Question 1

Learning refers to

Accepted Answer

A)  content that has been transferred from short-term to long-term memory.
B)  those behaviors that result from (1) repeated experience and (2) reasoning.
C)  the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world.
D)  a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people.
E)  a predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) A) and B)
G) A) and C)

Question 2

NetJets is a company that offers 1/16 or more ownership in a jet plane for a price beginning at $325,000.It gives purchasers privacy,convenience,and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders.This is MOST LIKELY an example of

Accepted Answer

A)  a medium-involvement purchase that involves limited problem solving.
B)  a high-involvement purchase that involves routine problem solving.
C)  a high-involvement purchase that involves extended problem solving.
D)  a low-involvement purchase that involves limited problem solving.
E)  a low-involvement purchase that involves extended problem solving.F) C) and E)
G) B) and D)

Question 3

Women make what percentage of new-car buying decisions?

Accepted Answer

A)  15 percent
B)  30 percent
C)  45 percent
D)  60 percent
E)  80 percentF) A) and E)
G) A) and C)

Question 4

The purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Accepted Answer

A)  avoid Perrier brand stockouts on retailers' shelves
B)  make the purchase decision a high-involvement one
C)  offer coupons for Perrier bottled water
D)  convince retailers to offer only Perrier water
E)  denigrate its competitionF) B) and D)
G) All of the above

Question 5

According to Figure 5-A above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1) display quality, (2) battery life, (3) camera image quality,and (4) price?

Accepted Answer

A)  Apple iPhone 5S
B)  Nokia Lumia 1020
C)  Samsung Galaxy S 4
D)  LG Optimus G
E)  Motorola Moto XF) C) and E)
G) A) and B)

Question 6

Evaluative criteria refer to

Accepted Answer

A)  the objective and subjective attributes of a brand consumers use to compare different products and brands.
B)  those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
C)  those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
D)  the attributes of a product that a manufacturer wishes to promote to a specific target market.
E)  a list of required product attributes from which a customer will not waver regardless of additional incentives.F) A) and E)
G) B) and C)

Question 7

In the VALS framework,consumers who place importance on image-not as evidence of power or status,but as an expression of cultivated tastes,independence,and character-are referred to as __________.

Accepted Answer

A)  Actualizers
B)  Innovators
C)  Achievers
D)  Makers
E)  StriversF) C) and D)
G) A) and B)

Question 8

Marketers recognize that people have an actual self-concept and __________.

Accepted Answer

A)  a view of self determined by their peers
B)  a view of self determined by psychology
C)  an abstract self-concept
D)  an ideal self-concept
E)  an inconsistent self-conceptF) A) and B)
G) C) and D)

Question 9

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as

Accepted Answer

A)  evaluative set.
B)  evolved set.
C)  consideration set.
D)  alternative selection group.
E)  aspiration group.F) A) and C)
G) B) and D)

Question 10

In the VALS framework,consumers who spend much of their income on fashion,entertainment,socializing,offerings that make them look good,and have a desire for the latest things are called

Accepted Answer

A)  Believers.
B)  Experiencers.
C)  Strivers.
D)  Makers.
E)  Thinkers.F) A) and E)
G) C) and D)

Question 11

Which of the following statements about brand loyalty is most accurate?

Accepted Answer

A)  Learning has little affect on brand loyalty because most habits are instinctual.
B)  Brand loyalty increases the perceived risk associated with impulse purchases.
C)  The incidence of brand loyalty is steadily rising in North America.
D)  Brand loyalty results from the positive reinforcement of previous actions.
E)  The best way to enhance brand loyalty is to brand all new products with the same brand name.F) All of the above
G) B) and C)

Question 12

Which of the following statements about how women buy new cars today is most accurate?

Accepted Answer

A)  Women have definite likes or dislikes when buying a new car,but they don't feel comfortable expressing their opinions.
B)  Most women actually enjoy the price negotiation process.
C)  The issue of "speed" is an important factor to men but not really important to women.
D)  Women are more likely to make their new car purchase selection as a result of information provided by a friend or a relative than from promotional information.
E)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.F) B) and D)
G) A) and E)

Question 13

In the VALS framework,consumers who favor established,prestige products and services and are interested in time-saving devices given their hectic schedules are called

Accepted Answer

A)  Thinkers.
B)  Believers.
C)  Strivers.
D)  Experiencers.
E)  Achievers.F) None of the above
G) A) and D)

Question 14

Two VALS segments stand apart;one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the__________ and the __________.

Accepted Answer

A)  Thinkers;Believers
B)  Strivers;Survivors
C)  Achievers;Strivers
D)  Innovators;Survivors
E)  Experiencers;MakersF) None of the above
G) A) and D)

Question 15

Those behaviors that result from (1) repeated experience and (2) reasoning is referred to as

Accepted Answer

A)  psychosocial edification.
B)  acculturation.
C)  attitudinal identification.
D)  wisdom.
E)  learning.F) C) and D)
G) A) and E)

Question 16

The family life cycle concept refers to

Accepted Answer

A)  the distinct phases a family progresses through from the birth of children to when the children leave home,each phase bringing with it identifiable purchasing behaviors.
B)  the distinct phases a family progresses through from the birth of children to retirement,each phase bringing with it identifiable purchasing behaviors.
C)  the distinct phases a blended family progresses through from marriage to separation,divorce,and remarriage,each phase bringing with it identifiable purchasing behaviors.
D)  the distinct phases a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors.
E)  the intergenerational purchasing habits and product preferences that are passed down from one generation to the next.F) B) and D)
G) None of the above

Question 17

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"E" refers to

Accepted Answer

A)  Ideals
B)  Achievement
C)  Self-Expression
D)  Survivors
E)  InnovatorsF) D) and E)
G) A) and E)

Question 18

An Asian family whose relatives emigrated four generations ago has three children.The oldest son,George,is in medical school.Susan is a concert pianist at the age of 21.Fred is a second-year business student.This family is likely to exhibit which of the following Asian American buying patterns?

Accepted Answer

A)  non-assimilated,yet celebrating their culture by purchasing authentic Asian goods
B)  assimilated,exhibiting buying patterns very much like other typical American consumers
C)  assimilated,yet celebrating their culture by seeking traditional Asian occupations
D)  non-assimilated,because of the inherent diversity of Asian subcultures that transcends generations
E)  non-assimilated,exhibiting buying patterns very much like other typical American consumersF) A) and B)
G) B) and C)

Question 19

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

Accepted Answer

Thinkers and Believers are the two group...

Question 20

An attitude refers to

Accepted Answer

A)  a person's consistent behaviors or responses to recurring situations.
B)  the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world.
C)  a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people.
D)  the feelings one has about the preferable modes of conduct that tend to persist over time.
E)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) None of the above
G) B) and D)

Exam 5: Understanding Consumer Behavior

Learning refers to

Correct Answer
verified

Correct Answer
verified

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"E" refers to

Correct Answer
verified

In the VALS framework,consumers who spend much of their income on fashion,entertainment,socializing,offerings that make them look good,and have a desire for the latest things are called

Correct Answer
verified

An attitude refers to

Correct Answer
verified

An Asian family whose relatives emigrated four generations ago has three children.The oldest son,George,is in medical school.Susan is a concert pianist at the age of 21.Fred is a second-year business student.This family is likely to exhibit which of the following Asian American buying patterns?

Correct Answer
verified

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

Correct Answer
verified
Thinkers and Believers are the two group...
View Answer

Women make what percentage of new-car buying decisions?

Correct Answer
verified

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as

Correct Answer
verified

The purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Correct Answer
verified

In the VALS framework,consumers who place importance on image-not as evidence of power or status,but as an expression of cultivated tastes,independence,and character-are referred to as __________.

Correct Answer
verified

Which of the following statements about brand loyalty is most accurate?

Correct Answer
verified

Those behaviors that result from (1) repeated experience and (2) reasoning is referred to as

Correct Answer
verified

Marketers recognize that people have an actual self-concept and __________.

Correct Answer
verified

According to Figure 5-A above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1) display quality, (2) battery life, (3) camera image quality,and (4) price?

Correct Answer
verified

Evaluative criteria refer to

Correct Answer
verified

In the VALS framework,consumers who favor established,prestige products and services and are interested in time-saving devices given their hectic schedules are called

Correct Answer
verified

The family life cycle concept refers to

Correct Answer
verified

Which of the following statements about how women buy new cars today is most accurate?

Correct Answer
verified

Two VALS segments stand apart;one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the and the .

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Learning refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"E" refers to

Correct AnswerverifiedShow Answer

In the VALS framework,consumers who spend much of their income on fashion,entertainment,socializing,offerings that make them look good,and have a desire for the latest things are called

Correct AnswerverifiedShow Answer

An attitude refers to

Correct AnswerverifiedShow Answer

An Asian family whose relatives emigrated four generations ago has three children.The oldest son,George,is in medical school.Susan is a concert pianist at the age of 21.Fred is a second-year business student.This family is likely to exhibit which of the following Asian American buying patterns?

Correct AnswerverifiedShow Answer

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

Correct AnswerverifiedThinkers and Believers are the two group...View AnswerShow Answer

Women make what percentage of new-car buying decisions?

Correct AnswerverifiedShow Answer

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as

Correct AnswerverifiedShow Answer

The purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Correct AnswerverifiedShow Answer

In the VALS framework,consumers who place importance on image-not as evidence of power or status,but as an expression of cultivated tastes,independence,and character-are referred to as __________.

Correct AnswerverifiedShow Answer

Which of the following statements about brand loyalty is most accurate?

Correct AnswerverifiedShow Answer

Those behaviors that result from (1) repeated experience and (2) reasoning is referred to as

Correct AnswerverifiedShow Answer

Marketers recognize that people have an actual self-concept and __________.

Correct AnswerverifiedShow Answer

According to Figure 5-A above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1) display quality, (2) battery life, (3) camera image quality,and (4) price?

Correct AnswerverifiedShow Answer

Evaluative criteria refer to

Correct AnswerverifiedShow Answer

In the VALS framework,consumers who favor established,prestige products and services and are interested in time-saving devices given their hectic schedules are called

Correct AnswerverifiedShow Answer

The family life cycle concept refers to

Correct AnswerverifiedShow Answer

Which of the following statements about how women buy new cars today is most accurate?

Correct AnswerverifiedShow Answer

Two VALS segments stand apart;one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the__________ and the __________.

Correct AnswerverifiedShow Answer

Correct Answer
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Thinkers and Believers are the two group...
View Answer

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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Two VALS segments stand apart;one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the and the .

Correct Answer
verified