of the following retailers would best fit in "A" shown in Figure 16-8 above?

Correct Answer
verified

A group of 50 to 150 stores that typically attract customers who live or work within a 5- to 10-mile range,often containing two or three anchor stores is referred to as a(n) __________.

Correct Answer
verified

The variety of different items a store carries is referred to as the

Correct Answer
verified

All of the following are examples of marketers developing products and services that use augmented reality EXCEPT:

Correct Answer
verified

Exam 16: Retailing and Wholesaling

Correct AnswerverifiedShow Answer

Most specialty stores and department stores,which provide many services to their customers,are considered to be __________.

Correct AnswerverifiedShow Answer

At which level of service would the customer perform the least number of functions?

Correct AnswerverifiedShow Answer

A limited-service wholesaler that furnishes shelves that display merchandise in stores,performs all channel functions,and sells on consignment to retailers is referred to as a __________.

Correct AnswerverifiedShow Answer

Often new models or styles force the price of existing models to be __________.

Correct AnswerverifiedShow Answer

The Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Correct AnswerverifiedShow Answer

Explain the relationship between a franchisee and a franchisor.

Correct AnswerverifiedIn a franchise system,an individual or f...View AnswerShow Answer

Which type of wholesaler traditionally sells hosiery,toys,and health and beauty items?

Correct AnswerverifiedShow Answer

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable grocery items,and automobile motor oil is an example of a retailer using

Correct AnswerverifiedShow Answer

Selling agents refer to agents who

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

All of the following are characteristics of warehouse clubs EXCEPT:

Correct AnswerverifiedShow Answer

Most stores today are near several others in one of five settings: the central business district,the community shopping center,the regional shopping center,the power center,or the __________.

Correct AnswerverifiedShow Answer

Which quadrant shown in Figure 16-8 above MOST LIKELY are retailers that typically trade a lower price for increased volume in sales,focus on price with low service levels,and possess an image of being a place for good buys?

Correct AnswerverifiedShow Answer

Manufacturer's agents refer to agents who

Correct AnswerverifiedShow Answer

Which of the following stores are most likely to be an anchor store at a regional shopping center?

Correct AnswerverifiedShow Answer

Which of the following retailers would best fit in "A" shown in Figure 16-8 above?

Correct AnswerverifiedShow Answer

A group of 50 to 150 stores that typically attract customers who live or work within a 5- to 10-mile range,often containing two or three anchor stores is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

The variety of different items a store carries is referred to as the

Correct AnswerverifiedShow Answer

All of the following are examples of marketers developing products and services that use augmented reality EXCEPT:

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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verified
In a franchise system,an individual or f...
View Answer

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Correct Answer
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Correct Answer
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Correct Answer
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