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Exam 3: Scanning the Marketing Environment

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Question 141

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The U.S.Office of Management and Budget has developed a classification system that defines geographic areas based on the size of the population that is contained within them.The U.S.Census Bureau uses these statistical areas to collect,tabulate,and publish various reports on demographic profiles and economic activity.Based on Figure 3-A above,which of the following best defines a metropolitan division within the Dallas-Fort Worth metroplex?

A) the counties in the darker shaded areas (e.g.Grayson [Sherman-Denison],Collin,Delta,Dallas,Kaufman,Johnson,Tarrant,Parker,Wise,etc. )
B) the cities of Mineral Wells,Gainesville,Bonham,Athens,and Granbury (within their respective counties) in the lighter shaded areas
C) the counties of Wise,Parker,Tarrant,and Johnson bounded by the black line
D) the Fort Worth-Arlington area (within Tarrant county) that is within the darker shaded area
E) the entire set of counties in the light and darker shaded areas

F) None of the above
G) B) and C)

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Question 142

Multiple Choice

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Which age segment of the U.S.population is expected to grow to 72 million people or almost 20 percent of the population by 2030?

A) children under the age of 18
B) people aged 65 and over
C) children of baby boomers
D) children of Generation X
E) children of Generation Y

F) A) and B)
G) A) and C)

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Question 143

Multiple Choice

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Secret Deodorant's ad,"Strong enough for a man,but made for a woman," reflected

Concern for health and fitness is one reason that 51 million people in the United States report that they are trying to control their weight.This concern is an example of

A statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a

In 2012,the four major retailers of online music include the iTunes,Spotify,Amazon,and Google Music.In terms of the form of competition,this industry is an example of a(n) __________.

The Deceptive Mail Prevention and Enforcement Act provides specifications for direct mail sweepstakes,such as requiring which of the following copy to appear in the promotion literature or website?

All of the following are economic indicators EXCEPT:

Approximately what percentage of U.S.households has an annual income between $25,000 and $99,999?

Disposable income refers to

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

According to some predictions,which of the following statements regarding attitudes and the roles of men and women is most likely to occur if current trends continue?

One of the world's largest publishers was totally unprepared for recent increases in the demand for digital books.During 2011,the sale of e-books exceeded the sales of traditional printed paperback books for the first time.If the publisher had __________,it would have been more prepared for this shift in its marketing environment.

A firm conducting an environmental scan of the marketplace might uncover key __________ like the growth of crowdfunding and 3D printing.

Powerful buyers exist when

One of the problems associated with self-regulation is

By 2015,which racial or ethnic group will have the greatest economic impact in the U.S.in terms of its buying power?

There have been significant cultural changes in the United States over the past 30 years,especially in the attitudes and roles of men and women in the marketplace.The first generational cohort to have NO collective memory of these dramatic changes is

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as non-digital pen-and-ink signatures.This act created a demand for software and hardware that would collect,transmit,and receive digital signatures.This example indicates how __________ forces can work together in the marketing environment.

Paul Avery is a salesperson at the only Ford automobile dealership in Wausau,Wisconsin.However,there are several other auto dealerships in town,offering both domestic and foreign cars and trucks.Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy,they can simply buy a car from one of the several other comparable dealers in Wausau.This marketing environment is an example of