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Exam 15: Managing Marketing Channels and Supply Chains

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Question 111

Multiple Choice

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Cessna is considered the volume leader in the executive-jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

A) does not fall under the jurisdiction of any federal regulatory agency.
B) owns several of the entities that would make up the traditional marketing channel.
C) has eliminated economies of scale.
D) has achieved a high level of social responsibility.
E) uses outsourcing for all component parts and materials.

F) A) and E)
G) A) and B)

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Question 112

Multiple Choice

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What is the first step in choosing the right supply chain?

A) understand the supply chain
B) develop a list of qualified channel members
C) enumerate logistics specifications
D) compare multiple-channel alternatives
E) understand the customer

F) C) and E)
G) A) and B)

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Question 113

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Cross-docking is most closely related to __________.

Figure 15-4 above depicts the four most common marketing channels for business products and services."Y" represents

__________ is a special kind of tying arrangement,which involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

One of the sales growth strategies Amazon considered early on is (the) __________.

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors.These manufacturers were trying to force retailers to participate in a practice known as a(n)

Which of the following BEST DESCRIBES the goal for a firm's inventory and transportation costs?

An industrial distributor refers to

You probably own several pairs of shoes.Further,it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer.In fact,most products are brought to you from a series of other individuals or firms known as a __________.

Goodyear Tire dealers became irate when Goodyear Tire Company decided to sell its brands through Sears,Walmart,and Sam's Club.Many switched to competing tire makers.This is an example of __________.

An even more imprecise term than distributor,__________ can mean the same as retailer,wholesaler and more.

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

The density of distribution whereby a firm tries to place its products or services in as many outlets as possible is referred to as __________.

Figure 15-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries.Channel "B" would be an appropriate marketing channel for which of the following?

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,retailer-sponsored cooperatives,and __________.

Which of the following statements regarding supply chains is most accurate?

Rather than compete with large greeting card companies for shelf space in supermarkets,several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment,and in racks in carwashes where customers who are waiting for their cars can browse and purchase cards.This would be an example of which type of marketing channel strategy?

Tiffany & Co.manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide.Tiffany & Co.practices

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as __________.